Martech

DECEMBER 19, 2024

Im using the STP framework Segmenting, Targeting and Positioning as a starting point. If you already have defined market segments, thats great. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. Email: Business email address Sign me up! Processing.

Profit margin 117

Profit margin Clients Growth Technique 117

Hubspot

APRIL 25, 2019

Raise your hand if you also high-tailed it to the nearest Redbox when they popped up in front of your local McDonald’s. When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per It was drastically cheaper than Blockbuster’s rental prices of $2.99

Price 85

Price Gambling Retail Up-sell 85

SaaStr

JUNE 9, 2025

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. above IPO price. returns from their initial pricing. SailPoint filed at $19-21 but priced at $23. That’s not a typo.

B2B 70

B2B Price Growth Strategize 70

Salesforce

MAY 7, 2025

GPM provides valuable insights into your companys operational efficiency and pricing strategies. A higher GPM indicates that your company is effectively managing its production costs and pricing strategies, allowing it to retain a larger portion of its revenue as profit. Start selling online with Starter Suite.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Salesforce

MARCH 13, 2025

This makes TAM a valuable tool in sizing up new features and products. It can help you decipher which ones are more likely to generate higher revenue and are ripe for opportunity-based marketing. Sign up now Thanks, you’re subscribed! Begin by identifying your target customers and determining the market size.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Hubspot

OCTOBER 6, 2020

So much about a SaaS products’ success hinges on a smart pricing model. Given this, developing a well-thought-out pricing plan is extremely important. Customers might opt-out of re-subscribing if they feel your prices are too high, but you also need to charge enough to keep your company afloat. What is SaaS Pricing?

Price 88

Price Product Objectives and Key Results Promote 88

SaaStr

JUNE 14, 2025

And why the AI budget war is just getting started Top 5 Takeaways 1. The 40% Tipping Point : With 40% of workloads now in the cloud, SaaS has hit market maturity. The easy growth is over—companies like Zoom exemplify this with saturated markets and nowhere left to expand rapidly. The market is saturated.

Growth 101

Growth Niche Contact Contract 101

SaaStr

JUNE 20, 2025

The Predator vs. Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 growth rate vs. SaaS’s 18.4%

Government 109

Government Legal Engineering Growth 109

Hubspot

JUNE 22, 2022

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

Price 80

Price Profit margin Entertainment Promote 80

Hubspot

AUGUST 20, 2024

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. Set clear priorities and goals.

Conversion 78

Conversion Customers Gambling B2C 78

Search Engine Land

JULY 24, 2024

The metrics tree approach The metrics tree is a structured method of analysis that starts with broad performance indicators and progressively narrows down to more specific metrics. Using the metrics tree Here’s how to use this approach effectively: Start at the top : Begin with Level 1 metrics. Business email address Sign me up!

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Hubspot

NOVEMBER 3, 2021

But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Zone Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

SaaStr

MARCH 5, 2025

Leaks are inevitable as the process advances, but you can’t let your team start planning for their “post-acquisition life” prematurely. Corporate development teams switch to “deal mode” when they know there’s competition, and bankers can minimize games on pricing with multiple offers.

Sell 80

Sell Negotiate Healthcare Drivers/motivators 80

The Sales Hunter

NOVEMBER 2, 2012

You’re all set to increase your price and then you get cold-feet. The big reason a price increase doesn’t stick is due to a failure to have a plan everyone believes in. Again, this issue of confidence strikes both large and small companies, whether they have high market share or low market share.

Price 64

Price Pipeline Drivers/motivators Market share 64

Martech

MAY 29, 2025

Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up. According to Gale, customer value isn’t about low price or high quality in isolation; it’s about the tradeoff customers perceive between what they get and what they give. The metric? If not, they leave.

Price 83

Price B2C Manufacturing Negotiate 83

Salesforce

JUNE 19, 2025

Online sales were essentially flat as consumers continued to wait out price and economic volatility. One in three shoppers still report that they’re buying less over the past six months, and 66% of all shoppers say that — regardless of whether they’re buying more, less, or the same — they’re trading down for lower priced goods.

Retail 52

Retail Price Profit margin Promote 52

Salesforce

DECEMBER 23, 2024

While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. B2C transactions make up hundreds of thousands of online marketplaces that sell a wealth of consumer goods that can often be delivered in days or even hours. Get started 3.

B2C 98

B2C Government Manufacturing Retail 98

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. You need to set up a dev environment, install packages, configure DB, and, if lucky, deploy.

X-functional 83

X-functional Growth Price B2B 83

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? They can attract more viewers with great shows, easier browsing, and flexible pricing.

CRM 59

CRM Legal Promote Up-sell 59

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. An add-on can drive up the ACV of your customer, and that’s important to scale.

Product 138

Product Cross-sell CRM Growth 138

ConversionXL

OCTOBER 7, 2021

which encourages people to sign up to its list for early access perks: Image source. This adds scarcity , which helps put gentle pressure on users to sign up. . Social proof can also be repurposed on social media to start building trust ahead of your product launch. The purpose is to become a market leader and maximize profits.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

JUNE 18, 2021

Over the past few weeks, I’ve been fortunate enough to catch up with several Unicorn++ founders who, relatively speaking, had not raised that much vs their peers. But one thing all 3 brought up that surprised me was Dilution. Second, raise if the price is insane. Especially if it can get you to 70%+ market share.

Finance 131

Finance Price Market share Start-ups 131

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

SEPTEMBER 9, 2024

When I look across my investment portfolio for past 11 years , the #1 issue I think isn’t pricing, or TAM, or making a terrible mishire, or competition. No the #1 issue ends up being waiting too long to truly go multi-product. That’s the one that ends up slowing growth. Those all matter, but the best founders fight through them.

Cross-sell 117

Cross-sell CRM Growth Up-sell 117

SaaStr

APRIL 5, 2021

But more often, SaaS categories with significant complexity in workflows and features end up in natural oligopolies. And then … once the total space hits $100m or so in ARR, plus or minus … new scrappy entrants don’t just pop up, they actually get something going. Limited M&A Opportunities, and Very Low Prices.

Price 117

Price Start-ups Up-sell Closing 117

ClickFunnels

JUNE 24, 2021

You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. That’s why you should start by choosing a customer relationship management (CRM) software that meets your company’s needs best. You can start by: Checking their LinkedIn profile. Salesforce.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

PandaDoc

APRIL 4, 2025

Whether youre launching a new product or youre trying to get a stake in a competitive market, your goal is to attract customers and stand out from other established brands. Penetration pricing is one strategy that can be powerful when done right. Offering a product at a low initial price can help you gain market share quickly.

Price 52

Price Profit margin Market share Repeat business 52

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 53

Price Retail Customers A/B testing 53

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. 2 often has a better product, at least for some market segments. #2 Best case, they start to think in terms of direct ROI in partnerships. If you’re #2, you don’t need to necessarily cut your prices.

CRM 129

CRM Gaming Price Presentation 129

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Pointclear

NOVEMBER 19, 2013

Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What is your closing rate and average sales price?”. What CRM system do you have, and when will the marketing automation system be on line? What is the follow-up rate on the leads we will generate?”.

Presentation 101

Presentation Account management CRM Quota 101

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement.

GTM 134

GTM Market share Growth Technology 134

Hubspot

JULY 22, 2020

For those just starting out with branding, think about your company's mission and goals. Invest in upping the branded content on your social media and website. Adjust your pricing model if needed. Do your prices accurately reflect the quality of your service offerings? If not, it might be time to adjust them.

Referrals 101

Referrals Cross-sell Price Clients 101

Sales Hacker

NOVEMBER 11, 2020

I know this sounds like blasphemy, but hear me out before you start throwing sarcastic memes my way. The decline in business travel for dinners and golf, caused by COVID-19, has only sped up this process. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share.

Launch 121

Launch Sales Price Clients 121

ConversionXL

FEBRUARY 6, 2019

Marketing led. Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels. A marketing-led strategy requires strong communication and data-sharing between marketing and sales teams—true demand generation.

Product 124

Product Price Campaign Growth 124

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. A few years ago, we started seeing an increase in demand for appraisals tied to insurance compliance and environmental regulations, she recalls.

X-functional 59

X-functional Finance Growth Price 59