Martech

MAY 9, 2024

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. A closer look at the 3,000-ish new tools underlines that point. Typeface ’s Typeface Arc is an adaptive AI storyboard that learns your brand and suggests marketing or HR campaigns (without needing a prompt).

Campaign 85

Campaign Conversion Presentation Technology 85

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections.

Objectives and Key Results 114

Objectives and Key Results Cold Call Cross-sell Engineering 114

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology. For example, CRM was bundled under Social & Relationships. However, both left me wanting more.

CRM 118

CRM Retail Technology Technology 118

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Yet, as paid media (i.e., The evolution of PPC into paid media PPC mainly aims to capture user intent.

Objectives and Key Results 127

Objectives and Key Results A/B testing Campaign Price 127

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 110

Sports Education Service Technology 110

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 107

Sports Education Service Technology 107

Search Engine Land

JANUARY 31, 2024

AI won 54% to 46%: In the other five battles, AI defeated humans at writing social media ads (70% to 30% and 54% to 47%), writing a blog post paragraph (60% to 40%), writing a social media post (65% to 35%), and writing a product description (65% to 35%). traffic, leads, revenue, rankings, engagement). Methodology.

Product 142

Product Customers 142

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Campaign 86

Campaign Conversion Contact Process 86

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 89

Strategize Campaign User Experience Start-ups 89

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 98

Niche Territory Education Referrals 98

Martech

OCTOBER 6, 2023

. “If you’re an enterprise, then you’re probably relying on your agency to do a lot of the things these tools are doing and the agency has probably has come up with its own ways of streamlining that kind of activity.” “The LLaMa LLM seems to be gaining some popularity among certain corners of the market. .

Launch 135

Launch Conversion Process Customers 135

Search Engine Land

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking.

Strategize 100

Strategize Product 100

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. I am trained with Search Engine Land content. Here’s something somebody asked me!

Promote 101

Promote Campaign B2C Retail 101

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Social Sentiment tools, such as Brand24 or Brandwatch, can be leveraged to monitor them. This remains relevant today.

Manufacturing 105

Manufacturing Real Estate Strategize Territory 105

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means turning to any number of AI-powered tools and features regularly.

CRM 119

CRM Technology Technology Campaign 119

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking.

Strategize 96

Strategize Product 96

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. We need tools that not only function flawlessly but surpass expectations. The market is saturated with me-too products, copies of copies with little to differentiate them.

Pitch 98

Pitch Product Electricity Healthcare 98

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. and Australia.

Represent 99

Represent Contact Gaming Campaign 99

Search Engine Land

FEBRUARY 29, 2024

Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. Dig deeper: Is TikTok a search engine?

Engineering 120

Engineering Campaign Education Service 120

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Understanding its functionality is vital to social SEO success.

Entertainment 106

Entertainment Objectives and Key Results Follow-up Engineering 106

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. The tool (and a bit of a mentality shift) helps you apply a real-time approach to your top keywords, not a set-and-occasionally-review process. See terms.

CTR 107

CTR Growth Campaign Service 107

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks.

Finance 96

Finance Manufacturing Referrals Construction 96

Hubspot

JULY 10, 2011

The social media world is all abuzz with recent developments from both Google and Facebook. This week on the Marketing Update , Mike and Karen dove into the following examples of marketers experimenting with new features and uses of social media tools. Marketing Takeaway.

Launch 57

Launch Follow-up Start-ups Conversion 57

Sales Pop!

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. One of its primary use cases is content creation.

Customers 69

Customers Gaming Technology Technology 69

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 123

Strategize B2B B2C Trust 123

Search Engine Land

NOVEMBER 14, 2023

SearchBot – the first generative AI chatbot for search marketers – is now a suite of marketing generative AI tools. You can now: Access 13 new chatbot personas (each designed to meet a unique marketing use case). Since then, SearchBot has had more than 15,000 sessions and nearly 4,000 chats with search marketers.

Tradeshows 104

Tradeshows Engineering Drivers/motivators Gaming 104

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. That has all changed, almost overnight. What is genAI exactly?

Campaign 122

Campaign Launch Represent Strategize 122

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases. Get MarTech!

Territory 85

Territory Government Launch Networking 85

Search Engine Land

MAY 10, 2023

Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. While online tools can help, they are costly and involve a learning curve. This may not be quite as effective as using a tool like Semrush or Amazon’s Helium 10, but it’s a lot quicker. Get the daily newsletter search marketers rely on.

Niche 113

Niche Promote Contact Gaming 113

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. What digital tools do we need to execute the campaign?

Campaign 80

Campaign Customers Technique Strategize 80

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. External data sources like social media also help to build a complete picture. “It How do you make sure your digital events are engaging and effective with your audience? Look at the data.

Construction 103

Construction Networking CRM Consult 103

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Angle 132

Angle Drivers/motivators Niche Gaming 132

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

Engineering 95

Engineering Strategize User Experience Technique 95

Salesforce

JANUARY 29, 2024

However, building a strong list takes a smart strategy, the right tools and good execution. What tools should you use to build and grow your email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Table of contents What is an email list?

CTR 124

CTR CRM Promote Campaign 124

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Trust 113

Trust Consult Conversion Customers 113