Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Consider making a central repository of copy ideas, even if it’s just a shared spreadsheet you can all edit.

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Campaign Strategize Follow-up Consult 100

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.

Objectives and Key Results 124

Objectives and Key Results A/B testing Strategize Angle 124

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

E-commerce 128

E-commerce Cross-sell Drivers/motivators Prospecting 128

Sales Gravy

JANUARY 8, 2024

Kristin Andre begins by unraveling the essence of sales - understanding your target market. This mantra goes beyond the surface, urging sales professionals to dive deep into the psyche of their target market. By identifying niche markets and tailoring your approach to each segment, sales professionals can enhance their effectiveness.

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Prospecting Niche Relationship building Clients 75

Search Engine Land

MARCH 13, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Real Estate 104

Real Estate Click Through Rate CTR Angle 104

Martech

JANUARY 5, 2024

It forces us to think about the potential in terms of actual processes right across the marketing function. Digital content should be viewed as the connection between people, process and technology. DAM is being transformed as a fundamental process within creative and marketing operations. For example, is your DAM ready for AI?

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Government Technology Technology Trust 106

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 106

B2B Cross-sell Hospitality GTM 106

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. A place where every piece of marketing copy strikes gold in attracting readership and fostering brand loyalty. you might wonder.

Technology 52

Technology Technology Strategize Campaign 52

Search Engine Land

SEPTEMBER 27, 2023

It’s about crafting compelling, optimized, relevant content that resonates with your audience, aligns with your search strategies, and serves your business goals. Because of this, sending the correct signals to Google within your content remains of the highest importance.

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Highspot

JANUARY 28, 2024

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

Government 52

Government Legal Objectives and Key Results Strategic partnership 52

Sales Pop!

DECEMBER 10, 2023

In the ever-evolving digital landscape, content marketing has emerged as a powerful tool for businesses to connect with their target audience. However, effective content marketing requires a strategic approach and a deep understanding of your audience. Build brand awareness, and drive growth.

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Strategize Promote Clients Growth 64

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It won’t just appear, it’s not clean and simple like other marketing channels. This year marks the 20th anniversary of Facebook.

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B2B Strategize Networking Promote 78

Search Engine Land

JUNE 16, 2023

Follow the tips below to create and execute a symmetrical buyer journey-based content strategy. What makes a winning content strategy? Up to 80% of successful content marketers say they have a documented content strategy. How Realistic they are depends on your target result (i.e.,

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Objectives and Key Results B2C Price Launch 95

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

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Technology Technology Conversion Price 140

Search Engine Land

FEBRUARY 27, 2024

Preventing your content from being crawled by GPTBot might limit your brand’s reach to a smaller set of internet users in the future. Not to mention, the content GPTBot is trying to access is public, non-sensitive content. Get the daily newsletter search marketers rely on. By now, all websites should be very secure.

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Martech

MARCH 1, 2024

He added: “The data learnings that we’re getting for the surfaced opportunities, these are really opportunities for us to work with marketers, especially when we see newly trending search queries. However, the data is also distributed to colleagues in marketing and analytics helping with decisions about campaigns and broader initiatives. “We

Customers 92

Customers Retail Campaign Product 92

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Government Strategize Start-ups Engineering 124

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. A person who looks it up is in the market to spend money.

B2B 110

B2B Gaming Niche Appointment 110

Search Engine Land

NOVEMBER 21, 2023

Enhanced content visibility through SEO best practices Merging SEO insights with PR strategies transforms traditional content into search-friendly, user-friendly assets. Aligning PR content with your SEO strategy enables you to craft compelling narratives, leading to effective digital storytelling and favorable search rankings.

Objectives and Key Results 117

Objectives and Key Results Strategize Non-Profits User Experience 117

Heinz Marketing

JULY 21, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Content is king,” as said by tech royalty himself, Bill Gates. To us modern marketers, no statement is more true. Consider your content as your customer magnet. Consider your content as your customer magnet. What is a content audit?

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Campaign Launch Consult Process 105

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. million hours of streamed content each day. Every marketer must incorporate this channel into their strategy.

Construction 93

Construction Entertainment Start-ups Follow-up 93

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

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Strategic partnership Tradeshows B2B Strategize 103

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Digital Marketing Knowledge.

Lead generation 100

Lead generation A/B testing Government Customer Relationship Management 100

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

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Electrical Engineering Healthcare Electricity Technology 99

Search Engine Land

NOVEMBER 20, 2023

Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. But with much AI-powered content, why are collaborative articles so successful? Are you looking for some examples of how companies are using AI for SEO successfully?

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A/B testing Click Through Rate Real Estate Niche 127

Search Engine Land

OCTOBER 19, 2023

The dramatic change in how information is considered and surfaced threatens how the search channel (both paid and organic) performs and all businesses that monetize their content. LLMs have allowed us to extrapolate content in response to queries based on data from search results. Get the daily newsletter search marketers rely on.

CTR 144

CTR Follow-up Engineering Presentation 144

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Get the daily newsletter digital marketers rely on.

Objectives and Key Results 91

Objectives and Key Results B2B Sales Technology 91

Search Engine Land

MARCH 6, 2023

So you’re ready to document your content strategy. What you should include in your content strategy document to guide your content marketing toward success. What is a content strategy document, and why do you need one? Creating content. Publishing content. Distributing and promoting content.

Strategize 94

Strategize Promote Government Process 94

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. Mining your clients for pain-points, success, and topic ideas. It involves putting in the work.

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Hubspot

DECEMBER 2, 2019

What if I, as a marketer at Atlassian , could delight my audience the same way? Let's say we know we need content for each phase, so we decide to make three pieces for awareness, two pieces for consideration, and one piece for decision. Ultimately, times have changed, and marketers are no longer in charge. or impede me?

Objectives and Key Results 100

Objectives and Key Results Strategize Cross-sell Click Through Rate 100

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. Get the daily newsletter digital marketers rely on. Training is essential.

E-commerce 101

E-commerce Legal Consult Price 101

Lead Fuze

AUGUST 29, 2023

Whether you’re a startup founder, an established business owner, or a digital marketing professional, understanding how to use content marketing to generate leads is crucial for your success. Reports indicate that companies using content marketing see conversion rates six times higher than those who don’t.

Lead generation 97

Lead generation Strategize Promote Trust 97

ClickFunnels

SEPTEMBER 17, 2021

Table of Contents: What Is Sales Funnel Analytics? If you are struggling to make sales no matter what you do, it might be that your business idea simply isn’t viable. You’re not going to win by wasting time, energy, and money on an idea that doesn’t resonate with your ideal customers! Marketing emails? Sounds interesting?

A/B testing 235

A/B testing Conversion Sales Price 235

Highspot

SEPTEMBER 7, 2023

In this blog post, we delve into sales content analytics, exploring its impact on modern sales techniques. Here, you will navigate the intricacies, benefits, and strategies surrounding sales content analytics, and discover how you can leverage this to streamline sales content creation and stay ahead in today’s competitive marketplace.

Pitch 59

Pitch Sales CTR Click Through Rate 59

ClickFunnels

JANUARY 30, 2022

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. Today we are going to discuss four proven marketing strategies that will help you do exactly that…. 2 Content Marketing. Content and links. Content and links. Content and links. 1 Cold Email.

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Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

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Niche Intrinsic Campaign B2B 135

Search Engine Land

SEPTEMBER 6, 2023

These are good skills, but the best link building methods are based on the marketing of content. Modern link building uses expert content to engage with content creators around a topic, showing experience and expertise. This is the marketing of content, which is a different skill than traditional link building.

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