Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Back in March, Sam’s Club introduced “in-club” (in-store) sales attribution for MAP advertisers. Why we care.

Retail 88

Retail Networking Strategic partnership Campaign 88

Concentrix Catalyst

SEPTEMBER 20, 2022

In our whitepaper, Loyalty in Healthcare: Creating Connected Membership, we discussed how in a time of increasing consumerism and industry disruption, both payers and providers need to create stronger relationships […].

Healthcare 52

Healthcare 52

Salesforce

SEPTEMBER 14, 2022

They watched the world go from AOL dial-up to always-on connectivity, and they take advantage of this convenience at every turn. Gen Z prefers fee-based loyalty programs, Millennials earn points. Loyalty programs aren’t a big draw for Gen Z, with only 45% enrolled. However, they still shop in stores more often than Gen Z.

Retail 98

Retail Trust Up-sell Meeting 98

Martech

MAY 8, 2023

Set-up This can involve setting up the connections between systems for our client and creating the audience logic or rules in the systems. For example: A CPG client wanted to increase memberships in their loyalty program. Overall, ensure you’re filling the gaps found during discovery.

A/B testing 111

A/B testing Campaign Clients Referrals 111

Salesforce

DECEMBER 14, 2023

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Make your 1:1 personalization dream come true Personalized connections at scale require strong planning, people, and technology. Let’s take a look at how these innovations will help your advertising efforts.

SQL 72

SQL Cross-sell Campaign Trust 72

Hubspot

JANUARY 20, 2021

Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Even HubSpot recently created its own private group, Marketer to Marketer.

Gaming 101

Gaming Networking Start-ups Service 101

Search Engine Land

SEPTEMBER 21, 2023

Exploring the connection between brain areas and neuromarketing tactics The consumer purchase decision process involves different brain areas, often called the triune brain model. Helps create emotional connections between consumers and products, influencing preferences and brand loyalty.

Drivers/motivators 114

Drivers/motivators Strategize UX User Experience 114

Martech

FEBRUARY 13, 2023

Likewise, Starbucks started a blockchain-based loyalty program last December. Starbucks Odyssey, also in beta testing, will offer coffee themed NFTs and an enhanced loyalty program that goes beyond offering free drinks. We are only now starting to see more real-life applications…such as digital tickets, memberships, collectables, etc.

Construction 85

Construction Technology Technology Clients 85

Salesforce

FEBRUARY 21, 2022

Here’s how KIND uses its D2C channel to sell more and more deeply connect with customers – and how other consumer goods companies can prepare for what’s next in commerce. D2C channels build brand loyalty. Owning the ecommerce experience helps KIND connect with customers and differentiate from other snack brands.

B2B 98

B2B Cross-sell Retail Up-sell 98

Hubspot

AUGUST 21, 2020

Let’s take gym memberships for example. The benefit of signing up for gym memberships is having access to workout equipment and amenities. Increased Customer Loyalty. Building these relationships will increase customer loyalty and keep them coming back for more business. Connect the dots.

Sell 93

Sell Product Clients Up-sell 93

Martech

DECEMBER 7, 2022

Tack on popular draws like free shipping, or the benefits and perks that come with online membership programs like Amazon Prime, and it’s not difficult to envision a future in which ecommerce dominates; by 2026, it will make up close to a third (31 percent) of all sales in the US. Trends impacting ecommerce. jump over 2019.

E-commerce 89

E-commerce Retail B2C Gaming 89

ConversionXL

FEBRUARY 10, 2021

Not only that—they took things a step further and launched their Run Squad membership program. A community connection, and as Troy Burch puts it, a much needed reminder of their WHY. They were able to have that one on one connection. We have a lot of SKUs, and Shopify made it really easy to set up products and inventory counts.

Retail 155

Retail Appointment Consult Non-Profits 155

Sales Hacker

SEPTEMBER 24, 2022

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Connect with potential clients on Product Hunt, Angel.co, and Facebook groups. Connect your marketing automation platform and customer relationship management (CRM) database to better track conversion metrics.

Objectives and Key Results 118

Objectives and Key Results Cold Call Sales Follow-up 118

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them.

Customers 75

Customers Non-Profits Retail Gaming 75

Hubspot

OCTOBER 10, 2023

Similarly to other items on this list, Chargebee also offers automated invoicing, subscription management tools, and revenue operations capabilities by allowing you to connect billing to the rest of your tech stack. A: Subscriptions have been linked to stronger customer loyalty, engagement, and retention.

E-commerce 75

E-commerce Price Clients CRM 75

Hubspot

FEBRUARY 13, 2023

Additionally, Square is able to connect with third-party apps, so you can continue to use services that already work for you. Payment Depot Best for Whole Sale Rates Image Source Payment Depot offers a membership model rather than taking a percentage of each payment. That includes Mailchimp, Groupon, Poptin, and more.

E-commerce 48

E-commerce Retail Healthcare Price 48

Sales Hacker

MARCH 22, 2022

Take advantage of the Pavilion for Teams corporate membership. If your employer took a chance on you and invested in you and trained you and put in blood, sweat, and tears in developing your talent base, that doesn’t mean that you’re going to have unflagging loyalty. The first is Pavilion. Sam’s Corner [35:31].

Education 73

Education Consult Cold Call Start-ups 73

Hubspot

AUGUST 22, 2022

The top benefits of offering free trials include building brand loyalty, a low barrier to entry, encouraging people to promote your product/service to others, and growing your user base. Connect your sales and marketing teams by aligning on a common strategy, opening communication channels, and sharing customer data and feedback.

Cross-sell 59

Cross-sell B2C CRM Quota 59

Salesforce

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Creating meaningful connections with your audience is hard for any business. Are they enticing enough?

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

Hubspot

MAY 6, 2021

But a major art museum like The Metropolitan Museum of Art will need a more complex marketing strategy to reach its thousands of visitors, attract donors, sell and retain memberships, draw in artists and exhibits, sell retail products, and host events. The final stage in lifecycle marketing is all about loyalty. Loyalty Campaign.

CTR 101

CTR Campaign Retail Promote 101

ConversionXL

JANUARY 11, 2013

We connect them to hundreds of thousands of potential new customers using email marketing, social networks, and display ad campaigns. Recently they ran a campaign giving away free memberships in exchange for spreading the word. For example: in New York one must bond prizes valued above $5000. Their numbers are impressive.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. To connect with shoppers, Michelob ULTRA partnered with Instacart for a first-of-its-kind co-marketing initiative around the Super Bowl.

Sports 82

Sports Gaming Campaign Follow-up 82

Concentrix Catalyst

AUGUST 18, 2022

SALESFORCE AND CONCENTRIX CATALYST JOIN FORCES IN THIS ORIGINAL VIDEO SERIES ON LEADING WITH LOYALTY The automotive industry faces a period of significant change. The post Loyalty Leaders: Salesforce for Automotive appeared first on Concentrix Catalyst. The rise of electric vehicles, digital […].

Electricity 52

Electricity Retail Customers 52

Concentrix Catalyst

MARCH 22, 2022

The North Face’s XPLR Pass loyalty program is the cream of the crop in the retail industry. Just ask Newsweek, as they named it one of America’s Best Loyalty Programs […]. The post The North Face’s XPLR Pass rebrand named one of America’s best loyalty programs appeared first on Concentrix Catalyst.

Retail 52

Retail Customers 52

Concentrix Catalyst

MARCH 9, 2022

The post Level up your loyalty program with Salesforce Loyalty Management appeared first on Concentrix Catalyst. The beginning of 2022 provides a valuable time for companies to evaluate and plan their Salesforce Roadmap over the coming calendar year. Often, this involves strategic shifts reflecting changing customer […].

Strategize 52

Strategize Customers 52

Hubspot

JANUARY 10, 2022

For example, businesses that sell services and/or non-tangible goods such as software or a gym membership. Best recurring payments tool for: Businesses that sell services and want to manage subscription memberships as well as integrate payments with their CRM. The same goes for businesses like Eversource that charge for utility usage.

CRM 68

CRM Price Up-sell Start-ups 68

Concentrix Catalyst

MARCH 25, 2022

The post Consumer-centric healthcare: Reimagining care delivery for the connected consumer appeared first on Concentrix Catalyst. Retailers, private equity, and non-traditional disruptors—these new economy companies excel at a consumer-centric, digitally mature, and highly […].

Healthcare 52

Healthcare Retail Customers 52

Concentrix Catalyst

MARCH 3, 2022

The post How healthcare providers can build patient loyalty programs appeared first on Concentrix Catalyst. Would you trust a retail store, such as CVS or Walgreens, with facilitating your healthcare appointment? According to our recent survey of 1,016 healthcare consumers, over 60% of respondents would. […].

Healthcare 52

Healthcare Appointment Retail Trust 52

Salesforce

JUNE 15, 2022

Connections is Salesforce’s premier conference for digital, marketing, and commerce professionals. Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. During Connections 2022, we introduced Customer 360 innovations for Marketing and Commerce Clouds that do just that.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Concentrix Catalyst

OCTOBER 28, 2021

The post Born digital, episode two: Patient loyalty in healthcare appeared first on PK. AN ORIGINAL SERIES FROM PK HOSTED BY KATIE MARTELL, IN PARTNERSHIP WITH ADOBE Healthcare organizations face stark new realities. Retailers, tech titans, and digital insurgents are looking to remake the […].

Healthcare 40

Healthcare Retail Customers 40

Concentrix Catalyst

NOVEMBER 3, 2021

The world’s #1 CRM and loyalty services firm Salesforce and PK are joining forces for an exclusive video series on leading with loyalty. The post Loyalty leaders, episode one: State of retail appeared first on PK. In episode one, we dive into the […].

Retail 40

Retail CRM Service Customers 40

ClickFunnels

NOVEMBER 29, 2022

Webinars are a great way to connect with your audience and build relationships. You can even create and sell online courses, build an eCommerce vein of your site, or craft a membership site and funnel. . Influencers are social media users with large followings who can help you reach more people. That’s not all.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

ConversionXL

JUNE 30, 2021

On its own, “Connect with your fans faster”, doesn’t get across why ConvertKit is the best choice for creators. Soundcloud has become renowned as a place for creators and fans to connect, share music and discover new tracks, raw demos, and podcasts. It’s a strong USP driven by purpose and niche. SoundCloud. Bee’s Wrap.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

JUNE 27, 2017

This house, similar to the membership signup, creates a sense of belonging within the larger Pottermore community. This augmented sense of reality makes it easier to forge a connection with the content, and imagine yourself inside of the story. 3) Create a Sense of Belonging. Case in point: the brilliance of even the name of J.K.

Angle 78

Angle Niche Launch Retail 78

Sales Hacker

SEPTEMBER 7, 2021

A private membership that connects you with a network of thousands of like-minded peers, 13 different schools as part of Pavilion University, mentorship, coaching, and even mastermind groups. Moeed : It’s a hugely inefficient way to connect with your buyers and your buying community. Go to outreach.io/onoutreach

Trust 92

Trust Cold Call CRM Start-ups 92

Sales Hacker

JANUARY 10, 2018

Expose them to your brand, get them familiar with it, and prime them to connect with you at the event. Offer “customer only” discounts, “charter membership” opportunities, “not available to the general public” sales. Having this kind of “preferred access” deepens loyalty and spurs additional purchases. #2

Campaign 90

Campaign Real Estate Cross-sell Technique 90

Hubspot

AUGUST 9, 2018

T o retain as much loyalty and revenue as possible, Netflix needs to focus on keeping their customer relationships long and healthy. They connect over 140,000 travelers with hosts in more than 190 countries everyday , without owning a single property. Fortunately, big data and analytics lets Netflix keep their customers happy.

Drivers/motivators 58

Drivers/motivators Electricity Manufacturing Commission 58