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Good morning: Should start-ups worry about hyping their products?

Martech

Stop talking up your product and exaggerating its merits. ”In In Silicon Valley, hyping up your product – over-promising – isn’t unusual,” wrote James Clayton. The post Good morning: Should start-ups worry about hyping their products? But is there really no red line between puffery and deception?

Start-ups 106
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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98
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The Innovation Gray Space

Partners in Excellence

It enables us to do new and different things, address new and different opportunities/markets, shift our strategies, products, markets. Disruptive innovation represents something that is brand new, disruptively so. Disruptive innovation may be radically new and different products, business models, processes.

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What Sales Can Learn From Lean Manufacturing — Part 4

Partners in Excellence

We’re almost through the 14 principles of lean manufacturing that underlie the Toyota Production System (TPS). If you haven’t read the three preceding articles, you may find them helpful: What Sales Can Learn From Lean Manufacturing , Part 2 , and Part 3. They are sound business practices.

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The Deal Doesn’t End with a Signature: Service in Manufacturing Sales

Miller Heiman Group

This is abundantly true in manufacturing sales. To better serve customers, manufacturers must connect sales and service in a holistic manner that places the customer’s needs at the center of every decision. Then, when the time comes to upgrade or replace the product, they are more likely to purchase from you versus your competitor.

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Who Should Be Buying?

Partners in Excellence

And all we want to talk about—or are capable of talking about—are our products and solutions. These segments represent the majority of the market. They represent the vast potential of people who could be buying, or more importantly, should be buying. Traditionally, we speak the language of products and solutions.

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Every Business Is A “Recurring Revenue” Business

Partners in Excellence

Let’s look at the recurring revenue models across a lot of business categories: The first, and probably a recurring revenue model which represents a much more lopsided “bow tie” than SaaS, is the embedded products business. The revenue occurs once the customer starts manufacturing and shipping their products.