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Scaling local advertising with automation in the new media landscape by Fluency

Martech

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. The 100 MWdc solar plant, a green-energy star for the region, recognized a need for further digital transformation during conversations with FTC Solar. And if the campaign is evergreen, there must be oversight as well.

Territory 118
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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations. Global Adaptation: Pricing may be localized to account for regional differences in purchasing power and competition.

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How to align your martech COE with organizational and go-to-market goals

Martech

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Sample goals: Host 10 regional events to generate new sales opportunities.

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd. ” This contrarian nature became Veeva’s strategic advantage. I literally told my parents in first grade ‘I don’t want to learn how to read.