SaaStr

MAY 23, 2025

If Chime goes public at $10B instead of $25B, those late-stage investors might get as much as twice as many shares to make up the difference. It’s just a price adjustment after all, notes Jason. And even if their price is adjusted to the IPO price, that’s still a 0% gain. But does it really matter?

Legal

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Using revenue forecasting, we could project potential earnings in these niche areas and determine that there was enough consistent demand to justify expanding.

X-functional

SaaStr

APRIL 17, 2025

PE firms won’t save struggling SaaS companies – They hate broad horizontal market SaaS companies without pricing power and prefer niche vertical software with market dominance. ” But VCs fund “broad horizontal markets where you can compete for a billion-dollar outcome.”

Price

SaaStr

FEBRUARY 14, 2025

” ‘Duck Diving’ the ’08 Global Financial Crisis Procore first started as a niche tool for high-net-worth residential builders in places like Aspen and Beverly Hills. And with a pricing model of $195 per month, Procore was capital-efficient but not yet an established industry giant.

Construction

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results

ConversionXL

MARCH 2, 2012

If you create a new category, there’s no price reference and people are much more likely to accept any price you name. It’a category Starbucks built along with a price tag for it. Creating a new category or niche means that, at first, you own it. Free electricity and wifi. They also changed the name.

Electricity

Hubspot

OCTOBER 6, 2020

That flagship brand serves typical fast-food fare at bargain prices. Now, a solid segment of the chain's market is starting to err towards healthier options. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover.

Electricity

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth

Hubspot

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. Search these forums to discover competitors in your niche. Chipotle and Taco Bell’s fight for market share delivered a study in quality versus quantity. If you cut yourself, do you ask for a bandage or a Band-Aid?

Niche

Hubspot

JUNE 14, 2022

And yet, shares within all of those markets are never evenly distributed. Certain products or services perform better than others — both in general and within specific niches. Simply put, it occurs when a firm can offer a product or service at a lower price than its competition without sacrificing too much quality.

X-functional

PandaDoc

SEPTEMBER 19, 2023

Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. This is known as vertical marketing. As you can see, a vertical market is fully about market segmentation.

Niche

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. Why buy now? Why buy from you?

Product

Heinz Marketing

AUGUST 28, 2023

Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs). Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players?

B2B

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. Monitor competitor’s pricing changes. “In In my experience, monitoring competitors' pricing changes through Google Alerts has been a huge help to our sales strategy,” says David Godlewski, CEO of Intelliverse. But that‘s not all.

Prospecting

Hubspot

JULY 24, 2014

In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today. Define your niche.

Technique

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? But one of the most interesting changes that Algolia did, was remove these pricing tiers. So find a niche, find a niche that one or two or three enterprise customers will pay for that is no-code E.

Price

Search Engine Land

APRIL 11, 2024

Unless you are working in a super niche space with only one product/service in one market, odds are you will need to go with one of the other three structures. It’s important to remember that asset groups sharing a budget may not get as much spend allocation as the multi-campaign/single asset group approach.

Campaign

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing

Lead Fuze

JULY 24, 2023

Note that while it provides an expansive view, accuracy may sometimes take a hit due to reliance on external data which might not fully align with one’s niche segment. The bottom-up method helped identify how much they could realistically capture based on factors like product pricing, customer acquisition cost, company size etc.

Strategize

ConversionXL

AUGUST 8, 2018

Digital marketing isn’t the only skills gap disrupting the industry—in-house and agency—either. Further Fronts in Marketing Training. Niches like account-based marketing (ABM) have seen rapid growth in recent years as well. Is it market growth? Did anything else happen in the environment around the marketing share?

Closing

ConversionXL

NOVEMBER 17, 2022

for pricing. However, if you want a tool specifically for content that’s easy to use for marketers, writers, editors, and directors, Parse.ly The above sample dashboard, for example, provides an instant overview of company market share, product volume, sales, and sentiment. For content analysis: Parse.ly.

A/B testing

SaaStr

AUGUST 12, 2022

So I just see this so many times you’ll see a deck, we need this money to get sales and marketing going. I believe you, it’s true, but venture capital is a weird niche thing that… Frankly, venture capital at any stage only wants to invest in folks that are already off to the races. And then what about data mapping?”

Price

SaaStr

AUGUST 19, 2022

But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. It’s a niche topic, but it’s an interesting one.

Niche

Hubspot

MAY 6, 2021

What forces are acting on the market today? You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. This analysis will help you evaluate if expanding into a potential new market is worthwhile for your company.

Non-Profits

Hubspot

FEBRUARY 4, 2013

Differentiate Yourself Within a Super-Niche Market. In order to keep things steady during your slower months, consider focusing on a niche market with whom your products or services could be a huge benefit. What other tips do you have for seasonal marketers? Share your advice in the comments!

Niche

Hubspot

MAY 23, 2018

The “premium denim boom” had occurred when a number of high-fashion brands entered the market and began selling $200-plus pairs of jeans. During that time, Levi’s had maintained its traditional price point of around $39, and as a result, its jeans had acquired a low-end reputation and were considered less chic and no longer fashionable.

Gambling

Sales Hacker

DECEMBER 18, 2019

This will likely continue to ramp up as everyone has something to share, and these niche communities are a great place to do it. Today’s sales world isn’t about measuring seats sold, contacts sold, or however your pricing and packaging work. That usually leads orgs to hand marketing a blank check. It’s about usage.

Sales

Spiro Technologies

DECEMBER 2, 2022

Which is how we’re managing through the change at retail, by increasing our market share because everybody is under pressure. Everybody is under pressure, and we’re just widening our market share. I’m really glad that I found this little niche that allowed for so much creativity. Adam Honig: Yeah.

Closing

The Lost Book of Sales

JULY 12, 2021

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. High-tech innovation and marketing expertise are two cornerstones of the U.S. Pragmatists are reasonably price-sensitive.

Cross-sell

Hubspot

JANUARY 10, 2013

Steal This: Find the “niche” audience that is super passionate about your product or mission, and explore ways to intrigue, inspire, and deeply entertain them. But in the gas-guzzling, SUV-loving USA, the teeny weeny Mini had only 2% brand awareness and even less market share. So what’s a clever marketer to do?

Campaign

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The costs associated with building or buying software go deeper than resources and price tags.

Technology