Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

B2B 118

B2B Technology Technology Pipeline 118

Martech

MARCH 2, 2023

Both are essential for marketing success, another lesson we learned during the COVID disruptions. As a marketer, you have to have genuine empathy and authenticity. Dig deeper: Does ChatGPT pose an existential threat to marketers? The best marketers have these qualities and know how to act on them. But you can learn that.

Presentation 105

Presentation Retail Technology Technology 105

Hubspot

AUGUST 4, 2011

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. The first two points were what really trounced email initially. But to be successful, emails needed to evolve. We call this concept marketing automation.

Lead generation 60

Lead generation CRM Networking Promote 60

Partners in Excellence

MARCH 7, 2024

Marketers sell! My friend David Brock sent me an email that started with “Carlos, yeah, yeah, I know you are a marketer, but you are also a terrific seller.” I believe the experience of being in both roles has helped me be a better marketer and also better in sales. Preface : Surprise!! At least Carlos Hidalgo sells.

Sell 121

Sell Tradeshows Pitch Up-sell 121

Search Engine Land

APRIL 30, 2024

Is SEO dead? Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.” My response to this has always been: as long as there are humans in the world and those humans are searching for something, SEO will never be dead. Or something else entirely?

User Experience 108

User Experience Niche Service Closing 108

Search Engine Land

APRIL 16, 2024

Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. SEO is turbulent right now. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. See terms.

CTR 107

CTR Growth Campaign Service 107

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that.

SQL 203

SQL Follow-up Promote Prospecting 203

Veloxy

APRIL 5, 2022

Why do some thought leaders think that cold calling is dead? Companies with the largest marketing budgets, especially inbound marketing, define what it means to hot call. And, what exactly is hot calling and warm calling? Don’t forget to read our definitive guide, “ Cold Calling: Everything a Salesperson Needs to Know ”.

Cold Call 234

Cold Call Gate keeper Outside Sales Inside sales 234

Martech

DECEMBER 22, 2021

“2021 versus 2020, email was up 94% in volume. ” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right? .

B2C 136

B2C B2B Follow-up Campaign 136

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 120

Conversion Gaming Objectives and Key Results Referrals 120

SaaStr

DECEMBER 29, 2023

It can replace humans for those companies that can’t find someone to send emails, update the website, or do sales. The market wants it. The dashboard is the greatest trick because folks who can’t get that email out are hopeless at this stage and probably hopeless at any stage. Now, everyone wants AI to do it.

Customers 94

Customers Price Growth Construction 94

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead.

B2B 156

B2B Cold Call Manufacturing Up-sell 156

Sales Gravy

DECEMBER 16, 2021

To say that prospecting was old-school, that the marketing department should deliver hot leads on a silver platter and that he could while away the sales day sending asynchronous, automated email spam to prospects on his company’s sales engagement platform and call that prospecting. This is the truth.

Prospecting 113

Prospecting Cold Call Appointment Pipeline 113

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Government 112

Government Angle Follow-up Meeting 112

Martech

NOVEMBER 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and it’s still all about email, isn’t it? Email isn’t the only marketing channel and email marketing isn’t the only form of marketing.

Appointment 105

Appointment Strategize Growth Technology 105

Veloxy

SEPTEMBER 30, 2021

Cold calling is not dead! Did you know that the average businessman or businesswoman receives over 115 emails per day ? In fact, 51% of executives would rather hear from sales reps via phone compared to email, LinkedIn, and in-person visits. Is Cold Calling Dead? Is Cold Calling Dead? They’ll thank you for it.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Iannarino

JULY 16, 2021

Many believe that cold calling is dead, but the successful use it to outproduce their competitors. Oh, and the condescending inclusion of previously deleted emails “just in case you missed this” is even more artificial. He conceded that he only wanted to pitch me. This person felt no sense of shame, and that is a shame.

Prospecting 304

Prospecting Cold Call Pitch Negotiate 304

SaaStr

MARCH 13, 2023

Personally, I never answer a cold call, and want at least my initial discovery to be done over email. So I put out the latest survey to see how many folks were successful doing cold phone outbound (not email) in 2023? I really liked this summary from CRO Jesse Gomez: Cold calling represents one piece of a comprehensive go to market.

Cold Call 109

Cold Call GTM Appointment Represent 109

Salesforce

DECEMBER 10, 2021

Last June, when Apple announced privacy changes in its iOS 15 release that would significantly affect email marketing, digital marketers everywhere felt more than a hint of anxiety. . To sum up, almost all emails managed by Apple Mail are now automatically marked as opened even if the recipient doesn’t click on them.

Entertainment 98

Entertainment Trust Follow-up Promote 98

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

B2B 119

B2B Customers Appointment Objectives and Key Results 119

Search Engine Land

FEBRUARY 5, 2024

We’ve faced the “SEO is dead” trumpets before and lived to tell the tale. However, severe limitations still make it a tool rather than a replacement in search marketing. Existing information only One of the biggest limitations of generative AI in digital marketing is that it can only rely on information it already has access to.

Engineering 123

Engineering Pitch Growth Strategize 123

PandaDoc

APRIL 20, 2022

But just because the days of cold calling and big email blasts are mostly gone doesn’t mean that the outbound sales process is dead. Target your email list. It has to be combined with other strategies, like content marketing, to be truly effective. They create content that addresses the pain points of their target market.

Technique 98

Technique Cold Call Contract Cross-sell 98

Martech

MARCH 9, 2022

All in all, the manual tasks required by A/B testing can place a heavy burden on marketers. Marketers need a solution that allows them to test a growing number of campaign variables while simultaneously giving them enough time to analyze the data. Get the daily newsletter digital marketers rely on. Source: George Khachatryan.

A/B testing 136

A/B testing Click Through Rate Campaign Technology 136

Search Engine Land

JANUARY 22, 2024

The one about marketing effectiveness. It’s been a few months since the great SEO heist went viral online. You’ve probably heard all about it already. But what you need to learn is the untold story. Because that changes everything. An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy.

Engineering 115

Engineering Legal Education Trust 115

Search Engine Land

JANUARY 19, 2024

Ford Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. By following the tips outlined here, you can create 404 pages that transform confusing dead-ends into convenient gateways for navigation, search functionality, contact information, and more. What is a 404 page?

User Experience 119

User Experience Sports Contact Follow-up 119

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. It currently maintains that cookies will be gone by the end of the year, although regulators have warned it not to act before anti-competitive concerns have been resolved.

Objectives and Key Results 109

Objectives and Key Results Campaign Entertainment Legal 109

ClickFunnels

DECEMBER 14, 2021

Many people confuse sales funnels with marketing funnels — which is the higher-level process of awareness/interest/desire/action that all companies must analyze and document…. what eCommerce marketer or entrepreneur wouldn’t want to learn how to build that ? Get To Know Your Target Market. Let’s start with some definitions.

Launch 278

Launch Sales Price Start-ups 278

Search Engine Land

MAY 6, 2024

Google does not like ranking webpages that end in a “dead click.” Additionally, I include a thorough audit of internal links, backlinks and keyword rankings, which are more nuanced in how they will affect your performance but are important to consider nonetheless. The key lies in creating proper 301- redirects.

Drivers/motivators 121

Drivers/motivators Meeting Launch Referrals 121

Heinz Marketing

MARCH 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Ways Marketing Leaders Can Drive More Value in 2022. As the pandemic is beginning to resist, marketers must act fast to drive change and create value within their organizations.

B2B 110

B2B Drivers/motivators Campaign Account management 110

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. . What’s the change?

Click Through Rate 112

Click Through Rate Clients Campaign Follow-up 112

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. I think that some people obsess with measuring everything in marketing. Email marketing is kind of dead. This week, however, is full of hot takes. Cold calling.

GTM 71

GTM Cold Call UX Price 71

Martech

JUNE 5, 2023

Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business. Part 1: Different cultures Marketing : “I don’t know. Marketers have a very different focus.

Objectives and Key Results 97

Objectives and Key Results Technology Technology Campaign 97

Martech

JUNE 29, 2023

Marketers are known as the “creative ones.” But marketing teams cannot wait until they see innovation. Everything a marketing team does can be broken down into decisions, which are the building blocks of innovation. Here are three ways to look for innovative decisions within your marketing team.

Non-Profits 116

Non-Profits Technique Appointment Pitch 116

SaaStr

NOVEMBER 21, 2023

We’ve been through big data and tech hype cycles since the early 2000s — when businesses were considered dead if they didn’t have a website, and mobile was everything. For example, if you’re composing an email to a prospect, a person making a buying decision, or even an angry customer, what is this new person to do? It isn’t new!

X-functional 93

X-functional UX User Experience Gaming 93

Veloxy

JUNE 17, 2021

To calculate your company’s sales velocity, start by separating small, mid-market and enterprise pipelines as defined by your organizations nuance of what constitutes each of the segments. Once divided, run a sales velocity equation for each one of the market segments. We’ve all heard the saying over and over; time is money.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

Heinz Marketing

JUNE 19, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each week we’re featuring some of the best and brightest minds in B2B sales and marketing as this continues to evolve. We can talk about the evolution of marketing.

Pipeline 100

Pipeline B2B Objectives and Key Results Sales 100