Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. Three French hens?

Presentation 115

Presentation Tradeshows Strategize Gaming 115

Heinz Marketing

JUNE 22, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Love working from home or dying to return to the office? Others may be elated at the thought of retreating to a real office space away from their hectic home life. When are your colleagues in the office? Maybe it’s both? Thursday’s the New Monday.

Transportation 119

Transportation Product Meeting Consult 119

Martech

NOVEMBER 15, 2022

Creating new meeting spaces in a digital office. You have engineering centers, people in the field, people in flex spaces, remote team members. Large organizations can build multiple floors in Roam that resemble an office building, with each floor serving a different department or function. Roam floor map. Image: Roam.

Meeting 90

Meeting UX B2B Clients 90

SaaStr

JULY 15, 2021

What will the office world look like after we are really through all this? Raise , which is a leading tech office broker and platform, has some interesting data: #1. SF Office space is still depressed, but the top start-up space is coming back to pre-Covid levels : #2. That are keeping an office of some form.

Start-ups 100

Start-ups Growth 100

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Profit margin 125

Profit margin B2B Campaign Retail 125

Heinz Marketing

AUGUST 31, 2021

By Rachel Degginger , Marketing Consultant at Heinz Marketing. It’s a space you get excited to sit down and work at, and is surrounded with things that make you happy. Mimic your office setup. Sometimes we just miss that feeling of being in our office. Create a “Happy” Workspace. Get outside.

Consult 121

Consult Gaming Product Start-ups 121

Salesforce

AUGUST 7, 2023

The exec summary Robots are coming … to some Salesforce offices. These robots roaming the floors at some Salesforce offices do not take random photos of people or have access to personal information. When those offices got decommissioned, the security team gained access to the robots and decided to run a test program with them.

Start-ups 98

Start-ups Follow-up Trust Technology 98

Martech

SEPTEMBER 28, 2022

Cugelman had to approach marketers who made mistakes in order to document and study them. He could get the data, provided the marketers were not named, he said. Nobody wants to admit they made a mistake, especially if they work in an office with a blame culture. That made researching marketing backfires a challenge.

Campaign 116

Campaign Promote Sports Pitch 116

Search Engine Land

APRIL 20, 2023

Google Business Profile is an effective marketing channel for local businesses that meet with customers in person. A virtual office or a co-working space address. The only rare exception is a co-working space address, given you meet the following criteria: You rent out a dedicated office. A UPS Box address.

Real Estate 95

Real Estate Follow-up Represent Gaming 95

Sales Pop!

APRIL 6, 2022

If you have young children, finding a quiet space in your home to work may be so challenging that you’ll need to rent an office or shared workspace. If possible, use a dedicated room for your office so you can close a door when you need to focus and take calls. Office supplies. Take regular breaks. Advertising.

Transportation 98

Transportation Legal Education Service 98

SaaStr

MAY 9, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We typically lead Series B rounds, but sometimes we will invest at an earlier or later stage depending on the market and company. Check that out here. Our latest Fund IV is $395M. #3.

Growth 78

Growth B2B Pipeline Strategize 78

Lead Fuze

JANUARY 9, 2024

The shift from traditional office spaces slashes costs significantly, giving companies financial breathing room. This newfound autonomy allows them to craft a personalized space that caters not only to productivity but also comfort which can contribute positively towards one’s state of mind.

Real Estate 59

Real Estate Profit margin Gaming Transportation 59

Veloxy

DECEMBER 28, 2023

Social media can play a significant role in prospecting strategies, allowing sales professionals to identify the most-used platforms for their ideal customers and share customer stories with marketing, while also providing an opportunity to leverage social proof in sales and research prospects and their businesses.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

B2B 81

B2B Drivers/motivators Education Technology 81

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Programmatic DOOH. Brand data.

Campaign 119

Campaign Retail Gaming Networking 119

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K

E-commerce 110

E-commerce Retail Entertainment Launch 110

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

GTM 99

GTM UX Go To Market CRM 99

ClickFunnels

JANUARY 28, 2022

The post Must Have Funnel Hacking Necessities For Marketer appeared first on ClickFunnels. As Internet marketers, it’s easy to forget that not all funnel-hacking takes place online and in the office. Modern Internet marketers can’t afford to neglect the tools in their toolbox when they’re offline. Staying Nourished.

X-functional 240

X-functional Price Follow-up Clients 240

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Contract 87

Contract Objectives and Key Results Technology Technology 87

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. Processing.Please wait.

Networking 144

Networking Strategize Technology Technology 144

SaaStr

DECEMBER 30, 2023

Salesloft, Outreach, Gong and more radically changed the space. Tougher times have led many to turn customer success into renewal officers that report into sales. Big parts of marketing, support, and customer success have been cut, and may never been uncut. Customer Success has in many cases morphed into part of the sales team.

Customers 111

Customers Price Follow-up Growth 111

Hubspot

FEBRUARY 17, 2021

Office space has undeniably seen a change in recent years. Open-floor plans have become increasingly popular, as have standing desks, beer on-tap, game rooms, and even greenhouse spaces. As this decade came to a close, many of my closest friends chose jobs based, at least in part, on office vibe.

Meeting 99

Meeting Growth Appointment Networking 99

SaaStr

DECEMBER 7, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Foremost, we invested in the company as they put together a world-class team with experience and knowledge in the space. What’s your pulse check on the venture markets right now, today?

Launch 85

Launch Finance B2B Consult 85

Salesforce

NOVEMBER 6, 2023

But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.” The answer will be different in every case. Want to learn more?

Strategize 111

Strategize Technology Technology Clients 111

Martech

AUGUST 5, 2021

He will continue to serve the company as Executive Chairman, while Chief Customer Officer Yamini Rangan will succeed him as CEO. Halligan, one of the best-known executives in marketing technology, was injured in a snowmobile accident in March this year, and took some time away from the company, with Rangan taking over daily operations.

Technology 110

Technology Technology Engineering Go To Market 110

Martech

MARCH 2, 2022

On today’s earnings call, Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as well as B2B and consumer marketing trends. That optimism, however, does reflect rising tides across marketing technology. COVID morale.

B2B 96

B2B B2C CRM Service 96

Martech

SEPTEMBER 11, 2023

One had 30 years of experience in textile sales and the others had 30 years of experience in marketing and working with some of the top brands in fashion and home furnishing. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Customers 104

Customers Retail Real Estate User Experience 104

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. It’s nothing new.

Retail 144

Retail B2B Pipeline Technology 144

Salesforce

JULY 13, 2021

The future of remote work could be at home, at the office, or somewhere else entirely. Even before life took a turn, we were already moving away from depending on physical space to connect with our colleagues. So how do you transfer a culture from a physical space to a virtual one? Work is in our pockets. Work is on our laptop.

Real Estate 98

Real Estate Technology Technology Healthcare 98

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. We’re trying to own a new and different space in the minds of our buyers.” One in the U.S.,

Campaign 107

Campaign B2B Construction B2C 107

SaaStr

MAY 17, 2024

A foundational part of starting as a Chief Product Officer is to build that relationship with founders and ask them directly how they want to be involved. If you bring in a really senior person too early, they may want to take the reigns before you have enough product market fit, and they may try to take on the CEO role.

Product 89

Product GTM Trust Growth 89

SaaStr

APRIL 18, 2023

First to Market? Very few SaaS leaders were the first in their space. After 12, 18, 24 months of the job, if you talk to 500 customers, you’ll learn the space. But time in the office is not as important as time spent thinking about the business. Product-market fit. Amazing Technology? Of course not.

Up-sell 86

Up-sell Start-ups Technology Technology 86

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. That’s where a business coach comes in. Why Hire a Business Coach?

Gaming 110

Gaming B2B Construction Networking 110

SaaStr

NOVEMBER 23, 2022

Algolia’s Bernadette Nixon (Chief Executive Officer) and Michelle Adams (Chief Revenue Officer) have spent the past few years developing this relational toolbox. Chief Revenue Officers are, at their core, officers: responsible for the top-line growth of the company. What is your total addressable market?

Drivers/motivators 104

Drivers/motivators Trust Legal Finance 104

Search Engine Land

MAY 16, 2024

You set up your listing at a virtual office or co-working space address. Google Business Profile: The new suspension appeal process Get the daily newsletter search marketers rely on. Here are some common reasons GBP listings get suspended: Keyword stuffing your business name. Using a P.O. Box or UPS store address. Dig deeper.

Electricity 109

Electricity Service Start-ups Follow-up 109

Martech

FEBRUARY 28, 2024

For example, you can identify the most common terms being searched related to your market. Paying close attention to those triggers, understanding related emotions and using them to inform your content marketing approach are keys to retail growth. But what about interruption marketing? What is business casual?” “How

Retail 105

Retail Trust Networking Presentation 105

Martech

JULY 12, 2023

The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. They provide a common reference point, giving marketers confidence in the security of their data and the value of the insights and matching capabilities that DCR provides. Security and privacy. New guidance.

Technique 87

Technique Government Technology Technology 87