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5 Smart Ways Marketers Can Prepare for Unexpected Changes

Hubspot

Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. Thankfully there’s an existing playbook marketers can follow to help navigate uncertainty. 5 Smart Ways Marketers Can Prepare for Unexpected Changes.

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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

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Leading & Sustaining a Hyper-Growth Company

Sales Gravy

Overcoming Adversity with Grace The conversation took a deeply personal turn as Patricia recounted the challenges she faced following the unexpected loss of her husband and co-founder of KaTom. "It Strategically investing in areas that will drive future growth, such as marketing and expanding into new markets or product lines.

Growth 95
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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 115
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5 Tips for a Successful Year of Sales

Sales Pop!

If you have the right kind of insurance for your business needs, you can build with confidence, knowing things won’t crumble following a disaster or unexpected accident. Tip #2: Build Your Emergency Savings Like insurance, emergency savings helps you recover following the unexpected. Without customers, you don’t have a business.

Finance 59
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Out-Of-The Box Strategies For Targeting Your Ideal Qualified Prospects

Sales Gravy

Marketing and Do It! Strategic planning and research are paramount for sales and marketing professionals, including targeting a specific market, establishing credibility, using interviews as a prospecting channel, and planning for the future. Target a specific market instead of trying to target everyone.

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The Role of AI in Predictive Analytics for B2B Marketing

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. It also facilitates dynamic pricing strategies that respond to market trends, thus helping to maximize revenue.

B2B 116