Sales Hacker

FEBRUARY 18, 2025

Discussed in this Episode: When to hire your first account executives Key traits to look for in early sales hires Structuring compensation for first sales reps Should you ‘hire the buyer’ to be your sales rep? As a key GTMfund partner, they equip sales and marketing teams with top performers. Yeah, absolutely.

GTM 95

GTM Quota Drivers/motivators Sales 95

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Processing. While this process may seem straightforward, it is complex especially when multiple silos exist. Email: Business email address Sign me up!

Customers 103

Customers Cross-sell E-commerce X-functional 103

Sales Hacker

APRIL 1, 2025

Scott Barker: I wanna take you back to your time at Microsoft because you oversaw this incredible shift that resulted in growing from $600 million to $5 billion in six years. Incredible shift that resulted in growing from 600 million to 5 billion in six years. They were a little bit more kind of on the transactional processing side.

GTM 62

GTM Up-sell Start-ups Gaming 62

Sales Hacker

MAY 27, 2025

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. And that applies to not only tech, but also your operations and your processes and your team structure. Navigating payroll, benefits, and compliance shouldnt slow you down.

GTM 66

GTM X-functional Start-ups Go To Market 66

Sales Hacker

FEBRUARY 25, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. Understanding the decision making process, uh, is, is huge for any successful company. How do you actually measure results? Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. Uh, but I love all that.

GTM 80

GTM X-functional Objectives and Key Results Start-ups 80

ConversionXL

MARCH 29, 2017

The truth is, they simply had a solid growth marketing process. Growth Process > Growth Hacks. If you’re familiar with CXL, you know that we preach process over tactics to optimizers. Ideation x Execution = ROI. The ROI of a growth process is ideation multiplied by execution. process… Image Source.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – these words made popular by Marcus Lemonis and CNBC’s The Profit , have become synonymous with business success. But what does the People, Process, Product statement mean? And more importantly, how can you use the People, Process, Product methodology to build a business to consistently serve you?

Process 98

Process Product X-functional Objectives and Key Results 98

Search Engine Land

FEBRUARY 7, 2024

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. As a result, there is less data available for algorithms to effectively bid.

X-functional 81

X-functional Non-Profits Objectives and Key Results Profit margin 81

Search Engine Land

MARCH 15, 2023

This is why demos and showcases are critical to the agile process. SEO is a long-play process. Being able to have projected metrics will you explain this to colleagues or superiors who might get impatient with the results of your hard work. “> “> “> “> “> “> Processing…Please wait.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Hubspot

JUNE 13, 2018

SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. SPIN Objection-Handling Techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Explicit needs are specific features or functions.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function. Through customer stories.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Sales Hacker

SEPTEMBER 29, 2020

Vishal and I talk about what it’s like to start a company from nothing and how his experience at Backupify and InsightSquared helped inform the process. Keys to success when scaling a company [10:56]. Keys to success when scaling a company [10:56]. So what do you think the keys to success are? We’re on iTunes.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Sales Hacker

MARCH 22, 2018

Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results.

B2B 99

B2B X-functional Cold Call SQL 99

ConversionXL

MARCH 13, 2019

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. during the buying process, according to one report. B2B buyers from Gen X expected phone calls and handholding. So what changes?

B2B 130

B2B B2C Retail X-functional 130

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. NPS scores and key cohort analyses can be key indicators of engagement, retention and satisfaction.

X-functional 107

X-functional Objectives and Key Results Technology Technology 107

Martech

OCTOBER 20, 2022

Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. They provide technical and strategic support for marketing software tools, workflows and processes. Design and manage internal workflows and processes.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

ConversionXL

DECEMBER 13, 2022

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. A/B testing is a experimentation process where two or more variants (A and B) are compared, in order to determine which variable is more effective. How to improve A/B test results.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. Related article: 10 x Effective Sales presentation Tips You Need To Use. Have A Sales Process. Because they wing it, their sales results are inconsistent.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Heinz Marketing

JANUARY 9, 2018

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. Once the results of the survey came back and the survey had closed, the team began the content development phase of the project.

B2B 67

B2B Objectives and Key Results B2C Promote 67

Search Engine Land

JUNE 6, 2023

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. “> “> “> “> “> “> Processing…Please wait.

X-functional 86

X-functional Objectives and Key Results Follow-up Start-ups 86

ConversionXL

JULY 29, 2020

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You search for a product, and the first result is the perfect match for your needs. You run a search.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Sales Hacker

APRIL 6, 2020

Because of this trend, sales organizations must strive to align their sales process with the buyer’s purchasing process. The result: we win more deals because the bulk of our sales efforts are laser focused on prospects who are ready to engage. Requests will likely be processed by one of the following teams: Data Science / BI.

Meeting 90

Meeting Territory X-functional Objectives and Key Results 90

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Implement a process to continuously optimize your experience at scale. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Fresh-eyes review.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

APRIL 25, 2016

But have you considered how the measurement and data analysis process will be different? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). You’ll also need to decide your… Business objectives. Image Source.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. A key takeaway here: Stay focused for longer to nail your economics. Now, they have over 22 BDRs. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don’t get overlooked.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

ConversionXL

NOVEMBER 9, 2022

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results. What are their pain points?

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. As CRMs continue on their trend of becoming cheaper, simpler to implement, and easier to use, these objections are becoming increasingly irrelevant. Manufacturing.

CRM 97

CRM Objectives and Key Results X-functional Real Estate 97

Hubspot

APRIL 4, 2023

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Explain your thought process and decision-making. Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. I did this by [Describe Process]. What obstacles did you face?

Consult 83

Consult Objectives and Key Results X-functional Construction 83

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. The first key to conducting market research effectively is identifying something specific you're trying to figure out. But when you're tasked to sit down and actually. many marketers draw a blank.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As AI evolves, sales processes will become more predictive and proactive. Artificial intelligence (AI) in sales is about using machine-driven algorithms and processes to enhance and optimize sales operations.

Process 52

Process Objectives and Key Results X-functional Sales 52

Hubspot

FEBRUARY 21, 2020

A mentor can listen to the tape and offer objective advice. In sales, every minute counts, so increasing efficiency or shaving even a few moments off a task is key to your salespeople feeling like they have the support and tools necessary to perform. Most CRMs come equipped with dashboard functionality. Call didn’t go well?

Quota 95

Quota X-functional Objectives and Key Results Drivers/motivators 95

SalesHandy

JUNE 29, 2021

Having a sales process in place that caters to every businesses’ needs can be crucial to hitting revenue goals consistently, and driving growth. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

SalesHandy

SEPTEMBER 17, 2020

Prospecting is the backbone of the sales process. Now the question is how to make the process simpler, effective, and where one should start prospecting? The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services. What is a sales prospecting email?

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

Pointclear

NOVEMBER 7, 2011

But as right as the above objection may initially feel, it’s also important to ask the following questions about your strategic account management program: Are we closing the number of deals we’ve targeted? This will result in inefficiencies and lost deals. Internal resources may be incorrectly matched to opportunity type.

Account management 72

Account management Strategize X-functional Objectives and Key Results 72

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 117

Finance X-functional Launch Objectives and Key Results 117