Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content.

Campaign 128

Campaign Launch Growth Strategize 128

Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. This is where predictive analytics comes into play.

Strategic planning 94

Strategic planning Campaign Strategize Launch 94

ClickFunnels

JUNE 5, 2025

You can create, launch, and improve your sales journey with just a few clicks. This flexibility is especially important if you’re launching a new campaign on a tight schedule. Quickly customize the templates to fit your brand, add your content, and launch. Adjust spacing, colors, fonts, and more, all in real-time.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

Niche 88

Niche Promote Lead generation Growth 88

Martech

APRIL 9, 2025

Those who can strategically use AI will gain a clear advantage. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. AI has become a strategic partner, helping us focus on core value-creation activities. Contact enrichment. Prospect research.

GTM 130

GTM Strategic planning Strategize B2B 130

Heinz Marketing

AUGUST 13, 2024

Section 4: Execute Campaigns in Waves With the right modular flow, launches can be done in waves As mentioned above, there are a lot of moving parts in this effort. This is true of each stage from planning to execution, especially with rolling launches. To keep everything moving smoothly, it’s best to execute your campaigns in waves.

Campaign 110

Campaign Launch Start-ups Growth 110

Martech

JULY 24, 2024

Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization Setting campaign goals with AI assistance AI could help us refine our campaign’s goals, but we already know our KPI will be the number of vacations booked. AI saves us time and is often more accurate than humans.

Campaign 131

Campaign Strategize Launch Up-sell 131

Martech

NOVEMBER 1, 2024

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 137

Growth GTM B2B Strategize 137

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 122

Retail Networking Transportation Hospitality 122

Heinz Marketing

AUGUST 9, 2024

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

E-commerce 115

E-commerce Campaign Follow-up Trust 115

ClickFunnels

MAY 6, 2025

Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel. You built a dream. Now build a funnel.

Growth 130

Growth Strategize Sales Contact 130

Search Engine Land

SEPTEMBER 10, 2024

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign.

Territory 118

Territory Transportation Electricity Government 118

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. With further attention and targeted training, this frees up both resources for more strategic campaign planning. Let’s dive into how we claim agency over AI agents.

Construction 122

Construction CRM Contact Follow-up 122

Search Engine Land

JULY 18, 2024

Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. This could then lead advertisers having to be more strategic with where they spend then budget. Why it matters. Search, YouTube, Chrome, Maps) for ad targeting. For example, cost per acquisition could increase.

Commission 82

Commission Strategize Launch Campaign 82

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

ClickFunnels

JULY 24, 2025

The secret is an innovative structure, a good game plan, and a strategic platform to help you build. For example, suppose your funnel teaches people how to launch an online business. The Flywheel Effect: Income Streams That Feed Each Other When designed strategically, your funnel becomes more than a sales tool.

E-commerce 130

E-commerce Commission Drivers/motivators Follow-up 130

Search Engine Land

SEPTEMBER 10, 2024

In scenarios where SEO teams might be small or stretched thin, AI can take over repetitive work, allowing people to be focused on higher-level, more strategic tasks. One click and you can launch any cluster in the Content Editor. AI’s ability to streamline workflows and automate tasks helps SEO teams do more with fewer resources.

Start-ups 94

Start-ups Process Strategize Launch 94

Martech

JULY 24, 2024

Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” Archbold added: “Combining traditional TV with digital content can help ensure a larger audience reach and higher engagement, maximizing the impact of marketing campaigns. “I How do we bring that here?

Sports 120

Sports Gambling Entertainment Hospitality 120

Sales Hacker

NOVEMBER 15, 2024

Pocus – launched their AI Strategy tool to the general public. With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Search Engine Land

SEPTEMBER 4, 2024

Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. Bottom line : This latest update represents a strategic move to meet evolving consumer expectations following ad format preferences updates in Demand Gen earlier this year. What’s next.

Campaign 85

Campaign Represent Strategize Launch 85

Heinz Marketing

JUNE 26, 2025

That means: CSMs receiving alerts from product usage or NPS spikes Marketing launching dynamic nurtures triggered by signal thresholds Sales following up with tailored plays linked to behavior or milestones Example Workflow 4. But that’s how you burn out your SDRs and tank your conversion rates. Instead, implement signal triage.

GTM 92

GTM Cross-sell Referrals Pipeline 92

Salesforce

AUGUST 29, 2024

It’s a strategic, purposeful part of your overall marketing strategy. When you launch your newsletter, your company’s followers receive an invite to subscribe, and new followers get an invitation when they follow you. Legg noted that within three months of launching our Ask More of AI newsletter , we hit 1 million subscribers.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Yet it lacks the strategic foresight and emotional resonance required for effective marketing. With that, 2023 became the year of humans understanding genAIs capabilities.

Campaign 124

Campaign Strategize Technology Technology 124

Martech

OCTOBER 2, 2024

Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” The campaign, launched days before we spoke with Rosenblum, is using YouTube and paid social media.

Campaign 78

Campaign B2B Sports Launch 78

Sales Hacker

OCTOBER 11, 2024

Avarra – announced their launch and delivered a live demo at the GTMfund annual retreat. Sustained success demands a strategic approach backed by powerful technology. Simulation accelerates learning at a fraction of the cost, and their AI avatars are revolutionizing sales training and enablement.

GTM 114

GTM X-functional Pipeline Construction 114

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Sales Hacker

DECEMBER 17, 2024

And so I do more strategic thinking here and more rote execution here. So I can’t say we’ve had an aerospace engineer on the pod. So you are number one. Scott Barker: [42:41] Your new integration probably not, yeah. Scott Barker: [48:32] I love it. Great, great advice. I think I got to get one of those aura rings.

GTM 102

GTM Engineering Electricity X-functional 102

Search Engine Land

OCTOBER 4, 2024

Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights. He shared an example – a picture of a rocket launch. Tone adjustment: AI can help change the tone of ad copy to make it more approachable making serious content about cat trees more playful and fun.

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Salesforce

OCTOBER 30, 2024

These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work. Consider a team working on a product launch. Start now +1,500 points Trail Get ready for Agentforce

CRM 105

CRM Customer Relationship Management Launch Follow-up 105

Martech

JUNE 6, 2025

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Choosing how to act : As CMOs recalibrate their GTM strategy to compete in an AI-shaped market, the priority is understanding where AI delivers the most strategic lift. Email: See terms. Here’s what worked — and where there’s room to grow.

GTM 112

GTM Customers B2B Strategize 112

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? By using AI strategically, we can move beyond basic demographic segmentation to uncover unique market opportunities that might otherwise be overlooked.

Non-Profits 124

Non-Profits Consult Strategic planning Strategize 124

ClickFunnels

JUNE 10, 2025

While forms are essential tools for collecting information, a true funnel guides visitors through a strategic sequence that builds trust, offers value, and motivates them to act. Myth 5: Funnels Are Set-It-and-Forget-It Once you launch your funnel, you might think your work is done. Unlike a static website, a sales funnel is dynamic.

E-commerce 130

E-commerce Real Estate Sales Trust 130

Salesforce

MARCH 13, 2025

Whether launching a new product line, integrating a new payment method, or enhancing the user interface, Commerce Cloud provides the tools for efficient changes, ensuring your platform remains relevant and competitive. Flexibility is another cornerstone, offering the agility to adapt to changing market conditions and customer needs.

Strategize 59

Strategize Launch Service Promote 59

Sales Hacker

FEBRUARY 7, 2025

Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations. This simplification streamlined the buying process, making it easier for customers to understand their options and calculate costs.

Price 111

Price E-commerce Cross-sell Profit margin 111

Hubspot

DECEMBER 2, 2024

Adjusting your messaging like that can work to your advantage — so long as you do it thoughtfully and strategically. This creates a natural opportunity to position your solution as a strategic investment that helps them utilize those remaining funds effectively while setting themselves up for success in the coming year.

Sales 69

Sales Closing Up-sell Prospecting 69