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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. In 2025, look for AI to help automate the processes and workflows behind these experiences.

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Experian rolls out retail media network solution

Martech

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Create audiences: Helps enrich first-party data using Experian Marketing Data or Experian’s Partner Audiences network.

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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. Dig deeper: Retail media networks: What you need to know Store zones. Processing. The IAB standards break up the store geography into five main regions or zones.

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Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up. Processing. The post Retail media networks and advertisers going from guesswork to growth appeared first on MarTech.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. Dig deeper: How in-store technology will bolster retail media networks Why we care. Without common standards, each network remains its own walled garden. Processing.

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Finalize More Year-end Business with Ease

Sales Pop!

However, one easy strategy relaxes everyone we meet during the selling process, including follow-up. Consider what motivates you, your community, and your networks to benefit many. The method entails being respectful of all while changing the business topic to one that is more interesting to everyone.

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