Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. Ensure alignment between the ad copy and the destination landing page. Come up with a good CTA.

B2C 98

B2C Clients Start-ups Campaign 98

Search Engine Land

JULY 28, 2023

An increase in ad spend is fantastic news for marketers as it shows that stability and trust in the digital ad space is finally returning following the economic downturn. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on. Why we care. What has Tinuiti said ?

Price 97

Price Follow-up Campaign Trust 97

Search Engine Land

SEPTEMBER 7, 2023

a user landed on a thank-you page). So, if a user first landed on your site via a paid ad and then came back later through an organic visit, the User acquisition report would attribute that user to “Paid Search” for both sessions. In UA, items like page views were tracked as hits. Now, they are tracked as events.

GTM 141

GTM Campaign Follow-up Start-ups 141

Search Engine Land

MARCH 23, 2023

Elsewhere, Similarweb data showed: “…page visits on Bing have risen 15.8% 7 (the day the new Bing launched), Bing made up just 1.22% of Search Engine Land’s organic search traffic. It's so crazy looking at our traffic stats and seeing Bing as a major referral, beating Google on some pieces. week over week.

Referrals 108

Referrals Engineering Launch Follow-up 108

Search Engine Land

NOVEMBER 15, 2022

Microsoft provides the following stats about the power of its Audience-based Video Ads: 1 in 3 users stays on MSN and Microsoft Edge to get the content they need. Although your ads can run longer (6-120 seconds), the first 10 seconds are critical to landing your message. ” Connecting to audiences. Design for sound off.

Networking 94

Networking Launch Follow-up Campaign 94

ClickFunnels

JANUARY 30, 2022

Just consider some of these stats…. A sales funnel is just a series of pages that are crafted for the express purpose of converting traffic into leads and/or leads into paying customers. First, ask yourself what action you want the visitor to take on this particular page. For example, The Tonic …. Who the visitor is.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Search Engine Land

JUNE 9, 2023

Product Ads will also feature call-to-action buttons that will direct users to a brand’s product page. Here’s an example of a Reddit Product Ad: Get the daily newsletter search marketers rely on. Interesting stats : Redditors make 2x more category purchases than other online customers. SUBSCRIBE See terms.

Launch 91

Launch Conversion Product Engineering 91

ClickFunnels

AUGUST 16, 2021

Here’s a shocking stat. A lead nurturing campaign is a marketing effort to teach leads (i.e. Better yet, write down your answers and collaborate with your team to make sure you’re all on the same page about the people you’re serving. Maybe something like what’s on this very page…. They’re browsing. First, a definition.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Blekko said 1 million spam pages were being created every hour. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content.

Sports 126

Sports Gambling Manufacturing Launch 126

Search Engine Land

FEBRUARY 25, 2023

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed 2018: One tool showed how a site stacks up against the competition on mobile. The Hidden Google Search Box 2013: It seemed as if Google was testing hiding the search box completely from the Google search results page.

E-commerce 117

E-commerce Launch Engineering Contract 117

Search Engine Land

JANUARY 17, 2023

Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. Bing Terminates Relationship With Publisher Doing Tricky Home Page Switch.

Engineering 114

Engineering Promote Campaign Meeting 114

Search Engine Land

MARCH 6, 2023

Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load.

CTR 90

CTR E-commerce Territory Networking 90

Search Engine Land

SEPTEMBER 29, 2023

For example, the above is a lovely featured snippet with HowTo steps from a page with zero structured data (checked with the Schema Validator and Rich Results Test ). Below is a SERP result with two results that look like pages using HowTo structured data. But let’s go a bit deeper. SUBSCRIBE See terms.

UX 118

UX Clients Follow-up Price 118

Search Engine Land

OCTOBER 26, 2022

Mailchimp users with claimed Yelp Business Pages are now able to combine their marketing emails with content from Yelp. The new Yelp content blocks link back to the business’s Yelp page. Get the daily newsletter search marketers rely on. It’s called YelpFusion. Incorporate Yelp content into Mailchimp campaigns.

Manufacturing 94

Manufacturing Campaign Trust Contact 94

Search Engine Land

FEBRUARY 7, 2023

We learned this today from Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, Microsoft today at a special Microsoft press event in Redmond. I’m live in attendance, along with Search Engine Land Editor Nicole Farley. Below is our live, ongoing coverage. What Bing’s search results look like.

Engineering 97

Engineering Launch Technology Technology 97

Search Engine Land

MARCH 24, 2023

In short, it was about looking at inbound links and how many search queries were made about a particular page/resource, and it modified the “initial scores” for the pages/resources being ranked. Was Android Tablet OS (Honeycomb) Rushed to Market? on SEO by the Sea. And here’s the patent. billion in 2009 to $16.6

Engineering 120

Engineering Non-Profits Transportation Networking 120

Search Engine Land

JANUARY 16, 2023

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. Google Search Console launches desktop page experience report.

Engineering 93

Engineering Drivers/motivators Retail Conversion 93

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. million were malicious, pointing to 181,699 landing sites. billion “core” searches. Google Study: 1.3%

Objectives and Key Results 93

Objectives and Key Results Launch Engineering Commission 93

Search Engine Land

FEBRUARY 19, 2023

Keeping it on pages is fine, we just don’t use it for Google News anymore.” Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. million U.S. million more than Yahoo.

E-commerce 95

E-commerce Engineering B2B Campaign 95

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. If you're lucky enough to land a high ranking, you'll enjoy a pretty big advantage over competitors when it comes to finding new customers. But — just how valuable is a page-one ranking? And as for clicks?

CTR 101

CTR Click Through Rate Drivers/motivators Represent 101

Sales Hacker

DECEMBER 28, 2018

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy. Notable Stats. Avg Time on Page – 23:50. Notable Stats. Avg Time on Page – 30:44. Notable Stats.

Cold Call 96

Cold Call Sales B2B Pipeline 96

Search Engine Land

JANUARY 24, 2023

Here was the before and after at the time: Today, here’s what a search for [miserable failure] looks like on Google – with Wikipedia’s Google bombing page in the top spot. Google Revamps Submit Content Page 2012: Google updated its URL submission tool page and redesigned its Submit Your Content page.

A/B testing 130

A/B testing Engineering Price Territory 130

Search Engine Land

DECEMBER 5, 2022

Often, optimizing your underperforming content is a cost-effective method to improve your content marketing overall. To identify content pieces underperforming in search results, look at your organic keyword stats, especially the average position of your content in Google. Which pages are losing traffic? page title).

Engineering 104

Engineering Entertainment Government Start-ups 104

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

B2B 129

B2B Objectives and Key Results CRM Campaign 129

Search Engine Land

FEBRUARY 16, 2023

Security We don’t want our target audiences to see broken sites or embarrassing messages from a Canadian pharmacy on our home page. Site performance I still remember when site speed , page load times, and core web vitals were not yet ranking factors. In general, better UI and UX meant better traffic stats.

Objectives and Key Results 104

Objectives and Key Results UX Engineering Strategize 104

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. ” – Greg Sterling. – Amy Gesenhues. That’s not enough.”

Engineering 113

Engineering Campaign Clients Market share 113

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors.

CTR 92

CTR Engineering Sports Launch 92

Lead Fuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. What constitutes a good conversion rate is often debated among marketers. What are the best practices for improving conversion rates?

Conversion 52

Conversion A/B testing User Experience Technique 52

Martech

JULY 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what do you see as the “center” of your workflow? Do marketers think their work gets done primarily in a Salesforce CRM or on Zoom? Read more here.

CRM 105

CRM Technology Technology Trust 105

Search Engine Land

NOVEMBER 15, 2023

Someone who’s comfortable with advanced reporting in Ahrefs could quickly learn Semrush, Accuranker, Stat or other keyword tools. For example, pull up a page on your website and ask candidates to talk about what they like and dislike and why. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

A/B testing 94

A/B testing Negotiate UX Start-ups 94

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Let’s touch on a couple of headline stats behind the value of webinars and video conferencing. The stats I just mentioned highlight the benefits of virtual events. Source: GoToWebinar.

Promote 127

Promote Niche Presentation Networking 127

Search Engine Land

NOVEMBER 16, 2023

Manually collecting data for numerous client projects from different data sources, such as traffic stats, search rankings, technical issues, backlinks and competitive analysis, consumes valuable time. The post Automated SEO reporting for clients: The agency’s guide appeared first on Search Engine Land.

Clients 107

Clients Engineering Growth Launch 107

Search Engine Land

JANUARY 19, 2023

Thoughts On Larry Page As The New Google CEO 2011: Some reflection on how Eric Schmidt came into the role that Page once held and why the company may have made the change. Also, advertisers could automatically market their apps as direct downloads in the iTunes App Store or Android Market via AdWords.

Engineering 98

Engineering Campaign Launch Represent 98

Search Engine Land

OCTOBER 11, 2022

It demands a robust plan for strategy development and implementation in the technical, on-page and off-page areas of optimization. Cheap SEO runs the risk of showing superficial stats and focusing on things that aren’t tailored to your business or that really move the needle. SEO is a long-term discipline and process.

Territory 103

Territory UX Referrals Engineering 103

Salesforce

APRIL 7, 2023

It promises to help companies quickly and easily generate AI-created content across sales, service, marketing, commerce, and IT interactions. If you’re a marketer , generative CRM can help you more quickly generate product descriptions that are accurate, compelling, and optimized for search engines.

CRM 98

CRM E-commerce Pitch Customer Relationship Management 98

Lead Fuze

SEPTEMBER 30, 2023

Whether you’re a startup founder, a small business owner, or an experienced marketer, understanding how to generate leads while spending no money can be the key to sustainable growth. Discover how platforms like social media and email marketing can boost your site’s traffic without spending a dime. Very good indeed.

Lead generation 52

Lead generation Cold Call Strategic planning Technique 52

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Non-Profits 109

Non-Profits Follow-up Education Trust 109