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What the Google antitrust ruling could mean for advertisers

Martech

“As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech.

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Google declared a monopoly: industry reactions and implications

Search Engine Land

.” Market Dynamics and Google’s Competitors Chris Lloyd , B2B SaaS Marketing consultant, points out that Google’s market share has been declining due to its inability to innovate: “I think we are already seeing their decline, and it’s not due to regulatory rulings.

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Building Product in the Age of AI with Plaid’s President and Brex’s President

SaaStr

Identifying problems before customers can : Recognizing pain points that customers might not even articulate yet, which presents opportunities to experiment and leapfrog competitors. This means AI that can reason over vast amounts of unstructured financial data and present insights in natural language.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. seeing a 4% increase, according to data from Glimpse.

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Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Search Engine Land

These actions not only saved over £100,000 in one year, which covered the cost of their entire Adthena subscription across all markets, but also freed up valuable team resources. By expanding its use of Adthena’s Market Share and ad copy analysis , the company gained access to crucial data on competitors and industry benchmarks.

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5 ways to scale global search management

Search Engine Land

Finding opportunities that can be leveraged in other markets is even more challenging. In one of my initial global team meetings with a client, I observed how search teams from various markets presented their reports in completely different formats.

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The Google monopoly verdict: More industry reactions

Martech

Dig deeper: What the Google antitrust ruling could mean for advertisers Market dynamics and Google’s competitors Chris Lloyd, a freelance marketing consultant, points out that Google’s market share has been declining due to its inability to innovate: “I think we are already seeing their decline, and it’s not due to regulatory rulings.

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