SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Zapier was last valued at over $5B.

B2B 79

B2B Angle X-functional Trust 79

Heinz Marketing

SEPTEMBER 16, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. It turns out the term “Quiet Quitting” is somewhat of a misnomer, but it describes a trend that is still worth paying attention to. It turns out the term “Quiet Quitting” is somewhat of a misnomer, but it describes a trend that is still worth paying attention to.

Education 109

Education Networking Conversion 109

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”).

Service 107

Service Trust Clients Cross-sell 107

Search Engine Land

JANUARY 24, 2023

“I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming in a minute before 9 a.m. This is quiet quitting. This is quiet quitting. and not staying a minute later than 5 p.m. I don’t care anymore.”

Non-Profits 92

Non-Profits Follow-up Start-ups Growth 92

Martech

DECEMBER 13, 2023

He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. Q: Did you start out wanting to be in marketing? And then I wanted to be a pastor and when I was going to seminary I took a job in publishing just because I was offered a job in publishing. What do you focus on?

A/B testing 108

A/B testing B2C Consult B2B 108

Salesforce

OCTOBER 17, 2023

Something isn’t quite right at AI Manor. Start Solving How to participate Astro needs your help! Your job is to get to know our cast of characters, help restore normality at AI Manor, and uncover who caused the confusion at the party and why! Earn 2500 points by solving the mystery at Astro’s dinner party! So whodunnit?

Start-ups 142

Start-ups Conversion Customers 142

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

B2B 95

B2B Drivers/motivators Education Technology 95

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Eventually, you have to do less and it’s your job as a leader to figure out what goes.

Campaign 114

Campaign Strategize Conversion Presentation 114

ClickFunnels

JULY 22, 2021

Organic — that is, non-paid — marketing can grow a business over the long haul. And the more money you spend, the more precise your targeting, the more compelling your message… the better the results. 96% of B2C marketers say that Facebook is a valuable marketing platform. What’s your budget? For example….

Launch 264

Launch B2C Gaming Campaign 264

SaaStr

FEBRUARY 6, 2024

In my first start-up job, we were acquired for $1b with < $10m in revenue. That sounds great, but we had to sell 60%+ in the seed round to get it done (tougher times), and we were likely 5 years away from market, with a ton of regulatory and other risk. And no one quite saw how big Cloud would be. It backfired on them.)

Sell 77

Sell Up-sell Price Start-ups 77

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

Pipeline 95

Pipeline Contact Prospecting B2B 95

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. And the scare tactics they use are quite ludicrous.” This project is ongoing.”

Service 119

Service Customers Represent Networking 119

Spiro Technologies

JUNE 23, 2022

Sales has a high turnover rate, in part because it’s a difficult job that quickly weeds people out. Additionally, there are usually quite a few opportunities available to anyone considering making a change. Any salesperson looking to move up in their career needs to understand how to nail a job interview. Showing up late.

Sales 110

Sales Pitch 110

Salesforce

JANUARY 24, 2023

Now that I’m a few years into my marketing career, I want to flip this exercise. Can you think of advice for your younger self? I asked a few friends from the Marketing Trailblazer community to also write letters to their younger selves. I hope this helps you on your path. Show your receipts.

Follow-up 98

Follow-up Up-sell Start-ups Product 98

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Q: What has your career path been? I applied to a lot of corporate jobs. I think one year I applied to over 400 jobs. You don’t see results in marketing in a month. Your audience is totally different.”

Gaming 95

Gaming Contract B2B Pitch 95

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

E-commerce 112

E-commerce Retail Entertainment Launch 112

SaaStr

NOVEMBER 23, 2023

They weren’t ready to be a real VP, and/or they needed to bring in a “true VP” a few months down the road, and the hire quit. And a lot of folks who really are VPs of Marketing want to be CMO. No what I’ve learned is a much bigger issue is when they can’t do the job. Does it matter?

Sales 100

Sales 100

Martech

JUNE 16, 2023

One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Organizations can realize sustainable growth, and marketing has to play a significant role in that. His post started with these two observations: “Marketing is long on tech and short on people.

Growth 128

Growth Clients Technology Technology 128

Hubspot

FEBRUARY 22, 2023

Out of the many trending business buzzwords, quiet quitting is a topic that's only growing more popular. In this post, we're going to discuss what it means to quiet quit in sales, what it looks like, and what sales managers can do when they think it's happening in their teams. And if so, what does it look like to sales professionals?

Drivers/motivators 67

Drivers/motivators Quota Sales Pipeline 67

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Gambling 117

Gambling B2B Launch Drivers/motivators 117

Martech

FEBRUARY 9, 2024

Then you worked as a marketing specialist developing mobile apps. Then you went back to college and got into information and communication technology for your Master’s. I kind of just stumbled into marketing. Q: At Janus Henderson you grew from a relatively junior role to being global head of marketing technology.

Technology 97

Technology Technology Sports Finance 97

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming. Efficiency.

GTM 95

GTM Growth Cross-sell Referrals 95

SaaStr

NOVEMBER 17, 2023

At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race. The question entrepreneurs and founders need to ask themselves is… Is Your Company Still Relevant In A Post-AI World?

GTM 104

GTM Technology Technology Up-sell 104

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Forget total addressable market (TAM).

Customers 125

Customers Construction B2B Cross-sell 125

SaaStr

APRIL 16, 2021

That's part of the job, after all. CMO is a tough job. And the job often is so multi-facteted. Own product marketing. Own customer marketing (hopefully). It’s a big job. And part of being a good marketer is … well, marketing yourself. The real job. The pressure is high.

Promote 110

Promote Presentation Product Customers 110

Search Engine Land

JULY 11, 2023

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. So how can you use GPT to your advantage in PPC? Vallaeys said he has tested GPT 3.5 ” 2. .”

Gaming 99

Gaming Campaign Territory Technique 99

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

B2B 127

B2B Technology Technology Pipeline 127

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. A ‘brutal’ process Mike Kelley, Chief Marketing Officer at Sylvan Learning, has been working in marketing for almost 20 years. And the scare tactics they use are quite ludicrous.”

Engineering 140

Engineering Clients Networking Represent 140

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” The same goes for marketing technology. ” Your business and approach are an innovation.

Technology 122

Technology Technology Campaign Service 122

Salesforce

DECEMBER 12, 2023

Get cozy with these 14 key admin skills Build your Salesforce Admin resume Map your skills and collect examples Final tips for your Salesforce Admin resume I’ll spare you the obligatory intro paragraph about how radically in-demand Salesforce Admins are in today’s job market. Instead, I’ll get right to the point.

Objectives and Key Results 59

Objectives and Key Results Represent User Experience Education 59

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. We’d like to know how it’s been for you.

Drivers/motivators 129

Drivers/motivators Technology Technology Campaign 129

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul. Change is also often difficult for most of us.

Process 101

Process Government Consult Clients 101

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. What happens after the sale?

Appointment 110

Appointment Contract Technology Technology 110

Hubspot

APRIL 11, 2023

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. If any of your top salespeople leave your company, you may fall behind. So should you be worried about churn in your sales department? In short, yes.

Non-Profits 85

Non-Profits Drivers/motivators Quota Represent 85

Search Engine Land

MARCH 12, 2024

It combines your expertise with Google AI. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.” How to make the most of these for your campaigns. Get the daily newsletter search marketers rely on.

Campaign 125

Campaign Conversion Clients Technology 125

Martech

MAY 26, 2023

When inflation is high the cost of living rises and wages, although rising too, never quite keep up. That’s something marketers need to understand. Against this background, consumers and marketers are divided on what responses are appropriate. Are you getting the most from your stack? In your inbox.

Price 112

Price Campaign Follow-up Customers 112

Martech

OCTOBER 13, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks.

Launch 100

Launch Trust Start-ups Follow-up 100