Martech

JANUARY 2, 2024

I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing.

Strategic planning 133

Strategic planning Government Construction Legal 133

Martech

FEBRUARY 7, 2024

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. This is especially true in the finance industry, where establishing trust with genuinely helpful content is crucial in today’s competitive market.

UX 96

UX Trust Education Finance 96

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. You’ll learn: Why establishing brand credibility and awareness should be the priority, with Google rankings being a byproduct of providing remarkable content.

Entertainment 121

Entertainment Engineering Presentation Education 121

Search Engine Land

SEPTEMBER 7, 2023

Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. However, for online businesses, it is very important to prepare for these days by using digital marketing services. Here are some tips for starting your email marketing campaigns early: Start planning early. Track your results.

Campaign 134

Campaign Retail Engineering Start-ups 134

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. Last time, we talked about how to unlock more value from your event content , and the value of original content such as breakout sessions in your marketing plan. Infographics. Exactly none. Speaker interviews.

Hospitality 128

Hospitality Pipeline Strategize Presentation 128

Martech

SEPTEMBER 7, 2023

Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. However, for online businesses, it is very important to prepare for these days by using digital marketing services. Here are some tips for starting your email marketing campaigns early: Start planning early. Track your results.

Campaign 112

Campaign Retail Start-ups Engineering 112

Search Engine Land

OCTOBER 25, 2023

Everyone talks about quality content , but it’s often hard to define. Google has attempted to define quality so that there is some framework for content creators. Review AI-generated content. Review content for any contradictory statements. This increases the overall effectiveness of the content. Master grammar.

Objectives and Key Results 111

Objectives and Key Results Presentation Engineering Trust 111

Search Engine Land

MARCH 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. How much should you budget for content? What should be included in your content budget? What do most marketers budget for content marketing?

Objectives and Key Results 96

Objectives and Key Results Transportation Hospitality Healthcare 96

Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. But what exactly does it mean to be strategy-led in B2B marketing?

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Search Engine Land

AUGUST 2, 2023

A link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This information helps create a guiding policy that leads to coherent actions, adding value for content creators and encouraging them to share your content.

Minimum Viable Product 93

Minimum Viable Product Technique Represent Technology 93

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message.

B2B 124

B2B Cold Call Objectives and Key Results Launch 124

Search Engine Land

MARCH 3, 2023

Google and Bing halt all ad sales in Russia 2022: The platforms already had suspended ads from Russian state media. Microsoft Bing updates search results interface to make it more visually immersive 2021: Microsoft Bing updated recipe results, similar-looking items, expandable carousels, infographic panels and local answers design.

Launch 95

Launch Engineering Campaign Entertainment 95

Search Engine Land

MARCH 1, 2023

Build efficiency in research, planning, and on-site content for earned links. I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. Below, I’ll cover how the AI chatbot can be used for link building processes. Narrowly focus the direction of efforts.

Niche 105

Niche Technique Campaign Follow-up 105

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

ConversionXL

JUNE 15, 2021

Not every piece of content needs to tell a story. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. What is storytelling in marketing and how does it help you attract and grow your audience?

Education 153

Education Presentation Promote Campaign 153

Salesforce

OCTOBER 26, 2022

However, even with countless resources available to improve personalization, marketers still face many hurdles when executing their strategy. In our recent Trends in Personalization survey , we found that 94% of marketers say customers expect a personalized experience. So what stands in the way of personalized marketing?

Customers 98

Customers Appointment Price Campaign 98

Heinz Marketing

JUNE 27, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The State of Webinars: Length, Engagement, and Feature Trends [Infographic]. 5 Ways to Keep Producing Video Content for Your Company (Without Leaving Your Home).

B2B 125

B2B Sports Sales 125

Hubspot

MAY 3, 2021

our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the industry evolve — and we compiled our most relevant digital media research for marketers and content creators into our latest " State of Digital Media " report.

Pitch 101

Pitch Promote Represent Follow-up 101

Heinz Marketing

DECEMBER 29, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. The Case for Interactive B2B Content. This means we must incorporate what we know about how that reliance affects our attention spans into the development of B2B content marketing strategies. People don’t have patience to read through complicated content.

B2B 139

B2B Technology Technology Strategize 139

Hubspot

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Consumers are beginning to rely on marketing videos from brands. The interest in video isn't surprising or new.

Entertainment 101

Entertainment Niche Education Price 101

Salesmate

JUNE 5, 2020

In this section, I will focus on what is a sales pipeline, and why it is important for you to keep it filled with new leads. So, what is a sales pipeline? Definition. Sales pipeline is a series of steps that enable your sales team members to organize and manage their deals and sales activities. Here is simplified math. Then comes the sales funnel.

Pipeline 120

Pipeline CRM Sales Follow-up 120

Hubspot

AUGUST 4, 2020

As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts. Co-Marketing vs. Co-Branding. How does co-marketing work? This content (e.g.

Campaign 101

Campaign Promote Legal Pitch 101

Hubspot

FEBRUARY 1, 2021

If you're in marketing, I'll bet it's one of your bigger concerns. 62% of companies have, or plan to have, an omni-channel marketing strategy ( AdWeek ). 62% of companies have, or plan to have, an omni-channel marketing strategy ( AdWeek ). But it's a new dawn and it's a new day. Future of Digital Advertising.

Represent 101

Represent User Experience Technology Technology 101

Hubspot

DECEMBER 13, 2022

In the HubSpot Blog’s recent Sales Strategy & Trends Report , we found that although 37% of salespeople leverage sales enablement content or strategies in their role, 88% of those using it say it’s moderately to extremely important to making a sale. Content is king and a key part of sales enablement strategy.

Represent 58

Represent CRM Sales Up-sell 58

Hubspot

MARCH 31, 2020

I’ve also pinned content to my boards so I can refer to them in the future, use them as inspiration, or share them with my friends. Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest , why wouldn’t marketers want to be on the platform?

Promote 101

Promote Networking Follow-up Education 101

Hubspot

MARCH 16, 2021

In 2021 and beyond, it's critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs. To consider the importance of visual search in 2021, let's start with an example. The other day, I Googled "how to conduct a vlookup in Excel". Enter: The power of images.

User Experience 101

User Experience Engineering Represent Follow-up 101

Hubspot

SEPTEMBER 13, 2023

Table of Contents What is a sales projection? The current state of the market and the position the business occupies within it. Sales projections provide important data that helps business leaders make informed decisions about product pricing, finances, staffing needs, marketing strategy, and sales processes.

Objectives and Key Results 64

Objectives and Key Results Pipeline Finance Quota 64

Hubspot

AUGUST 25, 2020

Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you're trying to reach is changing. In some ways, this makes it one of the sciences with the fastest rates of turnover, since you are actively trying to match, or exceed, the pace of the culture to which you're marketing.

Clients 101

Clients Service Drivers/motivators Follow-up 101

Hubspot

MARCH 4, 2020

For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) Not to mention, media content helps you stand out from competitors and other businesses. with its target audience members.

Negotiate 100

Negotiate Campaign Process CRM 100

Hubspot

JUNE 5, 2020

As much as I appreciate these hot topics, they are each connected to digital marketing. Digital Marketing. Let's start with digital marketing. Simply put, digital marketing involves connecting with and influencing your potential customers in the online space. Digital Selling.

Sell 91

Sell Lead generation Sales Manufacturing 91

Lead Fuze

SEPTEMBER 30, 2021

By building a strong brand identity, the accountant will have a place and the market what you would work on up-scaling. Brand assets meaning logo visual stories videos and every content that you would be the attracting magnets for leads. What are the tools and software needed for lead generation? lead generation for accounting firms.

Lead generation 52

Lead generation Niche Objectives and Key Results Strategic partnership 52

Hubspot

MAY 19, 2020

In fact, 75% of B2B buyers consumed webinar content last year, which makes it a good idea to include webinars in your marketing mix. Then, working with ClickMeeting, who now publishes an annual State of Webinar Report, I set out to closely examine how B2B marketers can make webinars work up, down, and beyond the sales funnel.

Customers 91

Customers B2B Lead generation Closing 91

Hubspot

MARCH 23, 2020

According to our 2020 State of Marketing report , blogging is the third most utilized form of content marketing, just behind video and infographics. Although I was a bit concerned by the number of people that claim they "never" read blogs, this content strategy still seems to be effective.

Promote 94

Promote Engineering Follow-up User Experience 94

Sales Hacker

MAY 5, 2021

RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Marketing automation. Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Check it out.

GTM 101

GTM Consult Territory Real Estate 101

Sales Pop!

OCTOBER 26, 2021

Why do all marketers hunt for Google backlinks? Marketers, as well as search engines, consider backlinks to be the most important off-page SEO factor. However, the general principle states: the quality of the links to your website proves your expertise and form your reputation in the eyes of both search engines and real visitors.

Engineering 52

Engineering Referrals Technique Represent 52

Hubspot

AUGUST 20, 2020

The Infographic Post. Format: List of similar items or content. Another very popular blog post format, the list post (commonly referred to as a "listicle"), is characterized by content organized in a list. decisions, decisions. It's okay though! We're here to help you through it. And if I'd added a SlideShare to them?

Angle 101

Angle Entertainment A/B testing Presentation 101

Hubspot

MAY 19, 2020

I've written about Twitch , Instagram marketing , exciting company cultures , and team building games. I've written about highly technical topics, such as Why Website Indexation Is A Must-Have for Marketers and Header Tags: What They Are and How to Use Them. The blog team at HubSpot likes to experiment with how content is presented.

Entertainment 100

Entertainment Angle Niche Consult 100