Search Engine Land

OCTOBER 30, 2023

Marketers often work at a distance from frontline operations. Plus, combining outside-sourced content with an SEO’s skills in finding keywords, structuring content, and generating links can form a powerful piece of content that performs nicely. If possible, make it a habit to regularly interview some of your current customers.

Agriculture 95

Agriculture Angle Clients Appointment 95

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Strategize 104

Strategize Trust Legal Retail 104

Sales Gravy

AUGUST 24, 2023

Some of their questions include: standing out in a final round interview process, targeting and selling into larger accounts, losing to a competitor, and ways to contact hard-to-reach stakeholders on LinkedIn. Q: How Do I Stand Out In The Final Round Of The Interview Process? Use the audience's language and be specific.

Pipeline 77

Pipeline Sales Presentation Strategize 77

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 109

Meeting Campaign Lead generation Strategize 109

Sales Pop!

JANUARY 18, 2024

Consider partnering with specialized recruiters or tapping into passive candidate markets through targeted headhunting for hard-to-fill roles. This process should include detailed interviews, skill assessments, and background checks. Consider involving various team members in the interview process to gain different perspectives.

Objectives and Key Results 52

Objectives and Key Results Strategize Niche Referrals 52

Sales Hacker

FEBRUARY 10, 2021

In order to be as proficient as possible in your hiring process, the first step in the process is to have a structured framework to follow. Create a structured framework of the competencies you’re looking for. The typical interview process for an AE can be three to five interviews plus a mock presentation or exercise.

Sports 139

Sports Negotiate Technique Presentation 139

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors.

Engineering 123

Engineering Promote User Experience Drivers/motivators 123

Veloxy

JANUARY 30, 2024

Many organizations and businesses collect email contact information and phone numbers as part of their marketing efforts. Alternatively, if they’ve shared a video or post in which they were interviewed, they might have tagged the interviewer and included their contact information.

Legal 130

Legal Contact Technique Prospecting 130

ClickFunnels

DECEMBER 14, 2022

The post 7 Effective Copywriting Tips For Affiliate Marketing appeared first on ClickFunnels. It might seem like you don’t need copywriting for affiliate marketing. But nothing could be further from the truth because copywriting is required at every stage of the affiliate marketing sales funnel. One-on-One Customer Interviews.

Pitch 229

Pitch Up-sell Niche Sell 229

Martech

APRIL 11, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Greg Morales director of marketing technology solutions for Allant Group, a journey orchestration solution provider. The interview was edited for length and clarity. )

UX 88

UX Technology Technology Start-ups 88

ClickFunnels

SEPTEMBER 20, 2021

The post How To Structure An Elevator Pitch That Works Like Crazy appeared first on ClickFunnels. How to structure your elevator pitch? How to Structure Your Elevator Pitch How Can You Take Your Elevator Pitch to the Next Level? How to Structure Your Elevator Pitch. Then you need an effective elevator pitch. …etc.

Pitch 244

Pitch Niche Up-sell Clients 244

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul. This created communication and work silos among teams.

Process 99

Process Government Consult Clients 99

Salesforce

OCTOBER 14, 2021

Know the market You need to be ready. First determine if you enjoy building solutions and apps then try to navigate the Salesforce platform, understand how it works, and do the market research. Find a good mock interviewer The hardest part for me was interviewing for jobs. Trailhead Module: Interview Strategies.

Start-ups 98

Start-ups Follow-up Networking Technology 98

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. You still need structure. One way to add structure is by using the STAR method.

Consult 66

Consult Objectives and Key Results X-functional Construction 66

SalesPop

JANUARY 11, 2023

Today, in this expert insight interview, John and Michelle Vazzana discuss “How To Change Sales force Behaviour While Avoiding Common Pitfalls.” ” This Expert Insight Interview Discusses: How to implement effective changes in sales force behavior? Approach the simplicity and elemental parts of performance development.

Education 52

Education Sales CRM Pipeline 52

Search Engine Land

FEBRUARY 24, 2023

Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. 2020: Competition forces retailers to rethink the role of branded, non-branded and trademark traffic by Chris Corrado 2019: Content structure and structured data: Will they impact featured snippets?

Negotiate 126

Negotiate Launch Electricity Networking 126

Martech

FEBRUARY 7, 2024

This interview has been edited for clarity and length. Q: How did you get into marketing? I think that’s what really introduced me to marketing. And not only marketing but also technology. I was working with marketing and with the engineering team, building a product. Q: What did you learn from that experience?

UX 105

UX Technology Technology Up-sell 105

Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. Interview edited for length and clarity.) Q: How did you get started in marketing? Q: In marketing?

Transportation 100

Transportation Cross-sell B2C Drivers/motivators 100

SaaStr

MAY 5, 2021

Your primary focus in the earliest days of the company is achieving product-market fit. That structure also helped us take on customers we weren’t quite ready for, at times testing our existing systems and processes, but mostly stretching my team to deliver an increasingly better product. $25-50M: 5-25M: Hire a CPO early.

Product 109

Product Launch Growth Strategize 109

Search Engine Land

APRIL 3, 2023

While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems”), it is also a brilliant AI-driven SEO play. ” Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. Job skills.

Teamwork 95

Teamwork Real Estate Growth Referrals 95

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Retail 107

Retail B2C Referrals Consult 107

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. When it comes to marketing Workspace, Alison shared they’re double down on showing off the value off of Duet AI, Google Workspace’s AI assistant.

GTM 91

GTM Cross-sell Territory Retail 91

Sales Hacker

NOVEMBER 17, 2022

I’m the founder of iCareerSolutions, a 20x award-winning resume-writing company, specializing in executive and C-suite level resumes that get my clients high-level interviews. Instead, respect recruiters’ time by showing them only enough information to secure the interview. Identify market trends. And I should know.

Objectives and Key Results 76

Objectives and Key Results Sales Education Strategize 76

Heinz Marketing

APRIL 25, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Across every client, every company, and every team, there is a constant struggle between complexity and simplicity. As this is a marketing blog, I will couch these ideas in marketing context. The exercise itself can be enlightening if leaders disagree on the structure.

X-functional 104

X-functional Strategize Growth Clients 104

ClickFunnels

SEPTEMBER 29, 2022

The post How To Develop A Digital Marketing Strategy For A Brand appeared first on ClickFunnels. Digital marketing can help you with that. That’s why today we are going to discuss how to develop a digital marketing strategy for your brand. Often, the results of such interviews can be used to design more comprehensive surveys.

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

Search Engine Land

AUGUST 15, 2023

As marketers, we always joke that brands win after every Google update. But topical content and structured data re-enforce all your further steps making it easier for Google to connect all the dots and finally collect all the positive signals to turn your site into an entity. Get interviewed! Brands (i.e.,

Niche 85

Niche Trust Start-ups Engineering 85

Hubspot

MARCH 29, 2019

To consider what semi-structured data is, let's start with an analogy -- interviewing. Let's say you're conducting a semi-structured interview. This, as the name implies, falls somewhere in-between a structured and unstructured interview. What Is Semi Structured Data. What Is Semi Structured Data.

SQL 69

SQL Follow-up Start-ups 69

SaaStr

OCTOBER 10, 2023

The Founder-Led Sales Era When you’re first starting out, and have that initial product-market fit and tight feedback loops with champions and customers, there are many pros to founder-led sales. At some point, you have product market fit, and you’re ready to scale and cross that chasm into the longer tail of customers.

GTM 77

GTM Cross-sell Price Sales 77

CloserIQ

MARCH 1, 2019

It happens at every sales job interview. Towards the end, the interviewer will turn to you and ask if you have any questions. This part of the sales job interview isn’t just a formality, and it’s certainly not a chance for you to just coast. The questions portion of the interviewer presents an opportunity for you.

Commission 89

Commission Territory Quota Represent 89

Sales Pop!

OCTOBER 27, 2023

His perspective revolves around the concept that marketers and sales professionals. By recognizing these triggers, marketers and sales professionals can step into the shoes of buyers and offer tailored solutions that directly address their needs and concerns.

Strategize 64

Strategize Objectives and Key Results Conversion Process 64

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 109

B2B Cross-sell Hospitality GTM 109

Sales Hacker

JUNE 26, 2020

We were caught in a perpetual struggle between Sales and Marketing. Sales blamed Marketing for not attracting enough high-quality leads , and Marketing claimed Sales wasn’t nurturing leads enough. Marketing never knew what happened to their inbound leads, and Sales would work with leads they knew nothing about.

Referrals 120

Referrals CRM CTR Cross-sell 120

SaaStr

JANUARY 12, 2022

Define your ideal account executive profile and use that when interviewing potential reps. When we interview someone to become an account executive at Databricks, part of that process is going through a mock sales call or meeting. We have a Slack channel dedicated to mid-market commercial wins.

Teamwork 81

Teamwork Pipeline Territory Sales 81

ConversionXL

APRIL 17, 2019

As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. To do that, you don’t need to reinvent the customer interviewing wheel. Before you start interviewing, define your goals. What solutions do they consider?

Customers 120

Customers Drivers/motivators Objectives and Key Results Prospecting 120

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

B2B 117

B2B Customers Appointment Objectives and Key Results 117

Sales Hacker

SEPTEMBER 29, 2022

Because the sales team will be in direct contact with the customers, it’s important that there is a significant amount of time zone overlap between your international sellers and your market. Once you’ve chosen your country and started interviewing people, filter for English communication skills in your interview process.

Territory 88

Territory Sales Pipeline Start-ups 88

Search Engine Land

OCTOBER 23, 2023

The interview has been edited for length and clarity. You have to find out how it’s being standardized, how it’s being structured and homogenized. Because all of those components together make the data more marketable and more effective. And third is the quality of the data. What role do agencies and adtech partners play?

Retail 117

Retail Networking Customers E-commerce 117