marketing examples-brand-style-guides 
Martech
SEPTEMBER 28, 2023
( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.
ClickFunnels
NOVEMBER 18, 2021
79% agree that interactive content enhances retention of brand messaging. 93% of marketers agreed that interactive content is effective in educating its buyers. One that will appeal to your target market, compel them to take action, and drive them seamlessly toward becoming a customer. For example…. How do you do it?
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Search Engine Land
OCTOBER 3, 2023
Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Informing SEO (and general marketing) activities for maximum impact.
Search Engine Land
DECEMBER 5, 2023
This is because not all users will be familiar with your brand. Google needs additional information to help decide if you’re a strong “challenger” brand choice to serve. Otherwise, the SERPs would just be major household brands and pay-to-play listing websites. The example I’ve used in my mock-up is “gifts for men.”
ConversionXL
JUNE 16, 2022
Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining.
Hubspot
APRIL 27, 2021
Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. These conventions are specified in our writing style guide.
Search Engine Land
MARCH 21, 2024
The end product is clear answers on the client’s audience, marketplace, competitors, marketing strategy and history, unique differentiators and success metrics. Clarify the roles of your team members, and who will implement technical fixes, make design changes or write content, for example. What do you define as project success?
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