article thumbnail

Experian rolls out retail media network solution

Martech

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Create audiences: Helps enrich first-party data using Experian Marketing Data or Experian’s Partner Audiences network.

Retail 117
article thumbnail

The Powerful Linkage between DISC and Team Buying

Sales Pop!

With large accounts, on the other hand, the buyer networks are populated by individuals from throughout the organization. Purchasing is almost always involved as well as legal, accounting and other departments, depending on the size or importance of the purchase being considered. How about the procurement and finance?

Legal 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

US vs. Google, round 2: Government targets digital ad business

Martech

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. While this ruling has no legal authority in the U.S., it is not a good omen for Google.

article thumbnail

Where AI falls short in high-stakes B2B industries

Martech

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. Publishing an inaccurate data point or term damages an audience’s trust in a brand, company or institution, resulting in a public backlash, negative press and legal ramifications.

B2B 136
article thumbnail

Why buyer groups matter in B2B demand gen and how to target them

Martech

Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance). IT asks different questions; marketing and legal have their own set of concerns.

B2B 133
article thumbnail

B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

Get legal clearance for content Your legal team is one of the most important stakeholders for the marketing department. If you’re unsure about whether or not you can post something going around, check with your legal department to see what flexibility you have. “We “Leverage existing content within your organization.

B2B 109
article thumbnail

How autonomous AI pipelines will transform marketing campaigns

Martech

This shift will require clear, cross-functional collaboration as marketers navigate new technical, legal and ethical landscapes. To strengthen your internal network, start by forming a cross-functional AI council with representatives from each area.

Pipeline 127