Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. Video campaigns. Discovery campaigns.

Non-Profits 116

Non-Profits Campaign Strategize Growth 116

Salesforce

FEBRUARY 14, 2022

Next, check out demo videos to see innovations in action. Our demo video playlists, found on the Spring ’22 release marketing website , showcase how you can utilize some of our top new features and updates. Watching demo videos provides an easy way to see new innovations in action.

Product 98

Product Customers 98

Search Engine Land

NOVEMBER 3, 2022

Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. What do TikTok users think about efforts to market to them on the platform? What actions do TikTok users take after watching brand videos, and how does that map to the consumer marketing funnel?

Entertainment 95

Entertainment Launch Networking Engineering 95

ConversionXL

APRIL 14, 2021

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. Why video prospecting? So, why are we focusing specifically on video? Don’t skip ahead.

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Quota 80

Quota Meeting Pitch Sales 80

Heinz Marketing

MARCH 29, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. Why Incorporate Video? With such a large volume of emails to do something about, most people feel overwhelmed and delete, delete, delete the ones they can live without—these are most likely your marketing emails. How to Incorporate Video.

B2B 107

B2B Follow-up Up-sell Sales 107

Salesforce

MAY 9, 2022

To maximize your Salesforce ROI (return on investment), check out the release marketing site and Trailhead to make the most of your Salesforce products. To maximize your Salesforce ROI (return on investment), check out the release marketing site and Trailhead to make the most of your Salesforce products. Excited for the release yet?

Manufacturing 97

Manufacturing Healthcare CRM Retail 97

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 123

Conversion Gaming Objectives and Key Results Referrals 123

Sales Hacker

JUNE 1, 2022

Sales professionals have been selling over the phone and video for years. Know your prospect’s current tech stack and create a customized video to explain how your proposed solution will add value or increase effectiveness of their tools. Video introductions. Sync with your marketing team — they’ll hook you up.

Pitch 95

Pitch Contract Trust Follow-up 95

Salesforce

JULY 14, 2022

I admit I’m a little biased, but I think the product demo is the most important part of a marketing strategy. I’ve been doing product demos at Salesforce for a long time, and I’ve learned there’s nuance to delivering great presentations. Often, presenters are tempted to just reuse marketing positioning language.

Product 98

Product Presentation Launch Start-ups 98

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Niche 100

Niche Entertainment Education Promote 100

Search Engine Land

JANUARY 30, 2024

For example, you can add a “Demo” button to the top of the blog post with a strong call to action or provide a demo video above the fold. Dig deeper: Improving or removing content for SEO: How to do it the right way Get the daily newsletter search marketers rely on. Include photos, videos and names for each testimonial.

A/B testing 115

A/B testing UX Intrinsic Trust 115

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B 52

B2B B2C Entertainment Education 52

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media.

Product 100

Product Service Up-sell Trust 100

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. I have loads of videos, playlists and other data that could train it how to be a much better spin instructor than I can ever be. And why not? has launched.

Entertainment 136

Entertainment Education Launch Presentation 136

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 113

B2B Cross-sell Hospitality GTM 113

Search Engine Land

JUNE 27, 2023

While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. Google’s new ad type announcements at Google Marketing Live (i.e., Chopping an existing video to test shorter lengths.

A/B testing 94

A/B testing CTR Campaign User Experience 94

Salesforce

JANUARY 3, 2024

Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read What are the do’s and don’ts of sales pitches? Watch the demo

Pitch 109

Pitch Sales Prospecting Clients 109

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Complete a tutorial.

Gaming 113

Gaming Conversion Objectives and Key Results Referrals 113

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Pipeline 121

Pipeline B2B Niche Technology 121

Salesforce

DECEMBER 14, 2023

It’s been a wonderful experience for our community to come together and learn about the latest marketing innovations, with a particular focus on what’s next in first-party advertising. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

SQL 72

SQL Cross-sell Campaign Trust 72

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. For example, a website designed to sell online services needs to include: pages detailing the services available, CTAs, photos, and videos.

Service 87

Service Sell E-commerce A/B testing 87

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Gaming 116

Gaming X-functional B2C Customers 116

Martech

MARCH 3, 2022

While all of this is going on, sales enablement platforms also track buyers’ and sellers’ interactions with content, giving marketers and sellers insights into what’s working and what’s not. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Contract 89

Contract Consult Quota Sales 89

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. In your inbox.

Objectives and Key Results 96

Objectives and Key Results Cross-sell Campaign Strategize 96

Search Engine Land

MAY 2, 2023

Leaning into video. Whether it’s video (more on that in a bit), enhanced static-image creation from Canva, or motion graphics like Storyblock or Dribbble, marketers have plenty of tools to help bring their creative to life. Get the daily newsletter search marketers rely on. Video is only getting bigger.

B2B 90

B2B Strategic planning Campaign Strategize 90

SaaStr

MAY 9, 2023

Marketers must listen in on sales calls, too, because it can reveal whether the brand message really resonates with the customer or if it addresses their interests and pain points. #2 While marketing might focus on both the end and the means as a part of a strategy, a seller needs to emphasize how to solve a customer pain point.

Objectives and Key Results 106

Objectives and Key Results Sales Up-sell B2B 106

Sales Hacker

MAY 31, 2021

They enjoy interacting with people they trust and who seem authentic, and there is no better way to convey that than with video. This post isn’t just a list of personalized video tips —it’s a strategy for using video throughout the sales process. 10 videos to carry you to close. Cold video outreach.

Quota 82

Quota Closing Legal Contract 82

Salesforce

JUNE 21, 2022

The basics of event marketing. Event marketing caters to the attendee. During that event, we amplify things that matter most to that audience, such as hands-on activations, hackathons, and deeper-level demos. But it’s way more powerful when a customer shares their experiences during keynotes, sessions, demos, and activations.

Launch 98

Launch Drivers/motivators Networking Start-ups 98

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs? The misapplication of international data could impact the ROI of your search marketing efforts. What do the tools do?

Objectives and Key Results 109

Objectives and Key Results Engineering User Experience CRM 109

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. Chat was a common component across video meeting platforms.

Meeting 109

Meeting Start-ups Presentation Launch 109

Search Engine Land

APRIL 4, 2023

Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. Let’s jump into the specific mistakes I see and how marketers should recalibrate their thinking. Too often, many marketers echo what they’re doing on desktop.

B2B 98

B2B UX CRM Promote 98

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

B2B 118

B2B Represent Campaign Strategize 118

Search Engine Land

MAY 23, 2023

The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. Here’s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement. In the demo, all ads were located outside of the conversational chat.

Campaign 99

Campaign Engineering Follow-up Conversion 99

Search Engine Land

AUGUST 31, 2023

For instance, if you offer both free trial signups and demo registrations, you can create separate columns for each. Get the daily newsletter search marketers rely on. Placement exclusion lists operate similarly but for display and video campaigns. SUBSCRIBE See terms.

Campaign 136

Campaign Conversion Launch Start-ups 136

Sales Hacker

MARCH 16, 2020

These same advancements have also added two new channels into the mix: video and texting. Video is effective because it puts a face to the name. According to Vidyard, video communications have 3 times the number of responses. For example: A Social Media Manager requests a demo of your social listening tool. How are you?

Follow-up 110

Follow-up B2C Cold Call SQL 110

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. .

Product 108

Product Drivers/motivators B2C Growth 108