SaaStr

AUGUST 22, 2022

Way back in the early days of Adobe Sign / EchoSign, my co-founder was a digital marketing genius — but was opposed to events. You gotta be at the biggest and best one in each industry, he said. If you don’t believe in them as a marketing strategy, best to pass on them, for the most part at least.

Tradeshows 95

Tradeshows Niche Start-ups Closing 95

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

Campaign 99

Campaign B2B B2C Click Through Rate 99

Hubspot

FEBRUARY 8, 2021

For your business to go big, sometimes it helps to think small – especially when it comes to your marketing strategy. For your business, micromarketing means drilling down past the level of niche marketing (targeting a specific segment within the larger market) to target specific individuals or micro ("extremely small") groups.

Territory 97

Territory Campaign Niche Pitch 97

Search Engine Land

FEBRUARY 9, 2023

The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users. Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads. This was the third confirmed update to the algorithm, which launched Jan.

E-commerce 81

E-commerce Electricity Pharmaceutical Engineering 81

Search Engine Land

FEBRUARY 24, 2023

Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising. Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones 2019: The company also was adding local search suggestions in Messages.

Negotiate 124

Negotiate Launch Electricity Networking 124

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. Why is integrating Google Ads with GA4 the first step? How should B2B marketers use GA4? Completed a tutorial.

B2C 113

B2C Sports Referrals Non-Profits 113

Hubspot

MARCH 15, 2019

Now, if you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you. Now, if Dannon’s target market consisted of young kids or older adults, they probably wouldn’t have went this direction. Demographic Segmentation.

Education 78

Education Campaign Price B2B 78

Hubspot

FEBRUARY 8, 2019

When Charlie Jabaley , co-founder of the artist management and marketing firm Street Execs , released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night. Doritos’ Crash the Super Bowl. He had only sold a total of eight t-shirts.

Clients 76

Clients Follow-up Negotiate Referrals 76

Search Engine Land

OCTOBER 19, 2022

Then the email drops: counter to what the agency is seeing, company data shows that the marketing team isn’t hitting goals. Every marketing department I’ve ever worked for or with has changed goals from time to time. ad group or keyword), any advanced offline insights will rely on client resources to build the reporting.

Clients 85

Clients Campaign Strategic planning Construction 85

ConversionXL

JUNE 4, 2019

While it has plenty of lofty, academic associations, it has practical implications for marketers, too. This post walks you through the basics of semiotics, its relevance to marketing, and how to apply it to your brand and messaging—with tons of examples throughout. The role of semiotics in marketing. Who is the target market?

Campaign 125

Campaign Technique Up-sell Represent 125

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

A/B testing 110

A/B testing Tradeshows Finance Cross-sell 110

SaaStr

JULY 2, 2022

All-day of Sep 14th we’ll have the best CROs and CMOs and more, one after another, showing you how to scale faster and better. The Best VCs in All of SaaS. And certainly, you’ll get a sense of what best-of-breed is. #11. But we know one of the best ways to learn is to have fun along the way. Calendly (!),

Meeting 75

Meeting Engineering Represent Closing 75

Hubspot

MARCH 17, 2020

The results Google picked for me based on this search weren't by guessing or magic — most likely, the restaurants used hyperlocal marketing efforts to optimize their businesses for "near me" searches. If your business is struggling locally, or you're looking for a way to boost foot traffic, you may benefit from hyperlocal marketing.

Contact 98

Contact Start-ups Networking Service 98

Heinz Marketing

APRIL 11, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How blockchain technology affects digital advertising and go-to-market standpoints. Super excited. Phyllis: Sure.

Pipeline 105

Pipeline B2B Go To Market Sales 105

Hubspot

AUGUST 12, 2014

When ads are bad, they''re annoying to watch. But, not all ads are bad. But, not all ads are bad. In fact, if you love the ad enough, you may seek out it on YouTube to interact with again (and maybe even send it to your friend because it''s just that awesome). You want people to love your ads, not skip through them.

Gaming 73

Gaming Campaign Technology Technology 73

Hubspot

JANUARY 15, 2015

If marketing were easy, every business would be successful. Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback. The following are some of our favorite marketing campaigns in recent years and why we miss them. 1) CareerBuilder Monkeys Around.

Campaign 77

Campaign Product Customers 77

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Some ad placements might be good for one set of goals, but bad for another.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

Hubspot

JANUARY 31, 2013

Super Bowl XLVII is quickly approaching. Here are some things you're probably hearing a lot about: New Orleans, beer, Beyonce, Doritos in any of their various flavors and formats, and maybe, if you work in marketing, the millions of dollars a few select brands are spending on a Super Bowl commercial.

Gaming 73

Gaming Non-Profits Campaign Angle 73

Hubspot

DECEMBER 14, 2022

At this year's Super Bowl game, audiences were shown a clever 60-second ad from Coinbase, a platform for buying and selling cryptocurrency. This ad came in the form of a QR code that, when scanned, took people to Coinbase's website where they offered free Bitcoin worth $15 to new signups (for a limited time).

E-commerce 85

E-commerce Retail CRM Launch 85

Hubspot

APRIL 1, 2018

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

OCTOBER 11, 2019

T-Mobile 's Super Bowl commercial this year is a prime example -- "What's for Dinner?" The reason T-Mobile's ad was so relatable is because of their market research. The reason phone companies include these specs in their marketing is due to research such as conjoint analysis. Sometimes, commercials really get me.

Manufacturing 72

Manufacturing Price Service Campaign 72

Hubspot

FEBRUARY 5, 2018

The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another, like SNL's recent parody of an ad for the smart home assistant, Amazon Echo. Some highlights include Quidditch jokes during the Super Bowl and the Bieber commentary below.

Sports 77

Sports Gambling Legal Follow-up 77

Hubspot

FEBRUARY 8, 2011

Super Bowl XLV is over. And its 111 million average viewership ranked as the highest rated Super Bowl and TV show of all time. For marketers, it’s all about the TV ads. At $100,000 a second, this is the outbound marketing game that really matters. The Green Bay Packers won. And so what?

Gaming 66

Gaming Networking Growth Follow-up 66

Hubspot

FEBRUARY 8, 2011

Super Bowl XLV is over. And its 111 million average viewership ranked as the highest rated Super Bowl and TV show of all time. For marketers, it’s all about the TV ads. At $100,000 a second, this is the outbound marketing game that really matters. The Green Bay Packers won. And so what?

Gaming 60

Gaming Networking Growth Follow-up 60

Hubspot

FEBRUARY 9, 2014

Here''s a question: How do you become a better inbound marketer? But for those marketers who have a healthy obsession with self-improvement and want to become inbound marketing experts, there''s a lot you can do to fast-track your progress. 20 Browser Bookmarks Every Marketer Should Install [SlideShare]. But guess what?

Niche 66

Niche Education Presentation Product 66

Hubspot

JULY 7, 2017

It's becoming really important for marketers to use. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

B2C 78

B2C B2B Follow-up Start-ups 78

Hubspot

SEPTEMBER 27, 2013

So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. 10 Adorable Marketing Campaigns That''ll Make Your Face Melt. This is seriously one of my favorite ads of all time. A crucial part of any inbound marketing strategy is something that lots of people forget about.

Campaign 76

Campaign Gaming Lead generation Networking 76

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. I immediately strategize about target audiences and selling tactics — especially during commercials for the Super Bowl. My admiration for the commercial led me to Erba , a creative agency offering a full range of marketing and advertising services.

Contract 97

Contract Price Referrals Campaign 97

Engage Selling

FEBRUARY 20, 2013

I’ve been observing sale sand service behaviors while traveling this year and here are some notable hits and misses: Wins: Air Canada rewarding their Super Elite fliers with free drinks even if we are flying coach, a “welcome” back message when boarding and personal concierge at every airport. Grand Stay Appleton WI. Smart move!

Service 48

Service Sales Networking Closing 48

Engage Selling

FEBRUARY 20, 2013

I’ve been observing sale sand service behaviors while traveling this year and here are some notable hits and misses: Wins: Air Canada rewarding their Super Elite fliers with free drinks even if we are flying coach, a “welcome” back message when boarding and personal concierge at every airport. Grand Stay Appleton WI. Smart move!

Service 48

Service Sales Networking Closing 48

Hubspot

JANUARY 30, 2020

That's probably the best part about them:the opportunities are endless. From music to marketing, the type of blog you create should be one catered to your interests. Like this screengrab from ESPN , sports blogs also report on news going on in the industry — these two stories are about the Super Bowl. B2B/Marketing.

Sports 101

Sports Gaming B2B Follow-up 101

Hubspot

JANUARY 6, 2020

But in a world where we have ads literally everywhere, how do you identify and determine what the best ads were? To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. The Truth is Worth It" - The New York Times. border, won a Gold Clio.

Campaign 84

Campaign Gaming Launch Education 84

Hubspot

DECEMBER 11, 2020

One of the best places to highlight your brand's mission, as well as its ethical values, is in your marketing and designs. When creating marketing content like landing pages, web experiences, or other visuals, ethical graphic designers consider a handful of guidelines. Why are ethics in design important? Here are just a few: 1.

UX 101

UX Technique Promote Represent 101

Hubspot

MAY 21, 2014

It’s a bittersweet emotion, and one that has found its way into -- you guessed it -- marketing. Nostalgia Marketing in Action. In the world of marketing, nostalgia can be a powerful tool. Clearly, this is a brand that isn’t afraid of letting its storied past shine through into its modern marketing efforts.

Objectives and Key Results 74

Objectives and Key Results Closing Follow-up Presentation 74

Hubspot

APRIL 9, 2016

Ads that make people share and buy can usually be summed up in one word: emotional. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad. I watch a lot of ads.

Construction 77

Construction Gaming Promote Campaign 77

Hubspot

SEPTEMBER 12, 2019

But, as a marketing blogger, one of the categories I'll be paying attention to this year is "Outstanding Commercial.". While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness.

Sports 75

Sports Drivers/motivators Gambling Promote 75

Hubspot

FEBRUARY 10, 2014

The marketing spoof is one of the best and worst institutions in our industry. Take SNL''s riff on Brad Pitt''s Chanel ad , for example, or this clever spoof spawned by Dove''s emotionally charged "Evolution" campaign. Done poorly, though, marketing spoofs can result in awkward laughter, uncomfortable silence, or even lawsuits.

Sports 78

Sports Gambling Retail Legal 78