Search Engine Land

DECEMBER 28, 2023

As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. Google Ads boss resigns Google Ads chief Jerry Dischler resigned two weeks after the federal antitrust trial ended.

Retail 125

Retail X-functional Launch Non-Profits 125

Martech

AUGUST 10, 2023

Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Q: How did you get into marketing? A: It’s so funny because I have no experience traditionally in marketing. I didn’t intend to end up here. Levitation?

Gaming 97

Gaming Entertainment Government Clients 97

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. YouTube generated $19.77

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Search Engine Land

JULY 28, 2023

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel. Here’s how it’s done.

CTR 73

CTR Click Through Rate Promote Entertainment 73

Heinz Marketing

NOVEMBER 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Since the start of the pandemic, chances are you’re regularly hosting some sort of virtual event. The platform allows us to livestream to multiple locations including Matt’s LinkedIn page and YouTube. Maybe you’ve kept it relatively simple with a Zoom meeting.

Pipeline 69

Pipeline Gaming Promote Price 69

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Performance Max upgrades.

Campaign 120

Campaign Conversion Closing Engineering 120

Hubspot

MARCH 28, 2019

As a video marketer, editing might be the most important part of post-production. So what’s a video marketer to do without editing software? So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is completely free and accessible through its platform.

Product 101

Product 101

Search Engine Land

FEBRUARY 20, 2023

What does this mean for marketers? By the same token, video content marketing is a strategy that involves producing useful and helpful video content to attract, nurture, and convert that audience. Get the daily newsletter search marketers rely on. An obvious option is to create a YouTube channel and upload all your videos there.

Entertainment 95

Entertainment Education Engineering Follow-up 95

Search Engine Land

MARCH 1, 2024

By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam. YouTube checklist) {type} software (e.g., Get the daily newsletter search marketers rely on. SEO software, analytics software, ERP software) Date ideas in {location} (e.g.,

Non-Profits 134

Non-Profits Consult User Experience Presentation 134

Search Engine Land

SEPTEMBER 7, 2023

This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into your users’ cross-device behaviors. Pages and screens Pages and screens is where you can look at pageviews over time.

GTM 141

GTM Campaign Follow-up Start-ups 141

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. CTV vs. OTT CTV is delivered on large-screen devices, like the TV in the living room. OTT is delivered on smaller-screen devices, like tablets and smartphones.

Campaign 92

Campaign CTR Gaming Service 92

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Entertainment 101

Entertainment Education Promote B2C 101

ConversionXL

NOVEMBER 25, 2020

YouTube continues to be one of the best places to see organic growth, and the barrier to entry can be an advantage for companies and brands willing to put in the work. In this article, I’ll show you how to turn YouTube into a core part of your marketing efforts. YouTube fundamental content types you need to know.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

JANUARY 27, 2023

DuckDuckGo has other ideas for Google’s EU search choice screen 2020: The changes included more search engine options and an introductory screen aimed at reducing bias. Google AMP errors widely reported by webmasters and publishers 2019: This was a Google issue and would be resolved. year-over-year.

Government 120

Government Launch Real Estate Negotiate 120

Search Engine Land

JANUARY 21, 2023

Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Screen Shot 2016: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. billion for the quarter ended Dec. of organic search. in 2008. .”

Cross-sell 92

Cross-sell Engineering Referrals Gaming 92

Hubspot

MARCH 6, 2017

The end result? Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Campaign 101

Campaign Launch Networking Real Estate 101

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. While lives can be complicated, they can also be as simple as a person in front of a camera," says Kelly Hendrickson , social media marketing manager at HubSpot.

Contract 100

Contract Campaign Product Conversion 100

Hubspot

JUNE 21, 2018

To understand the difference between UX and UI, let’s start with an example: YouTube. Take a look at the YouTube home screen. Now, imagine every YouTube video you click loads slowly. Then, the UX designer will conduct research and refine the product for the market. Imagine you search “cats” and nothing comes up.

UX 95

UX User Experience Presentation Meeting 95

Capterra Sales & Marketing Software

MAY 10, 2021

on digital displays or screens. Intuiface is a digital signage solution that lets you design and display dynamic content, including videos, 3D files, and documents, on multiple screens and supported devices. Free plan: Includes one free screen, which means at any given time, you can connect one screen to your account.

Contract 100

Contract Hospitality Healthcare Presentation 100

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? They would instantly cover your screen, screaming “Subscribe to my channel!” Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. or “Watch my next video!”,

Lead generation 76

Lead generation Follow-up Promote User Experience 76

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If Closing the browser window does not end the session. How Google Analytics 4 attribution works.

Referrals 111

Referrals Conversion Campaign Start-ups 111

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers. Data Source.

Non-Profits 101

Non-Profits B2C Launch Networking 101

ConversionXL

MARCH 6, 2019

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn has the potential to resolve both shortcomings: You know much more about who’s on the other end of an ad. The growth of B2B video marketing. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. Image source ).

Entertainment 129

Entertainment B2B B2C Campaign 129

Hubspot

FEBRUARY 3, 2020

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. While what Skittles did was both creative and clever, it was still pretty expensive.

Gaming 99

Gaming Transportation Campaign Legal 99

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Here's a checklist of key places to share your video marketing content every time you have something new. One of the first spots you'll want to upload to is YouTube.

Click Through Rate 76

Click Through Rate Promote Campaign Engineering 76

Refreshing Solutions

AUGUST 17, 2021

Now that you’ve created a YouTube marketing channel for your video marketing strategy, it’s time to move on to the next step: how to get subscribers on YouTube. The only way to do that is to gain YouTube subscribers. But how do you get more subscribers on YouTube? and how to get subscribers on YouTube fast?

Promote 40

Promote Follow-up Campaign Technique 40

Heinz Marketing

JUNE 16, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. According to a survey back in 2017 by CareerBuilder , a full 70 percent of employers “use social media to screen candidates before hiring,” and 54% have eliminated a candidate based on social media. Can you believe it’s June already? This stuff matters!

Networking 102

Networking Start-ups Education Technology 102

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. The black screen filtered out to reveal Cummings in an empty room. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title. Quickly I pressed "play."

CTR 97

CTR Click Through Rate Entertainment Price 97

Heinz Marketing

MAY 1, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Josh’s latest Heinz Marketing blog post on the 10 Tips to Quarantine with Your Partner inspired me to write a post of my own based on my situation. Often it ends up in me staying up way too late to watch TV and drink a glass of wine, but to me, it’s time well spent.

Gaming 94

Gaming Entertainment Start-ups Price 94

Capterra Sales & Marketing Software

MAY 10, 2021

on digital displays or screens. Intuiface is a digital signage solution that lets you design and display dynamic content, including videos, 3D files, and documents, on multiple screens and supported devices. Free plan: Includes one free screen, which means at any given time, you can connect one screen to your account.

Contract 52

Contract Hospitality Healthcare Presentation 52

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 89

Trust Objectives and Key Results Engineering Negotiate 89

Hubspot

FEBRUARY 14, 2020

The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Today, Apple has a 50% market share in the mobile phone industry. Let's dive into that, next.

Market share 101

Market share Niche Gaming Service 101

Capterra Sales & Marketing Software

DECEMBER 27, 2021

As a marketer, if Twitch isn’t on your radar, it really, really should be right now. We’ll do a deep dive into what Twitch is (and isn’t), talk more about why you should care about Twitch as an ecommerce business, and end by giving you some concrete advice about how best to advertise on Twitch to maximize your marketing budget.

Gaming 72

Gaming Entertainment Technique Follow-up 72

Hubspot

OCTOBER 24, 2014

Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. Once you''ve uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos. How to Annotate a YouTube Video.

Start-ups 76

Start-ups Follow-up Process 76

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. Millennials in the U.S.

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos.

Objectives and Key Results 94

Objectives and Key Results Start-ups Follow-up B2C 94

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Lead generation 107

Lead generation Growth Strategize Cold Call 107