SaaStr

MAY 8, 2024

Q: There’s a lot of chatter about the overall buying environment changing because there is no more zero interest. What metrics should we expect in this environment? Sales is much harder than in 2021. Some people are unwilling to work in the current environment and blame it on customers and the macro.

Quota 91

Quota GTM Price Finance 91

Sales Pop!

MARCH 31, 2024

In today’s digital age, it’s more important than ever for businesses to keep up with the fast-paced changes. This means catching up with new technologies and fundamentally changing how we think and work. But Govind quickly pointed out that AI isn’t here to take our jobs. The key takeaway?

Appointment 64

Appointment Technology Technology Gaming 64

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. But is safety really what we need right now? Is a 20% improvement the ceiling of our ambition?

B2B 127

B2B Construction Strategize Growth 127

Salesforce

DECEMBER 19, 2023

Generative artificial intelligence might be the only thing that’s had a bigger year than Taylor Swift. As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. Here’s our advice. For example, “you may also like” product recommendations, and automated customer support.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Marketers from big and small brands acknowledged that they had to embrace change to stay competitive. That was fantastic to hear.

A/B testing 118

A/B testing Strategize Retail Clients 118

Search Engine Land

FEBRUARY 19, 2024

The evolution of voice search When we think about how voice search will be used in the future, it’s not necessarily how I’m using it but looking at how the next generations are using it. And how do we tell if it’s working if we don’t really have access to any data? We can find long-form queries in GSC or other tools.

Entertainment 125

Entertainment Technology Technology Gaming 125

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. We didn’t give up.

Government 130

Government Strategize Start-ups Technique 130

Partners in Excellence

MARCH 1, 2024

We tend to spend the bulk of our time responding to people who are looking to buy. They’ve gone through all the tough work of identifying they need to change. ” We send them emails and dials, connect with them on LinkedIn and some respond. We seldom reach out to them because we may not know they are looking.

Manufacturing 77

Manufacturing GTM Represent CRM 77

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. Or supporting customers by enabling GenAI?

Healthcare 102

Healthcare Trust Drivers/motivators Start-ups 102

Salesforce

MAY 8, 2024

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. Oh, yes they are.

Service 52

Service Customers Technology Technology 52

Search Engine Land

SEPTEMBER 21, 2023

There is nothing Wix customers need to do, this is now on by default. “This means that Wix customers can now quickly reflect their latest content changes (added, updated, and deleted) in search engines search results and allowing them to drive more customers to their sites,” Microsoft wrote. Why we care.

Engineering 107

Engineering Promote Customers Process 107

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Not anymore.

Technology 141

Technology Technology Conversion Price 141

Salesforce

OCTOBER 19, 2023

The general consensus is that AI will create more jobs than it kills. If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. AI vs. human? That’s a false choice.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? “We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.” We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began.

B2B 115

B2B Technology Technology Pipeline 115

PandaDoc

MAY 8, 2024

Read on as we cover everything you need to know about the SMB sales process, and how your sales team can crush it in the competitive landscape. Read on as we cover everything you need to know about the SMB sales process, and how your sales team can crush it in the competitive landscape. In the U.S. alone there are about 33.2

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

SaaStr

JANUARY 3, 2023

So we just updated our SaaStr New Year’s Resolutions here , and it’s a great list. Pick a few and you will without a doubt grow faster this year. What are 5+ changes you can make today , or at least this week, to do better? Visit all prospects and customers in person that have an ACV of >= $50k. And pay up.

Teamwork 110

Teamwork Meeting Start-ups Drivers/motivators 110

Highspot

OCTOBER 3, 2023

A recent study we commissioned from a leading B2B research firm, surveying 120 global sales leaders, found an average 16% increase in win rate with one thing in common—sales enablement. Storing everything your reps need in one location helps them find the information they need faster, giving them back more time to sell.

Sell 91

Sell Commission Quota B2B 91

Search Engine Land

SEPTEMBER 22, 2023

As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution. That was immediately reversed when we returned spend. SUBSCRIBE See terms.

Profit margin 113

Profit margin Non-Profits Campaign Clients 113

Martech

FEBRUARY 7, 2024

Well, that was in 1996, and as you can imagine, a few years later, they could no longer fight it because the world had changed. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked. However, I was happy to see that a human took our order.

X-functional 109

X-functional Cross-sell Territory Retail 109

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. This creates a multiple effect because you cross-sell to their customer base.

Cross-sell 90

Cross-sell Strategize Campaign Education 90

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? This is the most elemental concept of successful marketing.

Customers 115

Customers Construction B2B Cross-sell 115

Salesforce

AUGUST 28, 2023

On the other hand, some may be wondering why their business’s customer experience is diminishing as they lose sight of value and connection. In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. Are marketing trends moving too fast?

Customers 97

Customers Trust Technology Technology 97

SaaStr

FEBRUARY 26, 2022

No, they are doing better than ever. Just like we used to, up until late 2020 or so. * But when you knew the next round was coming, and at a much higher price, neither founders nor investors had to worry too much if the burn rate was higher than it should have been. Ok, now things have changed, at least for now.

Price 145

Price Start-ups Customers 145

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. in PPC Naturally, PPC experts wondered how we could harness ChatGPT’s talents. Early uses for GPT-3.5 I found that GPT-3.5

Objectives and Key Results 118

Objectives and Key Results Campaign Launch Strategize 118

Partners in Excellence

MAY 26, 2023

My thinking is, rather than developing a conventional training program, I want to create a challenge for the participants. and test their thinking on the way they engage customers in thinking about their business challenges. and test their thinking on the way they engage customers in thinking about their business challenges.

Pitch 104

Pitch Manufacturing Objectives and Key Results Launch 104

SaaStr

JULY 18, 2023

So we’re getting closer!! And grab a final 20% off tickets here : We’ll have 7 stages and over 300 sessions and super braindates and more, and it’s early. Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. Are we done cutting? Is it all about AI?

GTM 86

GTM Growth Go To Market Conversion 86

Martech

MARCH 28, 2023

We are seeing one overarching theme in Salesforce’s spring release — simplicity. This installment features recent enhancements to Sales and the Customer Data Platform. They will make your sales process more efficient and easier to manage, which will help your teams close deals faster. Get MarTech! In your inbox.

Click Through Rate 89

Click Through Rate Promote Campaign CRM 89

Salesforce

FEBRUARY 14, 2024

We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. IT teams are at the center of AI implementation. This means they are also at the center of a constant tug-of-war between people who reject AI and people who recognize it’s here to stay.

Trust 105

Trust Technology Technology Strategic planning 105

Partners in Excellence

MARCH 16, 2023

It seems all the things we used to do; the things that engaged customers and prospects, the things we knew would produce results, the things that drove our growth; no longer work. All the time we invested in messaging, targeting, personalizing. All the tools we implemented to help us do these things.

Up-sell 73

Up-sell Growth Customers Sell 73

SaaStr

NOVEMBER 3, 2022

My summary of Venture Markets in Nov 2022: Series B and later even worse than looks in data: 85%+ of investing here has simply ceased. So we’ve talked about it often here at SaaStr, but things are just so … odd right now in SaaS. The best are still growing, if not faster than ever, then still close to it.

Growth 130

Growth Closing Customers 130

Force Management

OCTOBER 8, 2020

This post is an extension of the Ten Reasons Why Our Sales Training Is Different. Read the original article to learn more about why our process equips our customers to achieve lasting results. Like many companies, we’ve had to refine our sales engagement and delivery process. Read it here.

Objectives and Key Results 147

Objectives and Key Results Launch Strategize Sales 147

Partners in Excellence

JULY 21, 2023

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. We read about how email is failing, phone calls, social, and virtually every other engagement platform. We have continuing debates about “Is cold calling dead?”

Prospecting 78

Prospecting Customers Cold Call Commission 78

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. Dig deeper: Scarcity marketing: Does it still work?

B2B 110

B2B Customers GTM Pipeline 110

Salesforce

FEBRUARY 2, 2023

As a result of this perfect storm of technologies, the Fourth Industrial Revolution is paving the way for transformative changes in the way we live and radically disrupting almost every business sector. is set to change society like never before, it builds on foundations laid by the first three industrial revolutions.

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Partners in Excellence

AUGUST 8, 2022

” While some of the basic ideas about creating great customer experience by “eliminating friction,” are very good, I think the concept of eliminating friction demonstrates a huge misunderstanding of friction and how important it is. The same concept is important as we look at the friction of what we do.

Contact 82

Contact Up-sell Customers Sell 82

Partners in Excellence

AUGUST 22, 2020

Diversity is important–it’s critical for our organizations. We need to have diverse organizations across all dimensions: Gender, Race, Orientation, Religion, Nationality, Age and so forth. The more diverse we are, the better we perform as organizations. It is critical to our ability to innovate and change.

Education 102

Education Start-ups Customers Trust 102

PandaDoc

MAY 9, 2024

Businesses that work on a subscription basis may prefer average customer lifetime value (CLV) instead of average deal value. There is more to using the sale velocity formula than simply calculating a number. This guide will explain the sales velocity formula and what it means for your business. The higher the velocity, the better.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52