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4 Reddit ad formats you need to know

Search Engine Land

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. 59% of Redditors are not on X. Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content. 45% of Redditors are not on Instagram. Processing. See terms.

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The marketing community reacts, as the clock runs out on TikTok (for now)

Martech

Normally I would suggest that TikToks loss is Metas gain but the combination of scaled back creator programs, constantly shifting algorithms and shuttered moderation functions make it increasingly unlikely IG, FB and WhatsApp will be a safe harbor for creators and their audiences.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. You could build some of these pretty quickly with agents and come in and be like, okay, you’re using X, Y, Z company.

GTM
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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. It is a very distributed industry and we function as the backbone operating system for how they [00:07:00] operate. Vera Kutsenko: Hi everyone.

GTM
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GTM 150: 80% of Exec Roles Aren’t Posted, Here’s How to Land Them Anyway with Andy Mowat

Sales Hacker

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ And so like we have a whole article on like the value of niching down and being clear in your niche as well too. That makes sense.

GTM
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GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

Sales Hacker

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. How did you learn to speak the Multilanguages when, of business, when many usually go really deep or niche on maybe one or two. And when you think about that role, it’s cross functional. It has to be.

GTM
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

Learn more at: [link] Where to find GTMnow (GTMfund’s media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now The GTM Podcast (on all major directories): [link] GTM 154 Episode Transcript 02:09 Now onto the episode. Frankly, that should just be core functionality of Salesforce.

GTM