Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Entertainment 139

Entertainment Sports Niche Retail 139

Martech

MARCH 13, 2024

This then justifies their lack of adoption. Because of lingering doubts, I believe in identifying those exploring AI’s capabilities, celebrating their accomplishments and inspiring others to follow suit by incentivizing early adopters. Goals and challenges As we look ahead, we are focused on adoption and experimentation.

Drivers/motivators 112

Drivers/motivators Technology Technology Launch 112

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Worst of all, do these silos create roadblocks in getting your campaigns to market? Worst of all, do these silos create roadblocks in getting your campaigns to market? Survey team for needs gaps.

Campaign 113

Campaign Represent Education Clients 113

Adaptive Business Services

APRIL 10, 2024

While I was rarely an early adopter, I had sold various products that featured cutting edge technologies and I was always quite successful at doing so. I was a fairly early adopter of CRM (late 80’s) but have since avoided most sales enablement tools. He rejected technology which, in his case, meant no computers.

CRM 71

CRM Sales Technology Technology 71

Salesforce

SEPTEMBER 25, 2023

What you need to do now Learn from, and adopt when appropriate, best practices from AI high performers. Each business function “spoke” (marketing, sales, service, etc.) has an AI product owner and change agent who works with the tech competency center “hub” to find new uses for AI, deliver the technology, and ensure employee adoption.

Electricity 133

Electricity Appointment Sports CRM 133

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. Increasing marketing campaign effectiveness (69%).

Technology 119

Technology Technology Campaign Closing 119

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. Those cookies are retiring in 2024.

B2B 127

B2B Government Technology Technology 127

Martech

JUNE 6, 2023

This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. Dig deeper: What marketers need to know about the metaverse, Web 3.0 Consumer and B2B adoption. AR and VR in marketing.

Price 131

Price Start-ups B2B Meeting 131

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! Company Adoption of ChatGPT: Adoption varies across industries and companies.

B2B 116

B2B Strategize Clients Consult 116

Martech

FEBRUARY 1, 2024

Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it. Dig deeper: Email marketing strategy: A marketer’s guide Why aren’t they used more? In your inbox. Business email address Subscribe Processing.

Promote 108

Promote Start-ups Campaign Clients 108

Heinz Marketing

FEBRUARY 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Do You Really Need to Be an Early Adopter? By Juliane Waack When we talk about digitalization, we often celebrate early adopters and urge other companies to follow suit.

B2B 98

B2B Sell Prospecting Lead generation 98

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 105

Niche Territory Education Referrals 105

Search Engine Land

SEPTEMBER 14, 2023

AI adoption could help alleviate this workload, simplifying and speeding up the process of listing new products, while also potentially improving product listing content. Early feedback collected over the last few months shows that most sellers are using the content generated by the AI model for their listings without editing it at all.

Product 139

Product Engineering Technology Technology 139

SaaStr

JANUARY 28, 2024

Dear SaaStr: Is There Any “Con” In Giving Our Sales Tool For Free to Early-Stage Startups? But for most of us without a truly viral app, my #1 bit of advice is: don’t confuse Free with a marketing strategy. Marketing may see it as a distraction. If that was the magic solution, you would have already adopted it.

Trust 89

Trust Product Sales Customers 89

Partners in Excellence

FEBRUARY 13, 2024

What are they teaching us about their markets and the changes they and their peers face in the markets? For example, if they are innovators, early adopters, or market leaders, others in their markets pay attention to them–and the solutions/vendors they they work with?

Customers 121

Customers Referrals Clients Strategize 121

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. The problem that some experts see is that it requires large-scale adoption within the ad ecosystem for the results of the testing to be reliable.

Objectives and Key Results 108

Objectives and Key Results Campaign Entertainment Legal 108

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. What features matter most for your marketing stack?

Drivers/motivators 125

Drivers/motivators Technology Technology Campaign 125

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. The growth teams at consumer tech companies such as LinkedIn, Pinterest, and Lyft use the product rather than people to drive users through an adoption funnel. Free user acquisition.

GTM 99

GTM Price Quota Growth 99

SaaStr

JUNE 30, 2023

But how do you find that opportunity when there’s a lot of pressure from venture and the market? They were building for a market that didn’t exist so they could sell to job titles that also didn’t exist. Those companies will have a headstart on the competition when the market arrives. Blaze was founded in 2011.

Objectives and Key Results 81

Objectives and Key Results Finance Gaming Growth 81

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Early-bird tickets expire next week. Austin’s F1 track.

GTM 93

GTM Growth Cross-sell Referrals 93

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

Objectives and Key Results 105

Objectives and Key Results Lead generation Campaign Sales 105

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. But finding product-market fit is harder than it sounds. Adoption: Are people able to figure out how to use the product?

Conversion 88

Conversion Product Sales Price 88

SaaStr

APRIL 3, 2024

Jennifer emphasized the importance of having the right motives and values as a leader, such as growing people, expanding markets, and building value for others, to sustain long-term success. Most of PagerDuty’s customers are Enterprises, and they’re in varying places on the continuum in their journey of adopting GenAI.

Healthcare 96

Healthcare Trust Drivers/motivators Start-ups 96

Martech

FEBRUARY 23, 2022

Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Marketers are always looking for new ways to connect with consumers meaningfully and deeply. Here’s a look at where marketing opportunities exist now, or in the near future. Metaverses and other virtual experiences.

Real Estate 139

Real Estate Retail Gaming Trust 139

Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? Get MarTech!

Technology 145

Technology Technology Engineering Presentation 145

Salesforce

APRIL 3, 2024

It was a true partnership that created shared trust and helped improve app adoption.” Here’s what the Fordham Student Success Hub app looks like today: Seamless navigation contributes to high app adoption of the Fordham Student Success Hub. Bringing in users early and often is essential.

Appointment 104

Appointment UX User Experience Education 104

Martech

APRIL 24, 2023

Almost 25 years ago, my wife and I were in the market for a new car. Often, customers are either won or lost not at the point of renewal but during the journey’s delivery and adoption phases, which are critical for improving retention. If done too early in the journey, it can reinforce a bad experience.

B2B 100

B2B Customers Cross-sell Clients 100

Sales Hacker

DECEMBER 21, 2023

Several leading indicators contributed here, including product maturity, a better understanding of our customers and competition, and better coordination across sales and marketing. Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams.

Engineering 97

Engineering Objectives and Key Results Drivers/motivators Teamwork 97

Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement. Another is marketing analytics firm ChannelMix.

Advertising/ Marketing 115

Advertising/ Marketing Click Through Rate Cross-sell Government 115

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Go To Market 95

Go To Market GTM Cross-sell Growth 95

SaaStr

DECEMBER 28, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We invest across all stages — seed, early venture, and growth, with a primary focus on early-stage. Be careful not to over-rotate based on short-term market dynamics.

Non-Profits 85

Non-Profits Intrinsic Healthcare Education 85

Sales Pop!

FEBRUARY 29, 2024

By adopting a security-first approach from the outset, you’re not just building software; you’re fortifying a digital fortress. Instead, by embedding security considerations and controls early and throughout, you’re significantly reducing the risk of security flaws and enhancing the resilience of your software.

SQL 52

SQL Legal Trust Technology 52

Martech

JULY 6, 2023

Target’s weeklong deals are exclusive to Target Circle members, while Walmart will provide early access to Walmart+ members before opening up deals to the public. The more retailers bolster their promotional marketing during this timeframe, the more the consumer will be trained to pull forward their winter holiday shopping.”

Retail 103

Retail Promote Price Gaming 103

Salesforce

FEBRUARY 26, 2024

The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. Many companies are jumping in as early adopters. Generative AI can flag recent news from the company indicating, for example, that it plans to invest in new markets or expand its product portfolio.

Retail 89

Retail CRM Contract Gaming 89

Search Engine Land

FEBRUARY 27, 2023

Early adopters who have used this feature for headlines and descriptions have seen an average increase of 2% in conversions, with a similar cost per conversion, for ad groups that use responsive search ads. Early adopters. Now, the open beta for automatically generated assets is available to all advertisers in English.

Launch 97

Launch Customers Retail Campaign 97

Highspot

MARCH 13, 2024

AI can enhance every customer interaction and leverage predictive analytics to spot trends early. With more than half of businesses ramping up generative AI investments since public adoption surged in early 2023, AI is becoming a core element of sales operations. What is Artificial Intelligence? Why Do You Need AI in Sales?

Cross-sell 52

Cross-sell Sales Pipeline Follow-up 52

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? A: We’re still in the experimentation phase. A: Literacy.

Technology 86

Technology Technology Trust Start-ups 86