Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology. That’s a question I’m asked regularly, likely because all companies are curious about their competitors.

CRM 130

CRM Retail Technology Technology 130

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

B2C 121

B2C Launch High impact Market share 121

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. RMNs are attractive to advertisers because of the deep knowledge retailers have about their customers. The guidelines will be open for public comment through October 13. Why we care. Guidelines.

Retail 126

Retail Networking Growth Campaign 126

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. There are tools in the market to help you: Analyze datasets: AI can identify new and valuable keywords that might have been overlooked. Here’s where AI can assist.

Campaign 119

Campaign Strategize Conversion B2B 119

Martech

FEBRUARY 20, 2024

I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion. They have done this to “maximize shareholder value.”

Electricity 105

Electricity Advertising/ Marketing Gaming Follow-up 105

Search Engine Land

JANUARY 23, 2024

Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. For example, sales reps don’t just sell advertising.

Commission 121

Commission Construction Represent Contact 121

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. A world of excess: Is more really better?

A/B testing 125

A/B testing Click Through Rate Campaign Trust 125

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

B2B 111

B2B X-functional UX Campaign 111

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. With marketers mostly being measured by performance, such as clicks and conversions, I suspect advertisers weren’t biting on these ad formats. And why not?

Campaign 104

Campaign CTR Retail Networking 104

Search Engine Land

JUNE 14, 2023

Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the ‘Final URL expansion’ tab.

Campaign 93

Campaign User Experience Engineering Consult 93

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. That’s awareness.

Non-Profits 118

Non-Profits Campaign Strategize Growth 118

Search Engine Land

OCTOBER 27, 2023

In the end, you hang up and realize our role as advertisers is to make sure we deliver the highest results with the smallest budget possible. Look, I know the PPC community is angry at Google for raising ad prices, and some even go as far as saying that automated bidding strategies are only meant for having advertisers spend more.

Non-Profits 122

Non-Profits A/B testing Campaign Networking 122

Search Engine Land

MAY 16, 2024

But I can’t remember an extended period of sustained negativity around the quality of Google’s Search results as I’ve seen over the past two years – both inside and outside of the search marketing industry. .” Pichai said the same thing during Alphabet’s Q1 2024 earnings call. Clearly, he wasn’t wrong.

Gambling 65

Gambling Launch Follow-up Engineering 65

Veloxy

MARCH 29, 2021

When budgets are tight, online marketing is usually the first expense businesses look to cut. Traditional advertising methods are hard to measure and incredibly costly. But thing is, small business have never had greater access to cost effective and highly trackable marketing tools. I’ll stop you right there.

Commission 239

Commission Manufacturing Referrals Retail 239

Search Engine Land

MARCH 12, 2024

To that end, I can say that most Google Ads agencies and marketers may not benefit tremendously from this early iteration of Gemini. Gemini makes it incredibly easy for them to create campaigns and get started, while specialist media buyers and performance marketers would rather build on its output than publish it as is.

Campaign 123

Campaign Conversion Clients Technology 123

Martech

DECEMBER 13, 2022

More choice for advertisers. Not only does this allow advertisers access to more consumers, it gives the advertisers premium inventory in the form of wildly popular movies and series. And Disney+ is developing content that connects with audiences in other parts of the world, including Asia Pacific markets. Why we care.

Territory 107

Territory Entertainment Price Launch 107

Search Engine Land

MARCH 20, 2023

Eventually, you’ll reach a point where increased bids will only return little to no gain. This is the law of diminishing returns at play. When running PPC campaigns, you are contending with this concept and many other factors outside your control. This will help you set better expectations when assessing your PPC performance.

Gaming 90

Gaming Non-Profits Profit margin Price 90

Martech

MARCH 1, 2023

We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog. But the fact is that some products with AI claims might not even work as advertised in the first place.

Launch 105

Launch Technology Technology Product 105

Search Engine Land

OCTOBER 10, 2023

It doesn’t take a linguist to figure out that Demand Gen is Google’s attempt to help advertisers generate demand, since Google Ads has typically been seen as a channel to capture demand as people are looking for something. What to expect with the rollout and how to approach it. Advice on Demand Gen campaign and budget management.

Campaign 122

Campaign Clients Territory Conversion 122

ClickFunnels

JULY 1, 2021

Define your target market’s problem, share your solution, build credibility, reveal your unique value, and call them to action… all in under 30 seconds. An elevator pitch is a quick — think 30 seconds or less — and compelling description of your brand, services, or products that’s crafted to appeal to your target market. Can you do it?

Pitch 246

Pitch Real Estate Entertainment Consult 246

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. ” So, is keyword research obsolete yet? .” Also on this day.

Engineering 101

Engineering Non-Profits Electricity Networking 101

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead.

B2B 126

B2B Lead generation GTM CRM 126

Martech

NOVEMBER 21, 2023

With a solid data foundation, the DAM can “extend its arms into the other areas of your marketing technology stack,” Murphy said. Building a flexible data model A flexible data model requires clear definitions and field types. Dig deeper: Building a DAM business case An adaptable DAM You can’t just “set and forget” your DAM.

Legal 100

Legal Finance Technology Technology 100

Search Engine Land

JULY 1, 2023

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. “The Marketing Land course is designed to give people practical applications of GA4,” Harris said. “> “> “> “> “> “> Processing…Please wait.

E-commerce 106

E-commerce GTM Campaign Follow-up 106

Martech

OCTOBER 27, 2023

But given Chrome’s domination of the browser market , the move will have a significant impact, not least on marketing. ” Despite what Grote called “the accelerated loss of identity signals,” he didn’t foresee new kinds of impact on marketers. IP address protection is nothing new.

Presentation 122

Presentation Niche B2B Technique 122

Martech

AUGUST 13, 2021

But from an advertising perspective, marketers should look at the CTV share in relation to other digital channels. Extreme Reach, as a global ad platform for all forms of TV and streaming video, shows that CTV is holding steady in their latest Video Benchmarks report , as marketing dollars rebound from the pandemic.

Growth 132

Growth E-commerce Sports Launch 132

Search Engine Land

JANUARY 18, 2024

Check with clients and/or executives to lock in business goals for the year January is a great time to double-check business goals and make sure your marketing campaigns are aligned. testing a new audience demographic) goal shifts that marketing needs to support. Be creative and resourceful in the way you’re engaging your audience.

Campaign 116

Campaign Clients Growth Networking 116

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy. However, as someone who has dedicated their professional career to digital marketing, it can cause frustration.

Click Through Rate 132

Click Through Rate Campaign Retail Clients 132

Search Engine Land

JULY 13, 2023

Amazon Prime Day is soaring in popularity and with such a high footfall of traffic, it’s an excellent time for marketers to advertise and optimize on the platform for maximum reach. For those advertising on Amazon already, it may be worth considering increasing ad spend. Get the daily newsletter search marketers rely on.

E-commerce 96

E-commerce Retail Sports Networking 96

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Are you being honest?

Campaign 138

Campaign Drivers/motivators Clients Technology 138

Martech

AUGUST 2, 2022

This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. As a result, we sometimes stray slightly beyond the boundaries of our own definition. we are seeing close to an equal number of companies/products entering and exiting the market each year. . In the U.S.,

CRM 123

CRM B2B Start-ups Campaign 123

Search Engine Land

JUNE 12, 2023

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Today I wanted to dive into some data showing why you should never be happy with “average.”

CTR 100

CTR Click Through Rate User Experience Conversion 100

Search Engine Land

JUNE 15, 2023

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. Here’s a recap of the wide-ranging SMX Advanced keynote interview.

Conversion 105

Conversion Real Estate CTR Click Through Rate 105

Martech

NOVEMBER 17, 2022

Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available data, here’s how marketers are getting their first-party data in order and partnering with clean rooms.

Campaign 108

Campaign Government Customers Process 108

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything. A: My career path has been an irregular one, to say the very least.

Government 111

Government Technology Technology Start-ups 111

ClickFunnels

OCTOBER 24, 2021

Frankly, when it comes to marketing, the mortgage industry is way behind the curve – and that’s good news for you! We will show you how you can take some of the most effective digital marketing strategies and then use them to explode your mortgage lead generation… And leave your competitors in the dust! Here’s how…. It doesn’t!

Lead generation 246

Lead generation Real Estate Niche Promote 246

Search Engine Land

APRIL 19, 2023

This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results. Considerations when setting your Facebook and Instagram advertising budget When we talk about ad budgets, several elements come into play.

Campaign 101

Campaign Up-sell Start-ups Lead generation 101