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Optimizely to acquire NetSpring, launches Personalization

Martech

Customizable algorithms that self-adjust to deliver relevant user experiences. The digital experience generated for each individual visit is optimized using machine learning to surface content based on visitor attributes. Faster page-load speeds with the digital experience enhanced before it reaches the user’s browser.

Launch 64
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TikTok partners with Amazon for in-app shopping

Search Engine Land

This integration comes as TikTok Shop, launched about a year ago, seeks to gain traction in the e-commerce space. TikTok users have expressed mixed feelings about ads and TikTok Shop videos in their feeds, raising questions about how this new feature will be received. . Between the lines. What to watch.

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How AI is reshaping the content creator industry

Search Engine Land

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). It ensures your marketing efforts are focused on high-value targets that align with your business objectives.

B2B 120
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Canva acquires genAI startup Leonardo.AI

Martech

launched less than two years ago and boasts 19 million registered users. With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. Canva acquires generative AI content and research startup Leonardo.AI for an undisclosed sum.

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Interactive emails give your sales funnel a competitive edge

Martech

Another great perk of polling is that it can be a very effective way to create hype around a new product launch. These widgets and add-ons aren’t as showy as games and videos, but they offer a great user experience. It is also an excellent option for product launches and big sales. Suggest new flavors.

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively.