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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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5 things we learned about AI at the Spring 2025 MarTech Conference

Martech

Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. Embracing agentic AI with Christopher Penn, chief data scientist, TrustInsights.ai and Constantine von Hoffman, managing editor, MarTech. Email: Business email address Sign me up!

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Quota Relief: How and Why to Give It to Your Salespeople

Salesforce

Back to top ) Boost performance and morale with strategic quota adjustments No organization wants to be in the position where quota relief is regularly on the table. If you’re offering quota relief regularly, it might be time to revamp your processes through better sales performance management and sales-capacity planning.

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What is the metaverse and how can we get there?

Martech

I don’t believe the metaverse exists yet,” said Lisa Peyton, immersive and strategic communications instructor for University of Oregon. In our flash survey , over three quarters of marketers were planning some kind of metaverse activation, but for 28.7%, this was coming six or more years down the road.

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Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning.

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Salary and Career: Kathleen Voboril can make martech sing

Martech

My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. Q: How did you go from Atlanta to Oregon? A: I wanted to move back to Portland where I was born and raised and got offered a job at Oregon Tool, at the time it was called Blunt International.

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MarTech’s metaverse marketing experts to follow

Martech

LinkedIn: Nonny de la Pena (6K followers) Twitter: @ImmersiveJourno (8K followers) Lisa Peyton Lisa is an Experiential Marketing and Strategic Communications Professor at the University of Oregon.