Martech
AUGUST 31, 2021
You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. I set out to speak to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives.
Martech
MAY 14, 2024
But, all too often, this approach missed the mark when it came to the nuanced targeting of specific, niche audiences, leading to ads being placed alongside content that did not align with or engage the intended consumer base. Today, contextual targeting has evolved alongside AI, which now leverages advanced machine learning.
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Veloxy
FEBRUARY 22, 2022
When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement?
Martech
FEBRUARY 8, 2024
Part one: The promise The birth of marketing technology brought so much potential to the marketing department. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Instead, they rely on their network of peers — which is untrackable.
Search Engine Land
SEPTEMBER 7, 2023
What are semantic networks and how do you build them? For example, under the topic “Smart Home Technology,” entities could include “Google Nest Hub,” “smart thermostats,” and “IoT security.” Determine which sub-niche within your realm you can outshine others in.
Martech
JANUARY 3, 2024
With the monumental shifts happening within digital [media] due to platform fragmentation, emerging technologies like genAI and evolving consumer behaviors and preferences, social is the nexus of brand-to-consumer interaction,” said Cristina Lawrence, EVP of consumer and content experience at agency Razorfish. “Key
Lead Fuze
AUGUST 29, 2023
From harnessing digital platforms like social media and email marketing campaigns, building local connections through networking events and partnerships, traditional advertising techniques such as direct mail campaigns – each method has its own unique advantages which we will delve into further. How to generate real estate leads 2023?
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