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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization.

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Top 10 tools for PPC agencies

Search Engine Land

These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. Google Product Suite The Google product suite covers many products, but we use Slides, Sheets and Docs the most. Google Docs allows us to cross-collaborate instantaneously, both internally and externally.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency.

CRM 121
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MarTechBot update: Personas, image generation and new prompts

Martech

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Understood?

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Top SaaStr Content for the Week: Stage 2 Capital’s Co-Founder, Gong’s SVP Sales, ICONIQ Growth’s General Partners and more!

SaaStr

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? SaaStr 702: Hitting Hypergrowth: How to Take Your SaaS Company from $25M to $100M+ and Beyond with Amplitude CEO, Spenser Skates  4. How to Pitch Your Seed Stage Startup with Y Combinator’s Managing Director Michael Siebel 3.

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