Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 106

Government Campaign Follow-up Conversion 106

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Customers 108

Customers Retail Campaign Trust 108

SaaStr

NOVEMBER 15, 2022

So those of us who know Vista Equity Partners (and many of you may not) think of it as one of the largest Private Equity firms buying SaaS companies. So Vista knows exactly what’s going on in SaaS buying now, especially enterprise and mid-market. So am I seeing a broad slowdown across our platform? Perhaps the largest.

Represent 121

Represent Growth Product 121

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. And for marketing teams, it means leveraging data to improve user experiences. HIPAA enters when a certain class of data is at play.

Trust 103

Trust Customers Healthcare Government 103

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. Consumer behavior has always been a constantly shifting target.

Trust 119

Trust Retail Meeting Launch 119

The Advantexe Advisor

NOVEMBER 10, 2023

It is a question that is asked in 100% of the Business Acumen training program s conducted by Advantexe and it never fails to be a provocative conversation in our business simulation debriefings, “Did our investments in social media marketing really work, or is it just the latest fad?”

Conversion 67

Conversion 67

SaaStr

MARCH 2, 2023

Dear SaaStr: When Do You Start to Develop a Brand in SaaS? At that point, you don’t have a world-famous brand or anything. But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. If your product costs $20,000 a year, your mini-brand might kick in around 100 customers.

Niche 95

Niche Prospecting Product Customers 95

Martech

DECEMBER 29, 2023

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. And how much are our Cyber Week marketing tactics helping or hurting us in the long run?

Trust 101

Trust Drivers/motivators Repeat business Campaign 101

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

Martech

NOVEMBER 18, 2021

Conductor has raised $150M in a funding round led by growth equity firm Bregal Sagemount. Some of Conductor’s latest highlights include Content Guidance, providing marketers with on-demand access to AI-driven recommendations for creating winning content. It’s a confirmation of the organization’s people-first mission.

Healthcare 109

Healthcare Finance Retail Growth 109

Hubspot

JULY 28, 2020

The only exception is when I'm shopping from a brand I trust. When it comes to this brand, I know it's gonna be great.". This is known as brand equity. Consumers influence the public perception of businesses, building positive or negative brand equity. How to Measure Brand Equity.

Finance 95

Finance Price Launch Campaign 95

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell. Curiosity Curious marketers want to know everything. What are other brands doing?

Strategize 90

Strategize Growth Campaign Legal 90

Martech

JULY 18, 2022

A diverse marketing organization aids access to diverse markets. Marketing is all about trust. In fact, 46% of customers will pay more for products and services from brands they trust, according to a Salsify survey. This is an introduction to diversity, equity and inclusion (DEI) for marketing organizations.

Education 88

Education Trust Represent Promote 88

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Legal 111

Legal Presentation Technology Technology 111

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. Multi-channel strategy extends brand reach and exposure for athletes. Diversity, equity and inclusion in Denny’s marketing efforts.

Sports 101

Sports Customers Gaming Launch 101

Search Engine Land

OCTOBER 17, 2023

You might not rank above your competitor just by using their brand name. Still, if you’re a challenger taking on bigger brands, it’s a good way to borrow their brand equity. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Angle 121

Angle Strategize Strategic planning Territory 121

Martech

MARCH 29, 2022

Ratings giant Nielsen is to be acquired by a private equity consortium consisting led by Evergreen Coast Capital Corporation and Brookfield Business Partners at a cost of $16 billion. billion over Nielsen’s market cap and 60% premium over the share price before news broke about the negotiations. The new offer is $6.5 Why we care.

Profit margin 92

Profit margin Negotiate Launch Price 92

ConversionXL

JANUARY 18, 2022

One is a Coca-Cola can, and the other is a cheaper, white label cola brand. Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Brand equity.

Trust 94

Trust Follow-up Campaign CRM 94

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 68

Government Campaign Customers Follow-up 68

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Click Through Rate 97

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 97

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Changes to core navigation and browsing paths can impact user behavior and link equity distribution, causing: A shift in PageRank. However, website migrations come with considerable SEO risks.

CTR 115

CTR UX User Experience Engineering 115

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

MARCH 14, 2023

The company will continue to operate under the Momentive name and will retain the SurveyMonkey brand. This might be some of the opportunity STG sees in their acquisition, as they are a private equity firm focused on software and data technology. Dig deeper: 75% of marketers still rely heavily on third-party cookies Get MarTech!

Technology 84

Technology Technology Closing Customers 84

Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. Q: How did you get started in marketing? Q: In marketing? A: I did not focus on marketing.

Transportation 101

Transportation Cross-sell B2C Drivers/motivators 101

Martech

DECEMBER 21, 2022

Marketers are going to be measuring and re-measuring their investments in 2023. The next two goals are increasing brand equity (43%) and improving media efficiency (35%). These goals all explain why the three things marketers plan to focus most on in 2023 are: Cross-platform measurement — 55%. Get MarTech! In your inbox.

Retail 83

Retail Networking B2B Service 83

Martech

APRIL 5, 2022

A diverse marketing organization aids access to diverse markets. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Catalyst ) Diverse companies are 70% more likely to capture a new market audience. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gaming 116

Gaming Promote Trust Represent 116

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

Salesforce

DECEMBER 1, 2022

Hear Blazing Trails, Marketing Trends, IT Visionaries, and more. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders. Find new business opportunities in all your brands. I hope you find something that speaks to you and carries you into 2023 feeling inspired. Trending Articles.

E-commerce 96

E-commerce Cross-sell Drivers/motivators Technology 96

ConversionXL

JANUARY 18, 2022

Brands do that. More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.

Campaign 128

Campaign Trust Hospitality Growth 128

Martech

AUGUST 11, 2022

B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. Read next: What are diversity, equity and inclusion, and why do marketers need them? Furthermore, the bigger the purchase, the more buyers who respond strongly to brand purpose.

B2B 101

B2B Price Sales 101

Lead Fuze

JANUARY 9, 2024

It’s like running a marathon with an eye on both your current pace and the finish line—except this race includes economic development, social equity, and environmental protection. Social Equity in Sustainable Practices When we talk about sustainable development, it’s not just a fancy term for going green. In essence?

Non-Profits 52

Non-Profits Education Promote Growth 52

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.

Gaming 103

Gaming Healthcare Consult Drivers/motivators 103

Heinz Marketing

APRIL 21, 2022

When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure, where do they start? Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely.

Strategize 104

Strategize Networking Growth B2B 104

TrackStreet

APRIL 26, 2024

While this may be a good thing for consumers, it is detrimental to most of the brands involved, especially for those who lack the budget or uncompromising strategies to adapt to these dynamic market changes. Customer perceptions of value may shift, and loyalty can become more elusive in a market driven by constant price fluctuations.

Price 52

Price Profit margin Strategic partnership Retail 52

Martech

NOVEMBER 1, 2021

In fact, brands could be failing to meet compliance regulations altogether. How brands can create omnichannel customer experiences. 3 ways marketing and sales teams can generate buyer interest. Adopting data compliant platforms that go beyond consent management should be one of marketers’ top priorities.

Government 105

Government Trust Presentation Clients 105

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

GTM 72

GTM Launch B2B Growth 72