Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. Google Buys Twitter Sentiment Analyzer fflick To Support “Contextual Discovery” 2011: The fflick service analyzed and organized comments about movies. Yahoo Beats Expectations with Weak $1.5B Google Promotes Boost To All Of U.S.,

A/B testing 122

A/B testing Engineering Price Territory 122

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. 5) Adrants.

Real Estate 83

Real Estate Promote Campaign Gaming 83

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Engage with your fanbase.

B2C 60

B2C Follow-up Promote Entertainment 60

Sales Hacker

AUGUST 15, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. The post Episode 40: Twitter Bio or… Cold Email ??? Join Kristina Finseth (Sr. Let me know if you’re open to brainstorming it.

Finance 81

Finance Price Engineering Growth 81

Closing Bigger

APRIL 22, 2011

Today’s social media podcast ( direct download here ) and blog post is on how to increase your Twitter following. Here are 52 (non-automated) Ways to Increase Your Twitter Followers: Have a custom background that tells what you do and who you are. Have a complete bio with keywords that people search for.

Territory 143

Territory Follow-up Promote Presentation 143

ConversionXL

JULY 16, 2021

It should be informed by your market, competitor, and user research, and optimized through feedback and testing. Figure out how your product uniquely fits into the market and drive that message home. Even then, treat your marketing messaging as a living document to match your ever-evolving audience. Start with user research.

Niche 127

Niche User Experience Launch Transportation 127

Hubspot

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Market research shows brands, like FabFitFun, where their audience is and gives them clues as to where to seed content. Mandy McEwen x LinkedIn Marketing.

Target audience/market 99

Target audience/market Promote Trust Clients 99

Hubspot

JULY 30, 2015

Wow do you make your author bio compelling, powerful, and effective without a whole lot of space? 11 Tips for Writing an Author Bio That Doesn't Suck. Different publications will have different standards, but the general practice is to write your bio in the third person. Your bio should establish credibility. Cat lover.”.

Technique 78

Technique Conversion Strategize Start-ups 78

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. Social media marketing is constantly changing and growing.

Territory 76

Territory Follow-up Networking Promote 76

ConversionXL

NOVEMBER 24, 2021

For Apple, Senior VP of Worldwide Marketing, Greg “Joz” Joswiak, connects with his audience by sharing content that reflects the brand’s Why (innovation, challenging the status quo, “Think Different”). SparkToro is an audience research platform that helps marketers find their prospective customers’ main sources of influence.

Retail 134

Retail Networking Follow-up Start-ups 134

Hubspot

JANUARY 3, 2014

I don''t know about you, but when I first got started on Twitter , I was really overwhelmed. I had to pick my handle, find a flattering picture of me that wouldn''t just be awkwardly cropped from a group shot, think of a creative bio, start to tweet, etc., I threw up a random bio, sent a semi-sarcastic tweet, and went on my merry way.

Follow-up 78

Follow-up Start-ups Represent Campaign 78

Hubspot

JANUARY 21, 2020

This approach shows the company's deep understanding of marketing to multiple target audiences. Target audiences are a pillar of most businesses influencing decision making for marketing strategy, such as where to spend money on ads, how to appeal to customers, and even what product to build next. Types of Target Audience.

Campaign 100

Campaign Follow-up Represent Entertainment 100

Hubspot

SEPTEMBER 15, 2014

Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn. 5) Have a Bio Page on Your Company Website. 1) Kill Multiple Birds With One Stone.

Electricity 77

Electricity Manufacturing Trust Promote 77

Hubspot

MARCH 22, 2016

With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. Download the complete guide to using Instagram for business and marketing here. 1) Public (Not Private) Profile.

Follow-up 78

Follow-up Networking Campaign Start-ups 78

Hubspot

DECEMBER 28, 2015

Despite its impressive reach, many business owners are still overlooking its marketing potential. One of the biggest frustrations for most marketers delving into Instagram is that they don’t know how to build a following. After all, without a large number of followers, how can it possibly be an effective marketing channel?

Drivers/motivators 78

Drivers/motivators Strategic partnership Non-Profits Follow-up 78

Hubspot

MARCH 17, 2020

The results Google picked for me based on this search weren't by guessing or magic — most likely, the restaurants used hyperlocal marketing efforts to optimize their businesses for "near me" searches. If your business is struggling locally, or you're looking for a way to boost foot traffic, you may benefit from hyperlocal marketing.

Contact 98

Contact Start-ups Networking Service 98

Highspot

MAY 9, 2019

The data is clear: No matter if you’re in sales, marketing, or another field, the importance of holding yourself accountable can’t be understated. For more best practices that you can use as a seller or a marketer, explore RAIN Group’s Spot on the Highspot platform as part of the new Sales Acceleration Partners program.

Contract 84

Contract Drivers/motivators Represent Follow-up 84

Hubspot

JUNE 5, 2017

Video is dominating social media marketing. We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them. In fact, experts predict video will account for 80% of global internet traffic by 2019.

Networking 78

Networking Promote Growth Process 78

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Networking 101

Networking CTR Click Through Rate Promote 101

Closing Bigger

APRIL 23, 2014

We may have all kinds of great gadgets and amazing tools like Twitter and LinkedIn but someone still needs to know how to close the business. Shane is an international speaker, and author on social media marketing and sales who has addressed over 100,000 people on stages in North America, Southern Africa, India, Malaysia and South America.

Launch 104

Launch Relationship building Drivers/motivators Sales 104

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams. Specifically, we’re experts at branding ourselves via Facebook, Twitter, Snapchat, etc.

B2B 83

B2B Objectives and Key Results Represent B2C 83

Hubspot

FEBRUARY 11, 2014

Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Today, one of Mashable''s editors logged into Twitter to learn that his account had received a design overhaul. With that left-aligned headshot and bio? Social Media'

UX 73

UX Networking Go To Market Customers 73

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 121

Retail X-functional Launch Non-Profits 121

Hubspot

APRIL 5, 2011

Twitter Search has long been an important tool for marketers. Today, Twitter rolled out updates to its search platform that make the tool better for People discovery. This new update to the Twitter Search interface recommends people to follow based on a keyword phrase.

Lead generation 59

Lead generation Product 59

SalesPop

MAY 12, 2021

Sales automation has grown to be an essential part of many organizations’ marketing mix. Whether it’s LinkedIn, Twitter, or Instagram, find a considerate way to hop on their radar. You can even add a human touch to your email marketing strategy and make it stand out using personalized videos at scale.

Cold Call 98

Cold Call Sales Campaign Follow-up 98

Hubspot

FEBRUARY 20, 2014

While there are many social networks available to nonprofit marketers to increase cause awareness, site traffic, and donations, only one corporate account can exist on each network. Why Leverage Employees for Social Media Marketing? Not everything that your employees post has to come from the marketing department.

Networking 76

Networking Referrals Follow-up Promote 76

Closing Bigger

APRIL 22, 2011

Today’s social media podcast ( direct download here ) and blog post is on how to increase your Twitter following. In Linkedin Groups (relevant ones) ask members as a topic discussion to share Twitter profiles with each other and suggest you also connect on Twitter.

Territory 52

Territory Follow-up Promote Presentation 52

Closing Bigger

APRIL 22, 2011

Today’s social media podcast ( direct download here ) and blog post is on how to increase your Twitter following. Here are 52 (non-automated) Ways to Increase Your Twitter Followers: Have a custom background that tells what you do and who you are. Have a complete bio with keywords that people search for.

Territory 52

Territory Follow-up Promote Presentation 52

Hubspot

DECEMBER 5, 2011

Search engine optimization (SEO) is undeniably a crucial component of inbound marketing, but marketers often don't think about how it applies to social media. To start getting your social media updates found better in search, an easy place to start is Twitter. Here are 7 key ways to optimize your Twitter presence for search. (To

Engineering 64

Engineering Networking Follow-up Start-ups 64

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. It's also a valuable method if you have a large audience, since segmentation divides them into smaller groups so you can figure out how to reach a market you're unsure about. Are you a B2B marketer? Number of employees. Buyer behavior.

Customers 98

Customers Strategic planning Price B2B 98

Hubspot

SEPTEMBER 26, 2019

Defining a target customer helps you find and market to a specific audience. For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. Image Source: Twitter. The hashtags in WWF’s Twitter bio really show how the nonprofit uses Twitter to expand engagement and reach.

E-commerce 76

E-commerce Gambling CRM Promote 76

ConversionXL

SEPTEMBER 22, 2020

The SE Ranking blog doesn’t even have the functionality on their blog to add an author photo and byline, so they added a short paragraph stating that this post was delivered by me: An easy way to get the list of your Twitter followers along with their site URLs is by using a tool called Followerwonk. Mention the content that you liked.

Pitch 116

Pitch Follow-up Start-ups Campaign 116

Hubspot

NOVEMBER 28, 2011

Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?

Technique 62

Technique Lead generation Customers 62

ClickFunnels

AUGUST 11, 2021

These are more complex landing pages that feature all the basic elements of a squeeze page + additional elements such as lead magnet breakdown, author’s bio, social proof, etc. Here’s how Russell explains this: Fix these problems before you start scaling your marketing efforts. These marketing methods can work extremely well.

Lead generation 246

Lead generation Niche Price Promote 246

Hubspot

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate. You should also add your username and bio information.

Follow-up 101

Follow-up Entertainment Niche Start-ups 101

Hubspot

APRIL 30, 2013

That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love.

Networking 75

Networking Technique Service Customers 75

Hubspot

APRIL 14, 2016

As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". How to Use Medium: The Beginner's Guide for Marketers. My recommendation: Sign up for Medium using Twitter or Facebook.

Promote 78

Promote Sports Follow-up Start-ups 78