Search Engine Land

AUGUST 12, 2024

Perhaps you’ve stopped selling a particular product, changed your internal focus or added new services to your offering. Increase brand visibility by slowly building up your presence and creating something valuable in your niche. Evaluate after internal changes : Updates within your company can have an impact, too.

Engineering

Sales Gravy

MARCH 4, 2025

He is juggling everything from operations to customer service escalations, all while trying to generate fresh leads through cold calls. The Problem: Too Many Hats, Too Little Time Matts role covers operations, customer support, escalations, and sales. Now he wants to proactively call into that same niche. Sound familiar?

Cold Call

SaaStr

APRIL 30, 2025

Theyve built a true operating system for the tradeshandling everything from CRM to payments to field service management. Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche. But this transition isnt easyit requires enterprise-grade features, dedicated sales teams, and a shift in go-to-market strategy.

Non-Profits

PandaDoc

MAY 12, 2025

Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. But have you ever wondered why some customers chase after every sale while others will pay premium prices without batting an eye? See also What is the psychology of sales and why is it important? Lets get started.

Price

Highspot

MAY 15, 2025

Should we organize our sales team by region or industry? Sales leaders everywhere know that structure determines outcomes. Choosing the right sales organization structure is one of the most strategic decisions a sales leader can make. Why does sales team structure matter? But sales structures arent fixed.

Territory

Search Engine Land

JULY 15, 2024

It’s marketing but in a nice, non-sales-focused way. Services you provide. Option 2 is a little trickier, as your site isn’t likely to be nearly as authoritative as an established site in its niche. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies. What is SEO?

Entertainment

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Enabled partners can tap into niche markets your internal team might not reach.

Healthcare

SaaStr

JULY 5, 2025

Specific Problem-Solution Fit : “We’re solving problems like drug sample tracking with electronic signature capture, healthcare affiliations management” – problems too niche for horizontal platforms 5. ” Negotiation philosophy : “I have apples for sale. net income, 111.5% ” 8.

E-commerce

SaaStr

NOVEMBER 27, 2024

What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. But what has changed in the last five years is that you have all now embedded financial services (Stripe, etc.) Most sales reps hate it. readily available that didn’t exist before. It’s a fallacy.

Appointment

Highspot

DECEMBER 19, 2024

Buyer behaviors and expectations have evolved rapidly, creating new challenges for sales teams to navigate. As Liz Harrison, Partner at McKinsey & Company , puts it: Customers are demanding more flexibilitywhether chatting in person, connecting via video, or going fully self-service. And today, thats not an easy task. The result?

GTM

Martech

MAY 1, 2025

I’ve seen firsthand how YouTube can elevate brand visibility, drive engagement and even accelerate the sales cycle for B2Bs. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Whatever your niche, the key is continuously testing and refining your targeting.

B2B

Martech

FEBRUARY 24, 2025

It might also integrate with external AI services specializing in niche domains like sentiment analysis or image recognition, further enriching the intelligence. It’s everything from email service providers to social platforms, ecommerce portals, websites, mobile apps and beyond.

Objectives and Key Results

Search Engine Land

SEPTEMBER 9, 2024

This means companies can keep improving their products and services, making sure they’re always meeting your needs. For example, customers can see how furniture looks in their homes or try on clothes virtually, helping them make confident decisions and boosting sales and satisfaction.

Campaign

Hubspot

NOVEMBER 19, 2024

However, trend analytics and forecasting can also be completed by sales and marketing teams, growth experts, and product development managers. Some trend forecasting should occur before starting a business or launching a new product or service. Murphy uses AI and predictive analysis to forecast demand and sales.

CRM

Salesforce

MAY 14, 2025

It involves gathering information from various sources such as your sales data , customer behaviors, website traffic, and social media interactions and transforming that data into actionable knowledge. By analyzing your data, you can pinpoint customer preferences, forecast sales trends, and recognize areas for improvement.

CRM

Search Engine Land

AUGUST 28, 2024

The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. More sales? ” For Christmas, instead of “Holiday Sale,” how about “Unwrap Joy: Christmas Deals That’ll Make Santa Jealous”? When do you make the most sales? Higher ROI?

Click Through Rate

Martech

NOVEMBER 8, 2024

Your CRM should include who is involved in sales and pipeline activities. Understanding who seems qualified but isn’t: Did a company or account look like the perfect fit but ended up disqualified by sales? Find the right subreddits for your niche. This data helps confirm whether your targeting is reaching the right audience.

B2B

TrackStreet

JULY 1, 2025

When unauthorized resellers list your products below your Minimum Advertised Price (MAP), they create a ripple effect across your entire sales channel. Blown consumer trust Unauthorized resellers may be more interested in quick sales than customer experience. Authorized retailers suddenly look overpriced. The result? Selling to Amazon?

Retail

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Are real estate agents and realtors the same thing? Short answer: No. Theyre similar but different. What qualifications are required to become a real estate agent?

Real Estate

Salesforce

FEBRUARY 7, 2025

Flows can automate sales proposals, keep calendars and contacts in sync, and allow employees to check the weather forecast as they make travel plans, allowing teams to work faster and collaborate without distracting back-and-forth messaging. AppExchange Collections AppExchange Collections let you zero in on solutions that suit your niche.

Product

Hubspot

JANUARY 15, 2025

If youre looking for a way to show off the value of your product or service to potential customers, proof of concept (POC) in sales is a real-world method with tried-and-true results. Whether youre selling a software, service, or product supply, the process is the same. POC isnt about securing a one-time sale.

Sales

Hubspot

JANUARY 3, 2025

Dealing With Imposter Syndrome and Gaining Credibility You've just opened your doors, offering a service. Or, if youre a service provider, you can offer a cheaper rate or even do pro bono work just to create samples for your portfolio. As a new entrant, convincing potential clients to trust our services was tough," shares Stevens.

Networking

Sales Hacker

JUNE 24, 2025

From viral LinkedIn content and founder-led dinners to the now-infamous “donut drop” strategy, this episode is packed with practical, first-principles GTM plays you won’t find in a sales playbook. Both Centari and Atrix AI scaled founder-led sales by hiring a Chief of Staff to operationalize and extend GTM efforts.

GTM

Salesforce

JUNE 11, 2025

A target market is a defined group of consumers who share common characteristics (such as age, location, interests, or buying habits) that make them the right fit for your product or service. More personalized and impactful messaging People don’t respond to generic sales pitches. This makes your marketing cost-effective and successful.

Customers

SaaStr

MARCH 25, 2025

Hyrid and work-from-home made it the default paradigm for many in B2B sales. Splunks enterprise sales strategy relies heavily on its install base, and Smith pointed out that in-person meetings are critical for strengthening those relationships. In SaaS, its easy to assume that virtual selling has completely taken over.

Conversion

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. If you missed GTM 138, check it out here: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei Highlights: 06:53 What makes an AI agent different from bots and automationand why it matters now.

GTM

SaaStr

JULY 23, 2025

Hyrid and work-from-home made it the default paradigm for many in B2B sales. Splunk’s enterprise sales strategy relies heavily on its install base, and Smith pointed out that in-person meetings are critical for strengthening those relationships. In B2B, it’s easy to assume that virtual selling has completely taken over.

Conversion

Hubspot

APRIL 23, 2025

Tips to Get Started: Research recent business sales in your industry. Do your due diligence by gathering all of your documentation and getting ahead of anything that could slow down the sale (such as signoff from other shareholders or active lawsuits or legal proceedings). Identify areas where your business may need improvement.

Sell

Hubspot

FEBRUARY 21, 2025

Two years ago, my sales pipeline was a mess leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Target account selling involves identifying and pursuing a small, carefully chosen group of high-potential companies that align with your product or service.

Clients

Martech

JULY 3, 2025

RMNs present a powerful opportunity for non-retail brands (like insurance companies, streaming services or education providers) to reach their ideal audiences in unexpected but highly relevant environments. Dig deeper: Amazon’s new Retail Ad Service brings RMN to the masses 3. Probably, assuming no federal government interventions.

Retail

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? The sales-led GtM strategy. What is a sales-led go-to-market strategy? Tidal Waves. Safety Zone.

Go To Market

Hubspot

DECEMBER 18, 2024

Its a niche subject, and I wanted to cover more than just the expected franchises. Goodey explains how his client Eton , who offers business valuation services, has many location-based keywords like business valuation services in Los Angeles for their niche. Im going to share a little inside baseball with you.

E-commerce

Sales Hacker

FEBRUARY 11, 2025

I would have loved to have this in my sales days or when I was leading my teams would have been an absolute game changer, helping me to better manage emails, to prioritize quick responses, collaborate with other stakeholders. So I was like, I referenced myself on the sales call. These are leads that you might want to go chase.

GTM

Martech

JULY 18, 2025

Maybe it’s visibility with a niche audience. Skip the heavy-handed sales pitch. Instead, show your product or service in action. They’re interest-based groups, and some of them are active in niche B2B spaces. People should know what you do at a glance. Be honest about what you’re trying to accomplish.

B2B

SaaStr

MAY 13, 2025

For example, if a customer wants an integration with a niche system, ask yourself if other customers will need it too. Position custom work as a premium service, and price it accordingly. A playbook ensures your sales team knows how to handle these situations without making ad-hoc promises that strain your team.

Customers

Hubspot

DECEMBER 20, 2024

Some effective spotting tools that Trends analysts utilize: Niche communities: Read through groups on Facebook, Slack, Discord, Reddit, etc., Some effective spotting tools that Trends analysts utilize: Niche communities: Read through groups on Facebook, Slack, Discord, Reddit, etc.,

Niche

Sales Hacker

FEBRUARY 24, 2025

Think of it this way: Every video you publish is like hiring both a tireless marketer and sales rep who work 24/7, never ask for a raise, and keep getting better at generating demand over time. Before that, he was the first non-founder seller at three startups , turning early traction into a repeatable sales motion.

B2B