3 reasons why digital video and CTV are booming in 2024
Martech
MAY 16, 2024
Here are the top 5 ways they decide: Recommendations from family and friends (44%) Homepage of streaming app (40%) TV home screen (39%) Social media ads (25%) TV commercials (23%) The smart TV hub or the streaming service homepage is a place where CTV viewers spend a lot of time. And they’re growing. That’s up 20% from 2023.
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