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5 VR Marketing Examples That You'll Want to Steal for 2018

Hubspot

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 In other words: Yeah, VR marketing is a thing you need to think about.

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Why we care about AR and VR: A guide for marketers

Martech

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. What is virtual reality (VR)?

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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

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AR/VR: Marketing in three dimensions

Martech

This technology is still in the “proof of concept” stage, with some tentative efforts at marketing. Perhaps one good example of volumetric storytelling in action was the holographic appearances of Ukrainian president Volodymir Zelensky at various European diplomatic gatherings , or ABBA’s recent virtual concert in London. “I

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Click on the links below each example to immerse yourself in the experience. Head-set VR, 3D virtual content, holograms.

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Niche advertising: 7 actionable tactics for targeted marketing

Martech

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

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AI content creation: Ushering in the unimaginable

Martech

Enhanced virtual reality: Immersive VR experiences indistinguishable from reality. Dig deeper: AI in marketing: Examples to help your team today The potential applications of AI go far beyond this and could include adaptive challenges that can lead to personalized brand growth strategies. What would these communities look like?