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How to master the enterprise SEO procurement process

Search Engine Land

I’m going to take you through the basics and the process enough to give you a leg up when you are ready to bring on the vendors you have chosen. Think about it this way: by nailing the technology procurement game, companies can ensure they’re getting the gadgets, software, and IT support that fit like a glove.

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5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

Coupa is one of our favorite enterprise SaaS leaders at SaaStr, and one more folks should know about. It dominates the enterprise segment of a huge space — Spend Management — and completely eclipsed its predecessor, SAP/Ariba, which was an early SaaS leader. Network effects are real in Spend Management.

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The Top 18 SaaStr Articles on Excelling at Work

SaaStr

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. A SaaS Founder’s Guide to PR Why PR works, when it doesn’t, and what to expect. Practica put together its guide of the top SaaStr articles to excel at work.

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How to Navigate the Shift to Generative AI with PagerDuty’s CEO Jennifer Tejada

SaaStr

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

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8 Website Design Tips For Small Business Sites

ClickFunnels

So how can you create a website that’s representative of your brand as well as effective at generating leads and making sales? I like the way that Susan Vincent puts it : “Parallax…slideshows…pretty butterflies that daintily bat their wings…We’ve all seen them, and they were entertaining. And you need to be online to be found).

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3 ways to make martech simple again

Martech

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” But we must remember that these complex martech stacks didn’t get that way unaided. It is simply a tool.

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5 Interesting Learnings From Avalara at $600,000,000 in ARR

SaaStr

Avalara is a leading public SaaS company we probably should all know more about. Avalara manages a big problem — tax and related compliance automation. Its roots are in SMEs sold directly, a market a lot of us attack as well. market cap. And growth is strong. Avalara didn’t start off as a rocketship.