Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

B2B 128

B2B Campaign CRM Drivers/motivators 128

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Producing content variations like text, images and video. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2.

Government 115

Government Objectives and Key Results Campaign Legal 115

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. More organic traffic and better engagement.

Pitch 127

Pitch Niche Engineering Promote 127

Hubspot

DECEMBER 18, 2020

Some argue that in the world of marketing, ebooks are dead. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. What is the best ebook format for content consumption? Download Free Ebook Templates.

Lead generation 101

Lead generation Presentation Price Contact 101

Salesforce

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Download the guide What is an email workflow in marketing? Another way to define an email marketing workflow ? According to recent research , marketing automation sparks a 14.5%

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. The only enterprises making money are conference organizers and content publishers.” EKOM also uses traffic analytics to create recommendations.

Technology 96

Technology Technology Engineering Conversion 96

Sales Hacker

FEBRUARY 21, 2024

Today, we’re excited to launch our creation: Warm Intro Navigator (“WIN” for short). WIN is a free, working product. It’s deceptively simple: Step 1: enter your company Step 2: get a shareable portal containing your (1) blurb (2) content (3) target accounts and (4) buyer personas. A “referral playbook”?

GTM 78

GTM Referrals Networking Represent 78

Salesforce

FEBRUARY 2, 2024

Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template? Engage buyers everywhere What is a sales email template? A sales email template is a pre-written message, sent via email, that can be quickly and easily customized for different audiences.

Pipeline 105

Pipeline Sales CRM Quota 105

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact. Affiliate marketing. Co-created content. Treat them as partners.

Niche 134

Niche Negotiate Legal Contract 134

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Objectives and Key Results 138

Objectives and Key Results Campaign Launch Follow-up 138

Search Engine Land

NOVEMBER 16, 2023

SEO reports are integral to agency work, report creation being one of the primary challenges associated with it. By using SEO report templates , setting up a dashboard in Looker Studio (or other similar platforms), or even granting your clients access to SEO software data points, you can save loads of time. And that’s it.

Clients 106

Clients Engineering Growth Launch 106

Search Engine Land

SEPTEMBER 1, 2023

Technically speaking, results are possible within days if you get content live and indexed quickly. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. So that means content go-live and regular technical SEO updates happening efficiently is an absolute must.

CTR 134

CTR X-functional Profit margin Contract 134

Capterra Sales & Marketing Software

MAY 10, 2021

The post 8 Best Free Digital Signage Software Tools appeared first on Capterra. They let you broadcast business ads and informational content (news, discounts, product demos, etc.) Below are the eight best free digital signage software options. This article looks at eight highly rated free digital signage software options.

Contract 100

Contract Hospitality Healthcare Presentation 100

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. We can leverage generative AI tools to level up the content creation process. Summarize any content with the Summarize Chrome extension.

Objectives and Key Results 91

Objectives and Key Results Price Follow-up Start-ups 91

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. The choices for how to spend your time or dollars fall into two buckets: Site improvements, such as new content, on-page optimizations, and fixing technical SEO errors.

CTR 121

CTR A/B testing Click Through Rate Education 121

Salesforce

AUGUST 2, 2023

Large language models (LLMs) — which allow generative AI to create new content from the data you already have. With this lesson on Trailhead, Salesforce’s free learning platform, discover how you can remove biases from your data and develop AI in your company responsibly. What powers generative AI?

Customers 98

Customers Pharmaceutical Trust Government 98

Salesforce

JUNE 15, 2023

Let’s break it down: Generative AI refers to a group of AI models that are programmed to generate new content, such as text, images, videos, music, and even code. Increasingly, organizations, teams, and individuals are turning to generative AI tools to create new content, write code, design images, and more.

UX 52

UX User Experience Networking Clients 52

Search Engine Land

JANUARY 4, 2023

” “No one can create content as well as me.” ” “Content marketing / SEO doesn’t work in our niche.” Here’s why you’re your own worst enemy when it comes to scaling content creation and SEO, and how to solve it so you get back on track ASAP. Show of hands.

Assembly Line 102

Assembly Line Angle Start-ups Follow-up 102

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

The post 9 Best Free and Open Source Survey Software Solutions appeared first on Capterra. You don’t even have to pay for some of the top survey software options on the market to do this. This article looks at nine highly rated free and open source survey software options. Jump to: Alchemer. Google Forms. LimeSurvey.

X-functional 116

X-functional CRM Networking Price 116

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Business Proposal Templates In need of some inspiration before you begin writing?

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. A place where every piece of marketing copy strikes gold in attracting readership and fostering brand loyalty. you might wonder.

Technology 52

Technology Technology Strategize Campaign 52

ConversionXL

JANUARY 14, 2020

Even with a team of writers, you couldn’t create enough high-quality content to yield big results. Instead, you have to identify scalable solutions that drive organic traffic—new information types or page templates. SEO growth works differently for sites that scale with content (e.g., In other words, new features!

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Engineering 159

Hubspot

FEBRUARY 19, 2018

Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. Seriously -- don't give up just yet.

Campaign 101

Campaign Presentation Represent Promote 101

Hubspot

MAY 30, 2023

Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Table of Contents Generative AI in Sales Today A Look at the Numbers: Sales Attitudes Toward AI Will generative AI take sales jobs? Generative AI has two sides: input and output. Research (16%).

Sell 76

Sell CRM Sales Price 76

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Lead Fuze

SEPTEMBER 30, 2023

Have you ever wondered how artificial intelligence could be your secret weapon in the competitive world of affiliate marketing? With countless pieces to manage, from creating engaging content to understanding complex data analytics, it’s easy for marketers to get overwhelmed. Can I use AI for affiliate marketing?

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Hubspot

JANUARY 20, 2020

At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old as time for those in online marketing.

A/B testing 100

A/B testing CRM Contact Start-ups 100

Hubspot

APRIL 12, 2019

Read on to find the best-fit blogging platform for your content creation team and start knocking some blog posts out of the park. Contently. When drafting your blog posts, you can use their composer to craft content from scratch or with one of their pre-made blog post blueprints. Best Blogging Platforms. Squarespace.

Legal 101

Legal Promote Referrals Campaign 101

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). Marketing teams have been able to connect, but sales teams haven't. Email Marketing. Buyer Interest.

Construction 101

Construction Territory Manufacturing Entertainment 101

Hubspot

DECEMBER 27, 2018

Infographics aren't just alive and well -- they remain a staple in many business's content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.

Commission 101

Commission Follow-up Start-ups Represent 101

Capterra Sales & Marketing Software

MAY 10, 2021

The post 8 Best Free Digital Signage Software Tools appeared first on Capterra. They let you broadcast business ads and informational content (news, discounts, product demos, etc.) Below are the eight best free digital signage software options. This article looks at eight highly rated free digital signage software options.

Contract 52

Contract Hospitality Healthcare Presentation 52

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Sports 112

Sports Non-Profits Campaign Launch 112

Sales Hacker

SEPTEMBER 24, 2022

You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. and other traits so you can tailor your marketing messages for each customer group. These marketing tactics aren’t mutually exclusive. Purchase behavior.

Objectives and Key Results 119

Objectives and Key Results Cold Call Sales Follow-up 119

Martech

MARCH 16, 2022

As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature. Or, will dedicated chat software tools like Drift continue to win as a result of their extreme focus on delivering the best chat experience to the market? Processing.Please wait.

Campaign 114

Campaign Consult Conversion Gaming 114

PandaDoc

MARCH 22, 2024

The global virtual data room market size reached $2.2 They incorporate a user-friendly drag-and-drop tool , allowing seamless movement of files, making due diligence navigation hassle-free. It simplifies and accelerates the contract creation process with easily customizable templates. billion by 2028.

Process 52

Process Legal Contract Teamwork 52