Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. How Gen Z Searches the Web.

Niche 101

Niche Engineering User Experience Technique 101

Hubspot

MAY 31, 2017

This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Instagram and Snapchat continue to innovate -- and copy each other -- to win when it comes to user base and engagement. Snapchat News.

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Launch Gaming Growth Start-ups 73

Hubspot

NOVEMBER 26, 2019

Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it. If you feel like the app TikTok came out of nowhere, you're not wrong.

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Entertainment Launch Pitch Follow-up 101

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. This week, we're coming to you live from South by Southwest (SXSW), a festival of interactive events where we're positively drowning in a sea of bots, music, and some of the best tacos around.

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Hubspot

FEBRUARY 23, 2017

From Six Degrees to Snapchat: A Brief History of Social Media. Some of the latest social networks on the scene include Meerkat, Periscope, Instagram, and Snapchat -- platforms based on sharing authentic, ephemeral, visual content that requires as few words as possible. You know, like Friendster, Open Diary, and Orkut?

Networking 101

Networking Launch Follow-up Growth 101

Search Engine Land

JULY 13, 2023

Jack Appleby via Twitter Get the daily newsletter search marketers rely on. The first screen will show you a combination of what’s trending and content they deem relevant for you based on your history and engagement. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Or the hashtags.

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Niche Real Estate Engineering Follow-up 94

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

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Technology Technology Campaign Service 92

Hubspot

DECEMBER 6, 2018

And while it might take time for that introduction to manifest in the form of VR becoming a mainstream technology -- more on that later -- the journey of AR to VR and beyond reflects much of what has happened throughout the course of technology's history. As 2018 draws to a close, here is the state of VR. The Vocabulary.

Entertainment 74

Entertainment Technology Technology Gaming 74

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. As soon as Snapchat Stories caught on, Facebook copied it. Or email marketing tools. Markets are getting only more saturated. Market saturation. Market saturation.

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A/B testing X-functional Price Gaming 162

Hubspot

OCTOBER 8, 2015

Census Bureau estimates that they are the largest demographic group in history. Millennials are the most educated group in history and aren’t easy to please. The step forward here is simple: interview audiences in your target market to understand what they enjoy reading and why. 1) Appeal to their Pickiness.

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UX Education Trust Networking 72

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Why Instagram Launched Reels.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

JANUARY 23, 2017

Now, it’s up to content marketers to crack the code for making compelling videos that their audience will click and share, even without sound. Social media platforms have constraints that force marketers to get creative in order to attract attention. What does all of this mean for marketers? Sound familiar? 1) Tasty on BuzzFeed.

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Angle Start-ups Strategize B2B 77

Hubspot

JANUARY 22, 2016

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things.

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Engineering Follow-up Gaming Promote 57

SaaStr

AUGUST 6, 2019

Join Tradeshift founder and CEO as he shows founders how to take control of their destiny. Tradeshift has grown to 650+ people with offices in 12 countries from its start as a mere vision in 2005. Want to see more content like this? Join us at SaaStr Annual 2020. Christian Lanng | Founder and CEO @ Tradeshift. FULL TRANSCRIPT BELOW. Absolutely.

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Networking Cross-sell Up-sell Growth 60

Hubspot

APRIL 24, 2015

Believe it or not, pop stars have to market themselves just like we have to market our businesses. And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely. (Just watch Katy Perry's lip-sync malfunction at the NRJ Music Awards and you'll see my point.)

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Campaign Follow-up Entertainment Gaming 71

Partners in Excellence

DECEMBER 26, 2016

Sales and marketing effectiveness, in reality is less about the tools and channel, but more about the context and the value created. There are countless statistics through history talking about referrals and the importance of leveraging them. ” But I’ve reached a tipping point. It’s not the channel.

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Hubspot

JANUARY 14, 2016

You've been thinking a lot about how to market this new program. All it takes is uncovering them and suddenly you've got a launching off point for your marketing efforts. Marketing Must-Do's Checklist for Promoting a New Program. For example, let's say you have two different programs you want to feature, astronomy and history.

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Education Promote Appointment Contact 43

Hubspot

JULY 16, 2014

That''s why I rejoiced when I heard about this hack, which lets you recover one or of all your previously opened browser tabs without having to dig through your web history. From posting a photo of my "amazung view of the muntains" to sending an email prematurely, I know that feeling of regret all too well. Un-Send an Email on Gmail.

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Follow-up Closing Consult Gaming 78

Hubspot

JULY 18, 2018

Whether or not you aspire to become a billionaire, there are thousands of business and marketing books to help propel you towards your career goals. Brooks also details the stock market crash in 1962 and the chaos that ensued on Wall Street. My parents, teachers, and coaches all instilled in me the importance of reading.

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Finance Promote Start-ups Real Estate 64

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. However, marketing on Snapchat hasn't always been easy. When following a business on Snapchat, it's hard to tell if you're following the actual company or just another account posing as such.

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Entertainment Promote Networking Follow-up 97

Hubspot

JANUARY 28, 2020

When you think of Snapchat, what do you think of? Personally, I think of a single thing: "It's crazy how much marketing opportunity there is on this app.". Now, you may be thinking, "There's no way," or "Which one is Snapchat, again?" (if And any marketer would love to know how to get that Discover exposure.

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Entertainment Sports Follow-up Promote 95

Hubspot

AUGUST 9, 2016

Do your homework on [the person's] title, their background, their email address, their preferred mode of contact -- e.g., never call Dharmesh, he's made it clear he hates the phone -- and their career history. When done right, n etworking is an incredibly valuable investment of every professional's t ime and effort.

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Networking Follow-up Contact Start-ups 65

Hubspot

OCTOBER 10, 2018

History of Augmented Reality (AR). Those Snapchat filters? Snapchat added the geofilter feature a few months later, allowing users to add graphics showcasing geographic locations to their photos. As of the end of 2017, 187 million people used Snapchat daily. And that's just Snapchat. Sound far-fetched?

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Transportation Drivers/motivators Healthcare Electrical Engineering 100

Hubspot

MARCH 30, 2020

Because of its global audience, brands that are looking to market internationally are able to leverage WhatsApp, as well as global social networks, and paid advertising campaigns. Once a business creates a catalog, its marketing team can share its link on the brand's profile or in chats with prospects. After blowing up my U.S.

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Sports Launch Contact Campaign 100

Hubspot

NOVEMBER 27, 2017

Normally, Discovery 's social media content showcases stories about history, geography, and cute animals, like in this tweet: Photo of the Day: Happy #HugABearDay ! Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. 12 of the Sassiest Brands on Social Media. 1) MoonPie.

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Niche Launch Gaming Follow-up 117

Hubspot

APRIL 13, 2020

Whether you're interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms that weren't created in Silicon Valley can be an eye-opening experience. In 2018, North America discovered a viral new app called TikTok. QZone and QQ.

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Launch Territory Government Networking 99

Hubspot

DECEMBER 5, 2016

Loki and his story aligned particularly well with our SUV portfolio," said Mark Aikman, general manager of marketing services for Mercedes-Benz USA, to Digiday. They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. But you still have to pick up their poop.

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Hubspot

DECEMBER 6, 2016

While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Twitter, Instagram, LinkedIn, Pinterest, and Snapchat are all vying for their piece of the social ads pie, and advertisers today have more options than ever before to promote their brands on social.

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Advertising/ Marketing Networking Promote 77

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. What happens to small brands that hit on marketing gold, kind of by accident? But what happens to the little guys?

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Launch Gaming Campaign Follow-up 78

Hubspot

MARCH 19, 2015

Possibilities are near limitless on Instagram, but like any other form of digital marketing, you’ll want to define goals early on and create a strategy to help you reach them. Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals.

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Electricity Manufacturing Networking Promote 78

Hubspot

SEPTEMBER 9, 2019

But, because TikTok is still such a young app, many marketers might be wondering, "Is getting on this app even worth it?". While it's too early to create a list of best practices around TikTok marketing, it's a great time to start getting inspired by the brands who've already thought outside the box and succeeded on the app.

Agriculture 101

Agriculture Entertainment Launch Government 101

Hubspot

JULY 18, 2017

The next evolution of marketing is upon us. Everytime consumer behavior evolves, marketers have new opportunities that were never before available. Everytime consumer behavior evolves, marketers have new opportunities that were never before available. Scorched Earth Marketing AKA "Why We Can’t Have Nice Things".

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