Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

SQL 136

SQL Pipeline Education Campaign 136

Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Naturally, field marketing operates within a wider marketing ecosystem.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

B2B 122

B2B Drivers/motivators CRM GTM 122

Sales Hacker

SEPTEMBER 26, 2023

Links and Resources Dan’s LinkedIn: [link] Dan’s Website: [link] DIBS Beauty Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 96

GTM Electrical Engineering Gambling Electricity 96

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 105

Retail E-commerce Strategic partnership Click Through Rate 105

Heinz Marketing

MAY 3, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. If they have the power to say yes, they’re a decision-maker.

Legal 102

Legal B2B Consult Process 102

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 109

Niche Territory Education Referrals 109

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

B2B 60

B2B Customers Education Entertainment 60

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Get MarTech! In your inbox.

Campaign 114

Campaign Conversion Customers Process 114

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Consult 102

Consult Prospecting Contact Campaign 102

Sales Hacker

NOVEMBER 7, 2023

By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. Today Scott advises for nearly a dozen SaaS companies.

GTM 98

GTM B2B CRM Contact 98

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

B2C 118

B2C Launch High impact Market share 118

Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. Perplexity describes itself as “your AI-powered Swiss Army Knife for information discovery and curiosity.” Get the daily newsletter search marketers rely on.

Engineering 101

Engineering Follow-up Conversion Start-ups 101

Partners in Excellence

APRIL 5, 2024

Competitiveness and Achievement : The drive to compete and win is a powerful motivator for many in sales. They included: Historical Influence and Legacy : A few stories reflect a deep connection to the past, whether through family influence (e.g., This altruistic aspect of sales is a significant motivator for many.

Sell 120

Sell Cross-sell Drivers/motivators Education 120

Martech

MARCH 18, 2024

And among such tools, what could be more powerful than one that tells you who is ready to buy? These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Of course, neither of these is in great supply in this environment.

B2B 109

B2B Lead generation Prospecting Market share 109

Search Engine Land

SEPTEMBER 25, 2023

An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle. In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art.

Customers 131

Customers User Experience B2C Engineering 131

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Mailmodo ‘s Prompt Hunt is a collection of 300+ AI prompts created exclusively for marketers.

Launch 99

Launch Pitch Technology Technology 99

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Strategic planning 114

Strategic planning Technique Drivers/motivators Territory 114

Search Engine Land

OCTOBER 12, 2023

But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? This article discusses the evolving landscape of SEO and the uncertain future of LLM optimization in AI-powered search engines, with insights from data science experts. SUBSCRIBE See terms.

Engineering 116

Engineering Angle Niche Networking 116

Search Engine Land

MAY 6, 2024

Harness the power of ad platforms and campaigns Our friendly ad interfaces, Google Ads and Microsoft Ads, offer a wealth of powerful information if you know where and how to look for it. Dig deeper: How to improve PPC campaign performance: A checklist Get the daily newsletter search marketers rely on.

CTR 90

CTR Objectives and Key Results Click Through Rate Campaign 90

PandaDoc

MAY 13, 2024

Humans aren’t purely rational — psychology influences every decision we make. The psychology of sales is about understanding how buyers think as well as the influences behind their decisions and using this knowledge to sell products or services. Sparkling marketing? What is sales psychology? Why does it matter? Is it pure luck?

Closing 52

Closing Legal Real Estate Trust 52

Martech

DECEMBER 8, 2023

To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy. Do you want to be the market leader in your category? We need to generate $12 million in new revenue to become the market leader.” What’s important to them?

Electricity 137

Electricity Represent Niche Campaign 137

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 88

Technology Technology Campaign Education 88

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 128

Technology Technology Government Legal 128

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). So, what are the current benefits of a digital analytics solution beyond measuring the short-term results of various marketing efforts? Is the road ahead perfect?

Click Through Rate 126

Click Through Rate Campaign Represent Conversion 126

Closing Bigger

APRIL 22, 2024

AI for Sales – The Power of an Exponential Mindset in Sales Organizations Most of my sales keynotes have been focused on AI over the past six months. Market Outlook : Linear companies anticipate market trends, whereas exponential companies seek to disrupt and create market change.

Sell 59

Sell Networking Sales Technology 59

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. It forces us to think about the potential in terms of actual processes right across the marketing function.

Government 116

Government Technology Technology Trust 116

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. High-quality, appealing photos can significantly influence a potential guest’s decision-making process.

Hospitality 52

Hospitality Strategize Price Promote 52

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech!

Product 88

Product Campaign Engineering Launch 88

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay.

Campaign 104

Campaign Strategize Conversion Growth 104

Search Engine Land

FEBRUARY 7, 2024

Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. The product description is precise and a great sales pitch that also includes a how to wear guide, pushing an influenced costumer to convert immediately.

Product 133

Product Territory Niche Engineering 133

Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. But there were other moments too, and to paint the full picture of Mark Irvine, it’s useful to look at his bodies of work (of which there are many), what he meant to the digital marketing industry, and selfishly, what he meant to me.

X-functional 120

X-functional Sports Represent Start-ups 120

Search Engine Land

DECEMBER 8, 2023

Generative AI is now a crucial tool for SEO and PPC marketers. Marketers should consider incorporating Grok into their work to explore potential benefits. It is powered by a LLM called Grok-1, which contains web data from as recent as Q3 2023, as well input from human assistants. Availability in other countries is expected soon.

Launch 126

Launch Entertainment Gaming Start-ups 126

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

Drivers/motivators 112

Drivers/motivators Strategize UX User Experience 112

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? A Validator is someone who holds the power to say “no” to a purchase.

Finance 104

Finance Strategize Account management Engineering 104

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. He also is the creator of the Marketing AI Conference (MAICON).

Entertainment 115

Entertainment Networking Technology Technology 115

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129