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Second quarter saw slowing ad spend on most platforms

Martech

Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms. Instagram’s spend share increased from 29% last year to 32% this year, as its spend growth outpaced Facebook’s in Q2.

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Walmart’s retail media network: What advertisers need to know

Search Engine Land

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Retail media is like that but on the web. Let’s not forget, COVID happened and completely upended consumers’ approach to retail. It is ranked second in the U.S.

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Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

In 2022, Google and Meta’s advertising market share dropped below 50%. The rise of retail media networks. Retail media search spend is forecast to be near $30 billion this year – and RMN digital ad revenue is expected to hit $45 billion. And the company has updated its platform to attract more advertisers.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

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Walmart Connect goes international and adds self-service

Martech

Dig deeper: Why we care about retail media networks. Also, it’ll be interesting to see how the platform differentiates from Amazon, what its market share is and how many advertisers use one or both platforms. Existing Marketplace sellers will be onboarded automatically. The platform. Competition drives innovation!

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,