Salesforce

NOVEMBER 19, 2024

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share.

Price 52

Price Profit margin Territory Cross-sell 52

SaaStr

JULY 5, 2025

market cap – up from $2.4B at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% Peter’s top tips and learnings: 1. .”

E-commerce 95

E-commerce Price Pharmaceutical CRM 95

Martech

JUNE 20, 2025

MMM and some tests require three years of granular marketing and sales data. If brand activities can be varied across regions, geographic testing is a powerful tool. It’s especially effective for campaigns that can be varied regionally, such as: In-store promotions. Geographic variability also matters.

Territory 83

Territory Objectives and Key Results B2C Technique 83

Martech

APRIL 11, 2025

Journey Governance helps marketing teams work together with the correct permissions and oversight. Multi-account management for multiple lines of business Marketing teams at the large end of the SMB category often deal with multiple lines of business or create regional teams.

Territory 102

Territory Government Account management Contact 102

Martech

NOVEMBER 1, 2024

Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Salesforce

JULY 25, 2025

According to The Ninth Edition State of Marketing Report, businesses in this phase spend 45% of their time focusing on optimization rather than rapid expansion. Your priorities shift toward maintaining market share, figuring out operations, and investing in research and development to stay competitive while exploring new opportunities.

Growth 52

Growth CRM Profit margin Legal 52

ConversionXL

SEPTEMBER 20, 2018

If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy. Image source ). Tidal Waves. Safety Zone.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

JUNE 4, 2025

CRM adoption took years to show meaningful results. AI productivity gains are measurable in weeks or months.

CRM 101

CRM Follow-up Pipeline Territory 101

SaaStr

JUNE 1, 2025

Internet Users Will Be AI-First The Untapped Market: 2.6B This levels the playing field but also intensifies competition. The Next 2.6B

Electricity 105

Electricity Non-Profits Agriculture B2B 105

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. search market share in the U.S. Google’s global search engine market share dropped from 91.38% in March to 86.99% in April. If they’re true. By the numbers. Google’s U.S. in April 2023.

Market share 117

Market share Territory Engineering Start-ups 117

Hubspot

JANUARY 16, 2020

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

Market share 101

Market share Entertainment Territory Government 101

Gong.io

DECEMBER 15, 2022

The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time. . What is sales territory mapping, and why is it important? What is sales territory mapping, and why is it important?

Territory 62

Territory Sales Cross-sell Non-Profits 62

Hubspot

JULY 7, 2020

In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO. But, like any marketing campaign, SEO is not always a one-size-fits-all approach. Here are four things to know.

Territory 101

Territory Engineering Presentation Technique 101

Sales Hacker

JANUARY 8, 2021

If you are seeing additional demand from a particular region based on in-bound leads or media mentions, don’t miss an opportunity to capitalize on that interest. The hard questions: No plan is without its faults, and no sales expansion is without its fair share of roadblocks. “Be Quick but Don’t Hurry” – John Wooden.

Territory 112

Territory Pipeline Launch Technical Sales 112

SaaStr

AUGUST 21, 2024

Shrinking Territories, Increased Quotas Lead to Improvements in Sales & Marketing Costs A lot of sales reps won’t like to see this, but Toast got more efficient by forcing its sales reps to be more productive from smaller territories. 13% Market Share in U.S. And a few other interesting learnings: #6.

Territory 120

Territory Referrals Quota Growth 120

Martech

NOVEMBER 16, 2022

The data can be sliced by time period, region and industry. Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. Customer sentiment metrics including comparisons with competitors. Ratings and customer feedback.

Launch 124

Launch GTM Territory Represent 124

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 158

Objectives and Key Results A/B testing Growth Market share 158

Veloxy

JANUARY 23, 2024

Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions. Field marketing managers handle administrative tasks and provide regional marketing support for sales teams. Managing a team is a considerable undertaking.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

MARCH 4, 2024

Second-party data: Second-party data occurs when two organizations agree to share their first-party data with each other privately. In some regions, however, the European Union’s GDPR (GDPR) , the California Consumer Privacy Act (CCPA) , or similar regulations may limit the ability to share data privately between businesses.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

FEBRUARY 26, 2024

Speaking at the federal antitrust trial, Parakhin alleged this was despite Microsoft offering to pay Apple more than Google – which he claims was offering in the region of 60%. Market share statistics. Justice Department claims Google owns a 90% market share in search. ” What the DOJ is saying.

Territory 113

Territory Engineering Market share Sell 113

Hubspot

NOVEMBER 3, 2021

No two regional markets are the same. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. Zone Pricing. FOB Origin Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

Hubspot

APRIL 15, 2020

Fun Fact: Nielsen is considered to be the first company to offer market research and is responsible for the term "market share.". This tool is great for region-specific messaging or promotion and can facilitate a more systematic rollout of the word you want to spread. HubSpot Social Media Software. MRI-Simmons.

Territory 101

Territory Promote CRM Campaign 101

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 87

E-commerce Territory Engineering Networking 87

Sales Hacker

AUGUST 7, 2020

Their planning timeframe is this quarter , whereas enterprise is more concerned with this year and the next, and they judge their success by quarterly increases in earnings per share. They will often sell to as many customers as possible to quickly capture market share, rather than spending time on pre-sale activities.

Start-ups 105

Start-ups Non-Profits Territory Sales 105

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

AUGUST 27, 2020

Understanding Market Penetration. A company can use market penetration at the industry level to review potential for specific products or services or on a smaller scale as a way to gauge the market share of a product or service. It offers insight into how the market and your customers view your product or service.

Territory 101

Territory Campaign Growth Sports 101

Search Engine Land

FEBRUARY 19, 2024

AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Location information must be qualitative, relevant, engaging, and current and include local and regional searches. Sometimes, it can be challenging for brands to move fast and update regional information easily.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Hubspot

NOVEMBER 10, 2015

Interestingly, while agencies and vendors agreed traditional paid channels are the most overrated, nonprofit marketers cited social media as the most overrated tactic. In Europe, the Middle East, and Africa (EMEA): Just over one-third of people (34%) cited traditional outbound marketing tactics as the most overrated marketing tactic.

Territory 78

Territory Follow-up Strategize Launch 78

Highspot

MAY 15, 2020

Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. Doing so requires sales enablement — a must-have function and technology for every business navigating today’s uncertain economic landscape.

Cross-sell 98

Cross-sell Territory Technology Technology 98

Hubspot

SEPTEMBER 27, 2016

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Real Estate 78

Real Estate Territory Represent Up-sell 78

The 5% Institute

MAY 24, 2023

It enables sales teams to understand the geographical distribution of their customer base, target markets, and sales territories. With a visual representation of territories and customer locations, sales teams can work together to identify cross-selling opportunities, share best practices, and coordinate efforts more efficiently.

Territory 52

Territory Objectives and Key Results Sales Represent 52

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. Inaccurate sales commissions paid in arrears, along with unfair territories, drive attrition — but replacing sales reps is disruptive and expensive. Use data to show sales reps their commissions in real time. The Data Is In.

Commission 109

Commission Territory Sales Market share 109

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Search Engine Land

OCTOBER 17, 2023

Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ). Perhaps as much as product reviews, Reddit is extremely fertile territory for brand insights and questions you can address with your SEO strategy.

Angle 117

Angle Territory Strategic planning Strategize 117

Search Engine Land

DECEMBER 13, 2022

Aside from search traffic, keyword difficulty is an important indicator since it specifies how competitive your keywords can be in various languages, regions and language fusions. You can also refer to Newspaper Map , an interactive map that shows you online outlets available in every region you could imagine in the world.

Territory 97

Territory Networking Campaign Launch 97

Hubspot

NOVEMBER 2, 2018

There's been some speculation that Amazon might be creeping into Google's (search) territory. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share.

Territory 78

Territory Manufacturing Niche Market share 78

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107