Martech

JULY 26, 2024

Strategic martech investments Outperformers benefit, but low performers need to address foundational issues first. In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Outperforming pharmaceutical companies use CRM as strategic martech investments.

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

Sales Hacker

FEBRUARY 7, 2025

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price 107

Price E-commerce Cross-sell Profit margin 107

Martech

DECEMBER 19, 2024

Comparative analysis across AI models : See how applying your prompts across multiple LLMs gives you diverse perspectives like having several strategic advisors at your side. Processing. The post How to use AI to find and prioritize untapped market segments appeared first on MarTech. Email: Business email address Sign me up!

Profit margin 114

Profit margin Clients Growth Technique 114

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. AI tools automate the processing of large data sets, uncover insights and predict trends impossible to identify manually. Processing. This has been a cornerstone of digital strategy for years — and with good reason.

Government 119

Government Trust Education Strategize 119

Martech

SEPTEMBER 16, 2024

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

Salesforce

MARCH 13, 2025

This number exists in the form of total addressable market (TAM). Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. What you’ll learn: What is total addressable market (TAM)? TAM can also represent the total potential revenue from that market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

SaaStr

OCTOBER 27, 2023

But when you have an established sales business without an established sales process, you can hire the VP of Sales. A great VP of Sales creates more urgency, listens more, and talks to stakeholders early in the process. Ask yourself, am I approaching 10% market share in my core ICP? There are no shortcuts.

Strategize 107

Strategize Growth Niche Quota 107

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. That’s why having a strategic sales plan is vital. What is a strategic sales plan? Strategic sales focus on relationship selling or using a consultative approach.

Strategize 62

Strategize Sales Quota Pipeline 62

Martech

APRIL 16, 2025

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. Processing. and Constantine von Hoffman, managing editor, MarTech.

E-commerce 98

E-commerce Retail A/B testing Drivers/motivators 98

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

SaaStr

JUNE 4, 2025

This isn’t just inefficiencyit’s strategic failure. When your sales team can only meaningfully engage with 40% of their assigned accounts, you’re essentially running your go-to-market motion at 40% capacity. Previous sales tools made existing processes slightly better. The difference is architectural.

CRM 99

CRM Follow-up Pipeline Territory 99

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Over the last few years, here are areas where we found most impact could be made in revisiting your vendor selection process: Use case and needs assessment.

GTM 133

GTM Market share Growth Technology 133

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Search Engine Land

OCTOBER 2, 2024

While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Since our client’s solution only works with iOS, India is not the right market to focus on. Processing.

Clients 91

Clients CTR Conversion Closing 91

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 63

Growth Product A/B testing Strategize 63

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

OCTOBER 3, 2023

Establishing a prioritization system that works Another big change is their intake process. Before agile marketing, sales team members would email individual marketers with one-off requests. Now, marketing work gets funneled through product managers versus everyone getting whatever people ask for. In your inbox.

Manufacturing 120

Manufacturing Finance Strategize Start-ups 120

Martech

MARCH 24, 2025

Marketers may track sales data before and after the deal to assess any increases in brand sales or market share. Brand association and image: Marketers consider how the naming rights deal aligns with the brand’s values and target audience. Processing. Email: Business email address Sign me up! Give it a try.

Entertainment 69

Entertainment Sports Strategize Gaming 69

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on.

Angle 117

Angle Territory Strategic planning Strategize 117

Search Engine Land

MARCH 4, 2024

Cookies enable marketers to tag specific users and collect third-party data on the sites that they visit. This, in turn, allows marketers to target these users with ads based on their history, behavior, and interests. This process will need to evolve as this type of user tracking is exactly what Google’s changes aim to eliminate.

Territory 115

Territory Market share Legal Strategize 115

Gong.io

JUNE 8, 2022

Meet the MEDDIC sales process. . If you deal with buyers whose complex, internal politics and buying processes feel like a black box, the MEDDIC sales process gives you a clear path forward. For modern sales teams, the MEDDIC sales process is the embodiment of the old saying, “An ounce of prevention is worth a pound of cure.”

Process 62

Process Objectives and Key Results Quota Sales 62

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

DECEMBER 11, 2018

Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool. Like Nike and MailChimp, Help Scout is in a crowded market; my campaign helped them stand out. Making sure that a design lead is involved in high-level, strategic decisions, not just tactical implementation.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Martech

FEBRUARY 26, 2024

If your product is not readily available or accessible to your target market, it may hinder sales and profitability. Operational Efficiency: Assess your operational processes and costs to identify any inefficiencies or areas for improvement. Are there any new players or substitute products that could have impacted our market share?

Price 116

Price Strategic planning Referrals Sales 116

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Processing. Overseeing market research. Get MarTech!

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Heinz Marketing

OCTOBER 25, 2023

When this happens, you must ask yourself how much of your lack of results is due to strategy and how much is due to a lack of the right internal resources and processes. Instead, take the time to explore new platforms and formats to distribute your marketing content. Just remember that the goal is a well-executed go-to-market strategy.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Martech

MAY 17, 2024

Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Legal 120

Legal Launch Campaign Trust 120

Smarter With Gartner

SEPTEMBER 12, 2021

In a digital business, waiting months for project delivery milestones could mean the difference between winning the hearts and minds of your customers and losing your market share to a competitor that does. This allows teams to pivot more quickly based on new conditions in the market, customer preferences or priorities. .

Finance 98

Finance Strategize Technology Technology 98

Highspot

MAY 18, 2025

In this article, you’ll learn how ABM strategy and sales enablement work together, practical steps to align marketing and sales, and a comparison chart showing how the two work together across content, data, and outcomes. What is account-based marketing? Marketing shares campaign updates, and sales provide frontline feedback.

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 93

B2B Objectives and Key Results Click Through Rate Strategize 93

SaaStr

APRIL 26, 2022

If you enter into the hiring process with the premise that compromises must be made, you will only attract candidates that thrive in that type of environment. We want to grow revenue; we want to grow market share; we want to deepen wallet share. Your market model will guide your leadership model. Key Takeaways.

GTM 97

GTM Networking Strategize Drivers/motivators 97

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 107

Growth E-commerce Profit margin Strategize 107

Miller Heiman Group

MARCH 13, 2019

Instead, sales enablement is an ongoing process for arming your sales team with the training, coaching and content they need to achieve the desired sales results for your organization. Sometimes, companies implement sales enablement without considering how it strategically aligns with its business goals.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Salesforce

JUNE 19, 2025

The brands that embrace AI as a strategic partner in customer engagement will be the ones that stand out, and win, this holiday season. This is not just an advantage, but a necessity to cultivate loyalty and capture market share. For retailers, this shift presents both a challenge and a massive opportunity.

Retail 64

Retail Price Profit margin Promote 64

Heinz Marketing

OCTOBER 25, 2022

However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Strategic changes not populating into tactical execution. High turnover in some marketing functions but not others. You may as well not.

Growth 124

Growth Follow-up Start-ups Strategize 124

Sales Hacker

NOVEMBER 17, 2022

Sales leader applicants will need to demonstrate their understanding of the field, their strategic approach, and experience implementing it. Frontline managers manage a process, and their goal is adherence and coaching. Leaders work to change and improve the processes. Point of view & ability to manage a growing tech stack.

Objectives and Key Results 101

Objectives and Key Results Sales Education Strategize 101

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as

B2B 112

B2B B2C Gaming Campaign 112