Search Engine Land

JULY 15, 2024

Option 2 is a little trickier, as your site isn’t likely to be nearly as authoritative as an established site in its niche. All channels have a role to play, and the best strategies often integrate channels strategically to support each other. Create great content: Think strategically. Strategically, this is relatively simple.

Entertainment

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product

Search Engine Land

SEPTEMBER 6, 2024

Becoming really well-known for a specific niche in your industry is a great way to build your brand. Each strategy is pivotal in improving your visibility, from strategic keyword integration and high-quality content creation to on-page optimization and backlinking. Get the newsletter search marketers rely on. Processing.

Trust

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Incorporating technical terms: Showcasing expertise in niche queries. User experience: Both prioritize creating content that is engaging, easy to find and navigate. Fluency otimization: Ensuring smooth and error-free text.

Engineering

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Ensure your message isn’t too broad or too niche and develop for different customer needs. Likewise, advancements in PPC have changed how teams think about technology’s impact.

Objectives and Key Results

SaaStr

APRIL 30, 2025

Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche. These products, like Fleet Pro and Dispatch Pro, are not just add-onstheyre strategically designed to deepen customer reliance on the platform while increasing ServiceTitans effective earn rate from 1% to 2% of GTV.

Non-Profits

Martech

DECEMBER 16, 2024

Branded niche content Develop niche content tailored to your funnel. You must strategize for search, answer and assistive (SAA) engines: Search engines : AI-powered SERP features like Googles AI Overview and Bings Generative Search. This is a multidimensional grid designed to guide strategic thinking.

Engineering

SaaStr

JULY 5, 2025

Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd. ” This contrarian nature became Veeva’s strategic advantage. I literally told my parents in first grade ‘I don’t want to learn how to read.

E-commerce

Highspot

MAY 15, 2025

Choosing the right sales organization structure is one of the most strategic decisions a sales leader can make. Sales onboarding also takes longer, especially in niche markets where reps need to build expertise before they sell well. Get it right, and your team moves faster, closes more deals, and delivers a better buyer experiences.

Territory

Martech

JANUARY 15, 2025

As consumer interests become increasingly niche, marketers are recognizing the need to more precisely target with their influencer strategies in order to deliver attributable results, said Sean OBrien, CTO and co-founder of influencer platform Mavely.

Niche

Martech

FEBRUARY 21, 2025

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Paid social ads arent a gamble when built strategically. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Neither guarantees results.

CTR

SaaStr

AUGUST 4, 2025

Efron prefers large industries (healthcare, legal, finance) over niche markets because there are more follow-on use cases to build. Strategic Implication: If you’re building in a market where “good enough” wins, you’re going to face a race to the bottom on pricing. This is about market expansion potential.

Healthcare

Martech

MAY 1, 2025

Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Whatever your niche, the key is continuously testing and refining your targeting. If you have the budget and it makes strategic sense to hire a celebrity spokesperson, go for it.

B2B

Martech

FEBRUARY 24, 2025

It might also integrate with external AI services specializing in niche domains like sentiment analysis or image recognition, further enriching the intelligence. After all, the future will likely belong to those who dare to embrace the unknown with a strategic plan and the right mix of technological and human intelligence.

Objectives and Key Results

Search Engine Land

SEPTEMBER 9, 2024

This allows marketing teams to scale their content production efforts and free up time to focus on more strategic initiatives. Increased demand for niche content: As consumers grow tired of generic, mass-produced content, there’s a growing appetite for specialized and authentic voices. Social media updates. Website copy.

Campaign

Highspot

DECEMBER 19, 2024

The Power of Digital Sales Rooms for B2B Sales Download Why Highspot’s Digital Sales Room Stands Out While standalone DSR tools offer niche solutions, go-to-market teams achieve the most impact when DSRs are part of a unified GTM enablement platform like Highspot.

GTM

Hubspot

NOVEMBER 19, 2024

Strategic Planning From your trends research, you can alter your business strategy by pivoting your strategic direction to meet them. If you were changing your strategic plan based on findings, you would take your trend predictions further. That said, fad products might be ideal for some brands!

CRM

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Strategic Planning Lastly, strategic planning is the backbone of any successful real estate business. Are real estate agents and realtors the same thing? Short answer: No.

Real Estate

SaaStr

JANUARY 15, 2025

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Mangomint’s approach? Where do they get stuck?”

Contract

Search Engine Land

AUGUST 28, 2024

The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. Remember, you don’t operate in a vacuum. Start with the big picture.

Click Through Rate

Salesforce

MAY 14, 2025

For SMBs, BI can help uncover niche markets, better understand customer preferences, and streamline operations giving you an edge over larger competitors who may be bogged down by bureaucracy. By automating routine data analysis, BI frees up time so your team can focus on more strategic tasks.

CRM

Sales Hacker

OCTOBER 25, 2024

We created hundreds of SEO-optimized pages for very niche, long-tail search terms. Eli Instead, Eli recommends using AI as a way to augment SEO efforts – helping with content ideation, speeding up production, or optimizing for search queries – but not as a replacement for thoughtful, strategic content creation.

Product

SaaStr

JUNE 22, 2025

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. Strategic Moves Signal IPO Preparation Navan’s leadership appointments read like an IPO playbook. Every IPO other than Sailpoint is trading up, and we’ve got a jolt of momentum here for the first time since … well … 2021.

B2B

Hubspot

JANUARY 3, 2025

Great upskilling areas include leadership, digital marketing, sales, data analysis, financial management, strategic planning, and tech skills. Other ways you can differentiate your startup include: Focusing on unique selling points and niche markets. Develop a strategic approach to building and maintaining relationships.

Networking

SaaStr

MARCH 25, 2025

Be Strategic About Travel : In-person selling doesnt always mean you have to be on the road 24/7. The key is to be strategic, balancing the efficiency of virtual interactions with the power of in-person connections. This can create a network effect that drives referrals and accelerates sales.

Conversion

SaaStr

JULY 23, 2025

Be Strategic About Travel: In-person selling doesn’t always mean you have to be on the road 24/7. The key is to be strategic, balancing the efficiency of virtual interactions with the power of in-person connections. This can create a network effect that drives referrals and accelerates sales.

Conversion

Sales Hacker

MARCH 25, 2025

Scott Barker: Do you see then the opportunity for maybe, you know, founders listening to this or early stage teams or people thinking of, you know, building a company, do you see it less so in like these horizontal applications and more in these like specific niche, maybe verticals, um, where, you know, the larger LLMs are, you know, it might not.

GTM

Hubspot

APRIL 23, 2025

Consider whether your ideal buyer is a strategic buyer (industry competitor, supplier, or partner) who wants to grow by acquisition or a financial buyer (private equity, individual investor). The more niche their experience, the more theyll be able to guide your sale appropriately. Will they keep your team employed after the sale?

Sell

Hubspot

FEBRUARY 21, 2025

For example, when selling content services, I connect with content managers about quality and workflow improvements while showing marketing directors ROI and strategic alignment. Small Business Primarily automated with strategic personal check-ins. Create value for each stakeholder based on their specific priorities.

Clients

Sales Hacker

JUNE 24, 2025

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. Uh, our first two strategic, you know, senior AE hires and building that playbook, kind of coaching them on my, you know, how did founder lead sales?

GTM

SaaStr

MAY 23, 2025

Why This Matters for B2B and B2D Founders RevenueCat’s story offers several strategic insights for SaaS builders: Start with Infrastructure: The biggest B2B companies often begin by solving fundamental infrastructure problems that every company in a category faces. They saw the bigger opportunity: becoming the Shopify for mobile apps.

Launch

Hubspot

DECEMBER 18, 2024

Its a niche subject, and I wanted to cover more than just the expected franchises. Goodey explains how his client Eton , who offers business valuation services, has many location-based keywords like business valuation services in Los Angeles for their niche. Im going to share a little inside baseball with you.

E-commerce

Sales Hacker

FEBRUARY 11, 2025

And, uh, and I clicked the deep research and it said, are you looking for high level strategic over, or do you want granular details? And then are, this is amazing strategic intent. And most data providers, um, that B2B companies have don’t focus on a niche. But [00:45:00] this new, I’m using Oh three mini high.

GTM

Sales Hacker

JUNE 10, 2025

The Value of Niching Down ” → Encourages candidates to specialize and be specific to stand out and receive better, faster support from networks and recruiters. And so like we have a whole article on like the value of niching down and being clear in your niche as well too. what to ask, how to prepare, what not to do).

GTM

SaaStr

MAY 13, 2025

For example, if a customer wants an integration with a niche system, ask yourself if other customers will need it too. strategic value, roadmap alignment, potential for reuse). If its truly a one-off, you need to push back or in rare cases, charge enough of premium that everyone agrees it’s worth it.

Customers

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork.

GTM

SaaStr

JULY 23, 2025

Founder and Builder Implications: Strategic Positioning For founders and non-technical builders, vibe coding represents the most significant shift in software creation accessibility since the web browser. But strategic positioning matters enormously. Vibe coding follows this pattern by abstracting away programming complexity.

Government