Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 112

B2B Launch Campaign Entertainment 112

Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. To master YouTube takes a deep understanding of your audience’s challenges and desires, plus how, when and why they use the platform. You’re watching content or learning how to do things.

Entertainment 92

Entertainment Campaign Promote Clients 92

Search Engine Land

JULY 13, 2023

Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. As a brand, you have an audience on TikTok regardless of how you define them. Jack Appleby via Twitter Get the daily newsletter search marketers rely on. Millennials are TikToking. Or the hashtags.

Niche 92

Niche Real Estate Engineering Follow-up 92

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. Transparency in client-agency relationship coupled with showcasing case studies as proof of work quality helps build trust among potential clients.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

DECEMBER 12, 2023

One fundamental part is developing a well-rounded paid search strategy that matches your strengths and works within the PPC platform’s limitations. Below are all the campaign types available on Google Ads, with recommendations on how to approach each. Most accounts start and stick with modest budgets. Common mistakes to avoid.

Non-Profits 127

Non-Profits Campaign Networking Entertainment 127

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. You’re eager to enjoy the best local cuisine your destination has to offer.

Objectives and Key Results 112

Objectives and Key Results Retail Engineering Launch 112

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. So, how can you leverage short-form content to grow your business? See what HubSpot marketing experts are saying, below. And what are some trends to look for in 2021?

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Audience Interest.

Sports 101

Sports Follow-up Launch Start-ups 101

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

AUGUST 18, 2023

Leading social media platforms like TikTok, Instagram Reels, and YouTube Shorts are now favorites among brands. These key consumer preferences drive innovations in search and content marketing, especially as they aim to provide consumers with new experiences and ways to find and digest information. SUBSCRIBE See terms.

Technology 95

Technology Technology Process Objectives and Key Results 95

Hubspot

MAY 7, 2020

trillion in value will be unlocked by AI in marketing and sales alone. But, if you're less tech-savvy, you might be intimidated by terms like "artificial intelligence," "machine learning," and "algorithms." As a good marketer, you should be skeptical about high-priced emerging technologies. How to Implement AI on a Budget.

Price 89

Price Technology Technology CRM 89

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. We’ve had marketing directors quit within 90 days, marketing business partners quit within three to six months. That’s how I know that you’re serious, you’re not here to do month-to-month.

Gaming 81

Gaming Contract B2B Pitch 81

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. Data Source.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. How much does YouTube advertising cost?

Objectives and Key Results 110

Objectives and Key Results Campaign Finance Real Estate 110

Hubspot

FEBRUARY 24, 2021

With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Facebook does not currently allow users to download their live videos to their phones or other mobile devices. Repurposing content only works if it's valuable to your audience. Live content follows the same idea.

Contract 98

Contract Campaign Product Conversion 98

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Niche 99

Niche Entertainment Education CTR 99

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. After all, there's nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. A/B testing.

A/B testing 90

A/B testing Technique Campaign Strategize 90

Search Engine Land

MAY 17, 2023

Google’s understanding changes frequently, and algorithm updates are known moments in time when this updated understanding is applied. Google’s understanding changes frequently, and algorithm updates are known moments in time when this updated understanding is applied. Why does it exist? Google is a semantic search engine.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Hubspot

FEBRUARY 14, 2020

These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. What does it mean to increase market share?

Market share 99

Market share Niche Gaming Service 99

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. So, how do you start vlogging? Starting with your audience: Does vlogging align with your user persona? Today, my cousin and I are going over to her friend’s house.

Niche 101

Niche Entertainment CTR Follow-up 101

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

Campaign 92

Campaign Clients Consult Angle 92

Hubspot

MARCH 11, 2018

With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Once those questions are answered, marketers can determine the issues around which the brands they represent can build communities. What Followers Want. Communities.

Networking 78

Networking Follow-up Represent Strategize 78

Hubspot

JANUARY 31, 2017

And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness.

Engineering 101

Engineering Represent Service Process 101

Hubspot

DECEMBER 12, 2018

Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube.

Launch 78

Launch Gaming Follow-up Growth 78

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well. We're here to help.

Launch 78

Launch Start-ups Represent Networking 78

Hubspot

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. If you become a digital entrepreneur, you’ll find many opportunities to work your way up. If you become a digital entrepreneur, you’ll find many opportunities to work your way up. What is digital entrepreneurship?

Finance 66

Finance Legal Niche Manufacturing 66

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. Best practice is to start with organic, understand what techniques work for your content, then boost with paid. .

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Hubspot

DECEMBER 16, 2019

As a marketer who's considering TikTok opportunities, you might be wondering if you should start an account for your brand, or if you should leverage influencers who joined early on and already know how to create engaging content for its young audience. In fact, much of the content on it is still fairly experimental and creative.

Entertainment 101

Entertainment Follow-up Promote Gaming 101

Hubspot

OCTOBER 29, 2019

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Throughout the experiment , Instagram has been replacing total Like and view counts with a list of two to three handles of people who liked the post.

Campaign 56

Campaign Pitch Follow-up Drivers/motivators 56

Hubspot

FEBRUARY 14, 2020

These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. What does it mean to increase market share?

Market share 67

Market share Niche Gaming Service 67

Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. The next day, Instagram -- which is owned by Facebook -- revealed IGTV : "a new app for watching long-form, vertical video from your favorite Instagram creators.". Facebook and Instagram Are the New TV.

Networking 74

Networking Launch Follow-up User Experience 74

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

MARCH 15, 2017

Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. Think about what a spider does -- it crawls. Is it helpful, or harmful?

Networking 75

Networking Retail Contact Up-sell 75

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Unriddled: The Tech News You Need. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. Source: Reuters.

Trust 66

Trust Product Territory Price 66

Refreshing Solutions

MARCH 28, 2021

One social media platform that people don’t general think of using as a marketing tool is LinkedIn. If you work in the B2B sector, you’re majorly missing out on some big opportunities. So how do you do that? They want to feel like they are making a real connection and not just being marketed to. I see it all the time.

Follow-up 52

Follow-up Contact Start-ups Contract 52

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Lead generation 73

Lead generation Launch Networking Promote 73

Lead Fuze

JUNE 22, 2023

What is a specialist marketing agency and how can it benefit your business? As the digital realm progresses, so too does the intricacy of marketing approaches. Specialist marketing agencies have emerged as key players in navigating this dynamic environment.

E-commerce 40

E-commerce Objectives and Key Results Lead generation Campaign 40