Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Which social media platforms are consumers really shopping on? If so which one(s)?"

Launch 101

Launch Up-sell Follow-up Retail 101

Search Engine Land

NOVEMBER 13, 2023

Think about users’ state of mind when searching for something specific on Google versus the endless scroll associated with social media networks like Facebook or Instagram. Meta introduced Advantage+ Shopping during the holiday season of 2022. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Campaign 110

Campaign Lead generation Conversion Growth 110

Search Engine Land

JANUARY 29, 2024

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. Brand Rights Protection is a tool that helps businesses to protect their brand and customers against counterfeit products on Meta platforms. Why we care.

Strategize 98

Strategize Process Product Customers 98

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 121

Retail X-functional Launch Non-Profits 121

Salesforce

NOVEMBER 30, 2023

Untethering the shopping process from a laptop has created enormous benefits for shoppers and businesses. Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. These same payment applications let you check out in one click when you’re shopping online.

Retail 119

Retail UX Trust Up-sell 119

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Good news: it “wasn’t a disaster.”

Campaign 88

Campaign Conversion Contact Process 88

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. Why we care.

Represent 114

Represent Conversion Product Customers 114

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Using an AI copywriting tool, the brand spruced up its Facebook ads. In response to the results from the research, Sephora introduced an engaging quiz using chatbots to assist customers in their shopping journey. See terms.

Campaign 114

Campaign A/B testing Objectives and Key Results Appointment 114

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Car repair shops might indicate their focus on luxury cars (e.g., car repair shop for luxury vehicles). Generative AI might Generative AI has become a significant topic for brands worldwide. The search landscape is changing heavily.

Engineering 110

Engineering Networking Clients Construction 110

Martech

MAY 12, 2022

As you might recall, this was the rationale behind Shopify’s ‘new Linkpop link-in-bio tool. The study said that globally the two most popular social platforms were Facebook (where 45% of respondents engage) and Instagram (33%). Among the younger set – ages 18-24 – Instagram was tops at 65%, followed by TikTok, at 35%.

Sales 88

Sales Follow-up Product 88

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. Meta (Facebook, Instagram). PPC specialists from around the globe.

Trust 82

Trust Campaign Drivers/motivators Growth 82

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

APRIL 6, 2023

Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. A personalized shopping experience might look like an ecommerce site recommending products based on your previous purchases.

B2B 74

B2B B2C Retail Manufacturing 74

Hubspot

DECEMBER 10, 2020

This year, brands are increasingly bringing shopping experiences online. While many tools make this process easier than it was in past decades, launching a successful online store still requires time, money, a web strategy, and a handful of other resources that smaller businesses might not have. Why Facebook Launched Shops.

Launch 101

Launch Promote Follow-up Start-ups 101

Sales Pop!

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Niche Click Through Rate Growth 52

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Hubspot

OCTOBER 26, 2021

The tool you choose to help you set up your online boutique will determine many of your costs as well as when and how you actually pay to use the software. Many tools, such as Facebook, Instagram, and Square, make it free to actually set up and manage your online boutique (more on this momentarily ). Online Storefront Software.

Price 74

Price Up-sell Start-ups CRM 74

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on. spend ~5 hours per week on Instagram. Instagram In 2021, there were 1.21 And there’s a shopping feature, too.)

Engineering 126

Engineering Networking Entertainment Follow-up 126

Salesforce

SEPTEMBER 29, 2021

A holiday shopping season that starts in October — or earlier? The result of the extended holiday was that 2020 became the biggest digital shopping season to date. The result of the extended holiday was that 2020 became the biggest digital shopping season to date. The 2021 holiday shopping season calls for 2021 strategies.

Retail 97

Retail Drivers/motivators Entertainment Promote 97

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, with Meta releasing many new tools and features. Advantage+ campaigns are a great addition to app and shopping initiatives.

Campaign 87

Campaign Promote B2C Launch 87

Sales Pop!

FEBRUARY 15, 2024

Instagram gurus and big-shot entrepreneurs will tell you the basic textbook and what not. Use tools like automated emails post-purchase, asking for reviews, or engaging with customers on social media to share their experiences. Analyze your customer base and market research to identify common characteristics and behaviors.

Profit margin 52

Profit margin Click Through Rate Promote Repeat business 52

Search Engine Land

NOVEMBER 29, 2023

Google is now a: Ecommerce player with Google Lens, Shopping and Buy on Google functionality. billion or Instagram’s 2.3 Google Shopping In Google Shopping, I can favorite a brand, which gives more visibility to that brand’s offerings. Why is budget invested in keyword tracking tools?

Networking 102

Networking Follow-up Sports Engineering 102

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge.

E-commerce 136

E-commerce Retail Objectives and Key Results Promote 136

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. Need to build a landing page for a new promotion?

Angle 76

Angle Healthcare Technology Technology 76

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Retail 95

Retail Appointment Price Strategize 95

Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. It was Instagram first. They were a brand that had built itself on Instagram.

Customers 95

Customers Entertainment Launch Drivers/motivators 95

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. Table of contents Why should your brand be on TikTok? via TikTok ].

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

The 5% Institute

JANUARY 31, 2024

And in a world where online shopping is the new norm, understanding B2C sales is like having a secret weapon for success. Tailoring the shopping experience based on individual tastes makes it more enjoyable and keeps customers coming back for more. Platforms like Instagram and Facebook are not just for sharing cute cat videos.

B2C 52

B2C E-commerce Gaming Sales 52

Salesforce

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. In fact, 62% of marketers still use third-party data in some capacity. Test everything.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. the shopping center where a business is located).

Niche 117

Niche Promote Campaign Launch 117

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? Takeaways for Marketers. What we Know About Instagram Live Rooms.

UX 98

UX Launch Follow-up Start-ups 98

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. What are the key tools for email segmentation? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. That’s segmentation.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Salesforce

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. And the market is big: In 2021, the number of digital buyers is expected to reach an incredible 2.14 billion across the globe – the largest audience recorded.

Entertainment 98

Entertainment Technique Conversion Growth 98

Hubspot

NOVEMBER 24, 2020

Because we (unfortunately) can't predict the future, we decided to survey a sample of nearly 300 general consumers about their holiday shopping plans. Specifically, we asked, "Compared to last year, how will COVID-19 impact your holiday shopping plans?". 3 Pivots Holiday Shoppers are Making in 2020. This makes sense.

B2C 101

B2C Trust Launch Up-sell 101

Hubspot

JUNE 2, 2021

For the last year and a half, many of us have gotten used to doing everything -- including shopping -- from home. But, as a marketer, entrepreneur, or manager, you might be wondering, "Will shopping go back to normal after reopenings?". Just over one-third, or 35% of respondents say they'll "shop almost completely online."

Launch 99

Launch Construction Price Contact 99

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Salesforce

AUGUST 17, 2021

It was a signal that shopping bonanzas like Black Friday and the winter holidays were around the corner. It’s a year-round affair, and holiday marketing strategies are shifting to adapt. This means marketers need to help customers prepare for key dates throughout the year – think Memorial Day, back-to-school, or Valentine’s Day.

E-commerce 98

E-commerce Retail User Experience Growth 98