Salesforce

NOVEMBER 30, 2023

Untethering the shopping process from a laptop has created enormous benefits for shoppers and businesses. Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. These same payment applications let you check out in one click when you’re shopping online.

Retail 119

Retail UX Trust Up-sell 119

Search Engine Land

SEPTEMBER 14, 2023

If you see something you like on social media, while browsing the web, reading emails, or chatting online, you can tap the “Share” button and send the image to the Amazon Shopping app. Get the daily newsletter search marketers rely on. We’re always experimenting with ways to make it even easier to shop our store.

Launch 130

Launch Retail Engineering Trust 130

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Technology 95

Technology Technology Price Referrals 95

Partners in Excellence

JANUARY 15, 2024

Sign onto Amazon or any other shopping site, and we are pummeled with recommendations, all based on what we’ve bought and recent searches we may have made. Facebook, LinkedIn and other social channels are (in)famous for feeding us content based both on our interaction with the content and their insight into activity on other sites.

Represent 120

Represent Presentation Up-sell Clients 120

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. The consumerization of B2B marketing will continue.

B2B 108

B2B Advertising/ Marketing Negotiate Management Consulting 108

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. This trend is likely to continue as AI technology becomes more sophisticated and affordable. Social apps: Instagram. AI is here. Games: Monopoly GO.

Launch 112

Launch Gaming Growth Technology 112

Salesforce

FEBRUARY 15, 2024

Discover the shopping trends shaping the global retail industry in the latest report. Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. During the 2023 holiday season, $199 billion of sales were influenced by AI. What do shoppers want next?

Retail 92

Retail Promote Strategic planning Price 92

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. 40% of all the respondents 18-44 years old described themselves as video content creators, according to the YouTube Trends Survey mentioned above.

Launch 121

Launch Follow-up Networking Technique 121

Search Engine Land

OCTOBER 3, 2023

Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. This shift in the market and consumer means data is more important than ever, and the ability to forecast and monitor the changes in buyer behavior.

Cross-sell 109

Cross-sell UX Sports Follow-up 109

Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” Dig deeper: Why strong Google Ads creative is THE priority for advertisers Get the daily newsletter search marketers rely on.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!

B2C 111

B2C Retail B2B Campaign 111

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

B2C 106

B2C Launch High impact Market share 106

Salesforce

APRIL 17, 2023

online sales were flat in the first quarter — the first period of no growth since we started tracking the trends in our Shopping Index. But we’re seeing some positive signs around the world: Europe may be poised for a comeback, with online slowdown petering out or even turning positive in markets across the region. In the U.S.,

Retail 98

Retail Customers Price Territory 98

Hubspot

APRIL 6, 2023

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. are social buyers, which is approximately 90.2 million people.

B2B 74

B2B B2C Retail Manufacturing 74

ConversionXL

FEBRUARY 10, 2021

In this article, we’ll look at the nine retail trends shaping the new world of retail and how marketers can adjust. The in-person shopping experience can’t be replicated online, and that’s good news for retailers. Shopping is multi-dimensional. Image source ). In a nutshell: the future came early. In a word: no.

Retail 155

Retail Appointment Consult Non-Profits 155

Sales Hacker

AUGUST 3, 2022

In the wake of Covid-19’s digital shift, social media adoption has continued to prosper. billion users, the social sphere has become the mainstream destination to connect, create, and consume. Social e-commerce: a tale of TikTok and Gen Z. Popular platforms such as TikTok and Instagram pioneered the way for social shopping.

E-commerce 80

E-commerce Sell Cross-sell Campaign 80

Salesforce

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. How to build an ecommerce strategy An ecommerce strategy is similar to a business plan and should include: Understand your market and target customers. Build an ecommerce marketing plan.

Customers 64

Customers Strategic partnership Engineering Price 64

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. Table of contents Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Results: These social media efforts led to a 70% surge in their Amazon sales, with increased brand loyalty and customer engagement.

E-commerce 52

E-commerce Niche Launch Education 52

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge.

E-commerce 136

E-commerce Retail Objectives and Key Results Promote 136

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Martech

DECEMBER 7, 2022

By now, it would be difficult, if not impossible, to find someone old enough to use a digital device who hasn’t shopped online at some point over the past couple of years. But getting in on the action requires online retailers to be nimble and able to attract and retain customers by providing high-quality, seamless shopping experiences.

E-commerce 82

E-commerce Retail B2C Gaming 82

Search Engine Land

OCTOBER 24, 2023

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Social platforms. Counter to the reports of explosive growth at shopping sites (a.k.a., Retail platforms.

Retail 99

Retail Engineering Networking Growth 99

Martech

OCTOBER 4, 2023

Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more. Enhanced customer experience: By tailoring interactions and content, brands can improve the overall shopping experience and encourage repeat visits.

Non-Profits 103

Non-Profits Customers Repeat business Referrals 103

Martech

OCTOBER 10, 2023

As the pandemic ended, it became clear these were not just trends but permanent changes. Consumer behavior has shifted During the pandemic, consumers relied more on these devices for information, connection and online shopping. To stay competitive, companies must adapt their digital marketing strategies.

Trust 111

Trust Retail Meeting Launch 111

Lead Fuze

OCTOBER 5, 2023

This transformative technology is reshaping the retail landscape, making shopping experiences more personalized than ever. It’s revolutionizing everything from inventory management and demand forecasting to trend analysis and fraud detection, all while taking our shopping experiences to a whole new level.

Retail 52

Retail E-commerce Profit margin Price 52

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Dismissing social selling as a passing fad. Sales and marketing teams working in silos.

Cold Call 68

Cold Call Pitch Sales Consult 68

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Retail 94

Retail Appointment Price Strategize 94

Salesforce

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. In fact, 62% of marketers still use third-party data in some capacity. Ready to capture the opportunity?

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

Sales Pop!

FEBRUARY 15, 2024

Boosting Online Sales: 7 Creative Ways Leverage Social Proof to Build Trust Nothing persuades new customers quite like hearing glowing reviews from existing ones. Use tools like automated emails post-purchase, asking for reviews, or engaging with customers on social media to share their experiences.

Profit margin 52

Profit margin Click Through Rate Promote Repeat business 52

Salesforce

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. And the market is big: In 2021, the number of digital buyers is expected to reach an incredible 2.14 billion across the globe – the largest audience recorded.

Entertainment 98

Entertainment Technique Conversion Growth 98

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. It’s so important and also constantly changing. followers) TikTok: @amy.porterfield (11.4K

E-commerce 109

E-commerce Retail Entertainment Launch 109

Salesforce

JUNE 5, 2023

Social commerce is a boon for brands all over the world. With more than half the global population on social media, channels like TikTok , Instagram, and Facebook represent a huge opportunity for ecommerce growth — and a huge pool of potential customers. Get started What is a social commerce strategy?

Sports 52

Sports Gaming Retail Follow-up 52

Search Engine Land

OCTOBER 4, 2023

Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more. Enhanced customer experience: By tailoring interactions and content, brands can improve the overall shopping experience and encourage repeat visits.

Non-Profits 90

Non-Profits Customers Repeat business Referrals 90

Search Engine Land

AUGUST 22, 2023

Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Get the daily newsletter search marketers rely on. We also see trends like “in-store” searches tripling since the beginning of 2022, so we can’t ignore cross-channel impacts and their importance. SUBSCRIBE See terms.

Campaign 92

Campaign Legal Retail Start-ups 92

Salesforce

APRIL 20, 2022

It’s an exciting time to be a marketer. Disruptive trends and technology continuously shake up the virtual landscape. And through it all, marketers have been at the forefront of digital transformation, adapting to meet the challenges and opportunities of this new normal. You can download the whole marketing report here.

Strategize 98

Strategize Growth Technology Technology 98

Salesforce

AUGUST 17, 2023

Have you heard the urban marketing myth about the 1% Black Friday promotion? The marketing team thought this retail pricing promotion was genius. Some vented on social media and many abandoned their carts. You’ll finish the season selling as much inventory as possible at the highest price the market will bear.

Price 52

Price Retail Profit margin Promote 52