Highspot

JUNE 25, 2021

Like many other rapidly growing companies, StackAdapt had to quickly establish and scale their sales enablement efforts – pivoting from reps building their own sales materials in silos, to a collaborative, centralized strategy that equips them with up-to-date, marketing-approved content that they can customize, share, and measure. .

GTM 59

GTM Launch Drivers/motivators Quota 59

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Some of ClickFunnels features include: Landing pages. Sales pages.

A/B testing 101

A/B testing Price CRM Campaign 101

SaaStr

NOVEMBER 25, 2020

400: In today’s SaaStr Insider episode SaaStr CEO and Founder Jason Lemkin catches up with Ben Hindman, Co-Founder & CEO at Splash to talk about the future of digital events. This interview was part of Splash’s Boom , a video series about the innovation explosion in events and the tech stack. Ben Hindman: Okay.

E-commerce 56

E-commerce Cross-sell Up-sell Prospecting 56

Hubspot

MAY 6, 2020

This leaves many marketers again asking: Should I go live? But for many marketers, streaming a Facebook Live is at the top of their to-do list. The immediate, authentic, and interactive experience of a livestream is a no-brainer for some marketers. And there are nuances that dissuade many marketers from taking the plunge.

Campaign 101

Campaign Launch Education Entertainment 101

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Here's a checklist of key places to share your video marketing content every time you have something new. Your Website or Campaign Landing Pages. Email Signatures.

Click Through Rate 75

Click Through Rate Promote Campaign Engineering 75

Heinz Marketing

JULY 23, 2018

By Matt Heinz , President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Amy Holtzman , VP, Marketing at Splash. ” for good reason. What do you think?

Pipeline 43

Pipeline Sales B2B Start-ups 43

Hubspot

JUNE 2, 2021

If done well, they represent the essence of your brand identity and the overall theme of your web page. In web design, a hero image is the first photo, graphic, illustration, or video people see on a web page. The goal of this image is to add energy and excitement to a page. That's not the most attractive web page, right?

Objectives and Key Results 99

Objectives and Key Results Retail Follow-up Start-ups 99

ConversionXL

NOVEMBER 10, 2021

Understand how users interact with your pages and ask yourself: Which pages get the most traffic? Next, look at the current state of your market: Who’s interested in your product or services? It also means leveraging data and intent to optimize your advertising better. Where do visitors spend the most time? Image source.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

ConversionXL

OCTOBER 5, 2016

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it… to make sure they work the way they’re supposed to. For optimizers, quality assurance is about ensuring the quality of a site, landing page, test treatment, email campaign, etc. via Quora).

UX 104

UX User Experience X-functional Launch 104

Hubspot

AUGUST 20, 2020

The HubSpot Education Partner Program — or EPP — is a community of educators who teach at colleges and universities worldwide that receive free software and support from HubSpot to train the next generation of marketing, sales, and service professionals. As a small team of three, it’s important for us to make a large splash where we can.

Clients 99

Clients Education Networking Promote 99

Partners in Excellence

FEBRUARY 1, 2016

Every day, it seems there is a new sales, marketing, customer service tool popping up on the web. Usually, there’s a link at the bottom of their webpage (often, they only have a splash page than you have to scroll and scroll and scroll through—a real pain on an IPhone.). Oops, there’s that word “trust.”

Minimum Viable Product 49

Minimum Viable Product Trust Contact Legal 49

Lead Fuze

DECEMBER 4, 2023

Yes, less time spent writing means more time for other crucial tasks in your marketing campaigns. And with no fear of writer’s block plus its cost-effectiveness – particularly for small businesses – it’s clear to see why AI-driven content is making quite the splash.

Engineering 52

Engineering Technique Contact Follow-up 52

Hubspot

NOVEMBER 22, 2016

Maybe you do, if you’re a marketing nerd like I am.) They cut through its estimated “trillions” of web pages in existence to find the information you’re looking for. But it’s not just about the words on the page. As marketers, all of this stuff matters. Okay, fine. Believe it or not, algorithms are really cool.

Engineering 78

Engineering Technology Technology Finance 78

Hubspot

SEPTEMBER 11, 2013

For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. intermediate inbound marketing' Think BMW rather than Volkswagen. Focus on customers, not just prospects.

Launch 69

Launch Product Contract High impact 69

ConversionXL

MAY 3, 2020

That’s why optimizers conduct quality assurance on sites, landing pages , test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to. For optimizers, quality assurance ensures the quality of a site (or landing page, test treatment, email campaign, etc.) And it’s a very high-risk test.

UX 63

UX User Experience X-functional Launch 63

Closing Bigger

APRIL 22, 2011

Search for relevant industry #hash tags ( ie #scrm #rechat #bieber or whatever your target market talks about) follow those people, then as per #3 – reach out and communicate. Change your Twitter bio from time to time to attract new markets through search. Search Twellow.com for regional influencers and follow them.

Territory 143

Territory Follow-up Promote Presentation 143

Hubspot

JUNE 30, 2016

When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach.

Cold Call 52

Cold Call Promote Conversion Start-ups 52

Hubspot

APRIL 14, 2011

If you are not a professional writer, the blank page can be scary. Like the blank page for a writer, you still need to craft content for your video. These basic videos will probably not go viral but they are great to embed on your FAQ pages. Marketing Takeaways. Grow Your eCommerce Business Using Inbound Marketing.

Niche 74

Niche Pitch Education Technology 74

Hubspot

OCTOBER 31, 2017

Eric Peters , the senior growth marketing manager with HubSpot Academy, explained the technology that makes emails like these work. The CTAs point to the splash page describing the certification.". This approach could be applied to a number of marketing materials -- ebooks, webinars, and blog articles, to name a few.

Presentation 101

Presentation Networking Contact Follow-up 101

Hubspot

DECEMBER 26, 2011

To make a splash at Dreamforce this year, for example, HubSpot created an iPad app for one of its free marketing tools , and HubSpotters ran reports to measure the website performance of booth passers-by. If they're in marketing, they should promote it on their personal and corporate social media accounts.

Promote 64

Promote Construction Consult Networking 64

Hubspot

OCTOBER 24, 2013

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don''t need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

A/B testing 76

A/B testing Promote Conversion Campaign 76

ConversionXL

JANUARY 24, 2013

. “ If you enlist the help of a more-attractive listing agent, you have a better chance of selling your home at your desired price, but your house will have to sit on the market for a longer period of time. The year year is 2007, it’s early July and you are on the market for a new mobile phone. Small print. Too much text.

Real Estate 120

Real Estate Trust Up-sell Price 120

SalesLoft

OCTOBER 9, 2012

Here Mike takes an emotional approach to sell that is relevant and unlike anything else on the market. Hope is Not a Strategy (Rick Page). He made a big splash at enterprise software powerhouse MSA and shares a solid process on how to land large 6+ figure deals here. The Challenger Sale (Matthew Dixon, Brent Adamson).

Cold Call 52

Cold Call Sales Up-sell Represent 52

Hubspot

FEBRUARY 14, 2011

Some would hypothesize that the growth can be attributed to a rise in participation and spending in social media, search engine optimization, and search engine marketing. By implementing inbound marketing tactics small to mid-sized eCommerce companies can attract more qualified visitors to their websites and increase sales.

Manufacturing 55

Manufacturing Promote Networking Engineering 55

Hubspot

AUGUST 7, 2012

All it requires is a little splash of creativity! In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. 1) Twitter Live Feeds and Conversations. 3) Pump Up With Pins.

Real Estate 78

Real Estate Networking Campaign Follow-up 78

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. This should include updating the following - Page title, Meta description, and internal page links. View more documents from HubSpot Internet Marketing.

Entertainment 72

Entertainment Networking Follow-up Engineering 72

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Marketers can learn a lot from P&G's example.

Campaign 78

Campaign Electricity Launch Gambling 78

Closing Bigger

APRIL 22, 2011

Target regional (all regions your market to) influencers (not necessarily Twitter superstars) on Twitter and put them on a private list. If you do a podcast or produce video put it on your splash page or mention it in your intro and extro. Emails and updates titled “Follow me on Twitter” are generally considered bad form.

Territory 52

Territory Follow-up Promote Presentation 52

Closing Bigger

APRIL 22, 2011

Search for relevant industry #hash tags ( ie #scrm #rechat #bieber or whatever your target market talks about) follow those people, then as per #3 – reach out and communicate. Change your Twitter bio from time to time to attract new markets through search. Search Twellow.com for regional influencers and follow them.

Territory 52

Territory Follow-up Promote Presentation 52

Hubspot

MARCH 12, 2018

Hey [Prospect], Congratulations on your new role as VP Marketing. Look at your prospect's case study page if they have one, or check out reviews about them online. If you don't have marketing automation software in place that tells you when your prospects are visiting your website , publish to LinkedIn Pulse instead.

Prospecting 101

Prospecting Referrals Sales Up-sell 101

Hubspot

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration. Free Event Registration Tools. Are you a WordPress user?

Price 93

Price Contact CRM Promote 93

Heinz Marketing

JULY 9, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring every week some of the best and brightest minds in B2B sales and marketing. He’s the VP of marketing at Drift.

Pipeline 43

Pipeline Sales B2B Start-ups 43

Sales Hacker

OCTOBER 14, 2021

To appear on the first page, you have to get your product submitted by a trusted hunter or get promoted by Product Hunt moderators. Both times, our product wasn’t featured on the first page from the start. Announce the launch on your social pages. Step 4: Find a hunter. Step 5: Launch. Send a note to your clients and past leads.

Launch 89

Launch Product Minimum Viable Product Campaign 89

VanillaSoft

NOVEMBER 15, 2021

The 2021 Purdue Day of Giving made an even bigger splash by bringing in $52,489,367 ! Thanks to its ability to convey more than just words, as well as put a face to the name, video has become an integral part of every marketing campaign. Create a Giving Day landing page to showcase your personalized videos.

Campaign 76

Campaign Follow-up Start-ups Trust 76

ConversionXL

FEBRUARY 5, 2016

Or maybe your page is not optimized for mobile and they have to scroll or pinch and zoom to get to the form.” (via Step three… Again, notice the simplicity and size of key page elements. via Unbounce). Perceived friction means that if your mobile site looks hard to navigate, it is. The process was completely pain-free.

UX 91

UX Drivers/motivators Real Estate Retail 91

Sales Hacker

JANUARY 28, 2021

With the shift to remote work and more new products hitting the market every day, it’s no surprise that social selling has risen in popularity. Nowadays, your LinkedIn profile extends beyond your actual profile page. Here’s how to show recruiters on LinkedIn you’re open to work: Go to your LinkedIn profile page.

Pitch 119

Pitch Networking Up-sell Prospecting 119

ConversionXL

JULY 21, 2020

You turn up the volume of your marketing efforts to meet quarterly KPIs—sending out more posts, emails, and ads. Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. But knowing your marketing needs to be customer-focused is one thing; producing it is another.

Customers 92

Customers Campaign Drivers/motivators Start-ups 92