PandaDoc

MAY 2, 2025

Your pricing and quoting strategy. Pricing isnt just a number you stick on a product or service. The structure and logic behind your pricing can nudge buyers toward larger deals, reinforce your value, and streamline the path to yes. One of the most overlooked levers? Its a narrative. A positioning tool.

Price 52

Price Drivers/motivators Legal Strategize 52

Martech

JULY 18, 2024

Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2.

Objectives and Key Results 122

Objectives and Key Results Government Strategize Launch 122

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

Strategic partnership 115

Strategic partnership Strategize Finance B2B 115

Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. This is crucial as prices might change, subject lines might seem out of date, and some products might not be available.

A/B testing 137

A/B testing Strategic planning Campaign Strategize 137

Veloxy

JANUARY 7, 2025

These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers. Pricing Strategies and Negotiation Techniques Transparent and flexible pricing strategies can accelerate your sales cycle.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 5, 2024

They were on sale for a great price. I got a new pair of sunglasses at a good price, and Costco got my money. strategize how to make specific images stand out in the vast swaths of data that AI models pull from to generate imagery. Well, a few minutes later, I went back and bought them.

Product 131

Product Entertainment Price Strategize 131

PandaDoc

NOVEMBER 13, 2024

Understanding how pricing impacts profitability is crucial for businesses. Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. What is pricing analytics?

Price 52

Price Legal Strategize Retail 52

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

JULY 30, 2024

Cost : Within budget and competitive in price. Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business. It’s table stakes for project management metrics to focus on “what” you deliver (e.g.,

Profit margin 125

Profit margin Niche Strategize Clients 125

Martech

FEBRUARY 3, 2025

Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005. million in 2005.

Entertainment 119

Entertainment Price Gaming Campaign 119

Martech

SEPTEMBER 5, 2024

Or maybe it’s not worth the price you’re charging? It combines IZEA’s BrandGraph and IZEA Flow with a large language model to deliver detailed influencer profiles, audience analytics, and strategic recommendations based on historical influencer performance. And that’s a statement about how budgets work.

Retail 115

Retail Gaming Campaign Engineering 115

Search Engine Land

FEBRUARY 19, 2024

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Price Be the cost leader. Step 1 is SEO research.

Strategize 115

Strategize Niche Angle UX 115

The Advantexe Advisor

FEBRUARY 23, 2024

Earlier this week, I shared a blog post called, “The Impact of Price Discounting on Gross Margin from a Business Acumen Perspective.” In it, we shared insights and ideas about how cutting prices can impact the business from the business acumen perspective, most notably gross margin and profit metrics.

Price 111

Price Strategize Process Customers 111

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. Inflation fundamentally reshaped the relationship between companies and consumers.

Strategic partnership 135

Strategic partnership Strategic planning Represent Sports 135

TrackStreet

MARCH 28, 2025

For brand executives and eCommerce leaders, this is a moment of strategic decision-making. The brands that will thrive in this environment are those that take back controlof their pricing, their distribution channels, and their customer relationships. But heres the reality: market disruption always presents opportunity.

Price 52

Price Retail Strategize Contact 52

PandaDoc

MARCH 13, 2025

As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. Contracted deals ensure that pricing is more predictable, consistent, and transparent between buyers and sellers. What is contracted pricing? Custom pricing.

Contract 52

Contract Price Negotiate Non-Profits 52

Martech

APRIL 30, 2025

For marketing and marketing operations professionals, it’s past time to recognize that data enrichment and hygiene are strategic, ongoing commitments to effectively navigate the complex B2B landscape, deliver personalization, ensure privacy compliance and drive ROI. Email: Business email address Sign me up!

B2B 109

B2B Objectives and Key Results Territory Negotiate 109

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. This wasn’t just generous – it was strategic. built their own AI stack instead of relying on APIs, making this pricing sustainable.

Meeting 89

Meeting Price Strategize Growth 89

Martech

MAY 13, 2025

” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. From there, you can assess vendors based on features like transparency, integration capabilities, industry expertise, support, compliance and pricing.

Government 125

Government Strategic planning Strategize Lead generation 125

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Martech

AUGUST 14, 2024

Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors. No matter how good they may be, you will need regular reassessments to maintain effectiveness. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer.

Negotiate 120

Negotiate Objectives and Key Results Technology Technology 120

Heinz Marketing

SEPTEMBER 24, 2024

Cost vs. Benefit : AI tools come at different price points; weigh the cost of the tool against the time savings and productivity gains it provides. Sometimes investing in a more robust platform can yield long-term results that justify the higher price tag. Conclusion As AI continues to advance, the role of the SDR is evolving.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Search Engine Land

AUGUST 22, 2024

If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. This is often the case with D2C accounts.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Search Engine Land

SEPTEMBER 10, 2024

Google was accused of favoring its own price-comparison service in search results, disadvantaging competitors. The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service.

Commission 76

Commission Strategize Price Service 76

SaaStr

JANUARY 7, 2025

Prepare your presentations with this in mind, balancing metrics with high-level strategic insights. Also focus on identifying areas where you can outperform competitors, whether its in pricing, onboarding efficiency, or unique features. Regardless of the boards composition, they value honesty, optimism, and no surprises.

Strategize 107

Strategize Networking Trust Presentation 107

Understanding the Sales Force

MAY 18, 2025

Several years ago, I created a ten-minute video (that some of you may have seen) that compares Baseline Selling, SPIN Selling, The Challenger Sale, Solution Selling and Strategic Selling. They need to improvise as they go along and a structured sales process prevents them from winging it. You can download the slide deck here.

Process 122

Process CRM Pipeline Sales 122

The Advantexe Advisor

APRIL 19, 2024

There is significant confusion in the business world between Operational Excellence and a Low-Price Strategy. The Confusion Part of the confusion is simply a matter of semantics and wording.

Price 104

Price Leadership building Strategize Gaming 104

Martech

APRIL 30, 2025

Trust and value correlate to hard business metrics, such as repeat purchase rates, price premiums and customer loyalty. Trust as a strategic imperative Marketers aim to increase brand awareness and grow brand value the price the brand could command if sold. Trust is the essential component of a brand’s value.

Trust 95

Trust Campaign Price Strategize 95

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

Price 116

Price CTR Click Through Rate Campaign 116

Tibor Shanto

AUGUST 10, 2021

But most sales professionals don’t approach question in a strategic fashion, meaning going beyond the obvious. If you don’t leave them thinking between the time of your call and the meeting, there’ll be little to talk about other than price and features. And you don’t want that, see the video below to understand.

Appointment 274

Appointment Quota Prospecting Education 274

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? When it’s time, expand your TAM.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

SaaStr

MAY 27, 2025

AI Creates New Strategic Value Informatica wasn’t just acquired for their current business – they were acquired for their role in making AI workable at enterprise scale. The Strategic Acquirer Playbook Why did Salesforce pay $8B when they walked away in 2024? The Long Game Wins 32 years from founding to this exit.

Government 55

Government Strategize Price Growth 55

Martech

DECEMBER 19, 2024

Comparative analysis across AI models : See how applying your prompts across multiple LLMs gives you diverse perspectives like having several strategic advisors at your side.

Profit margin 120

Profit margin Clients Growth Technique 120

Martech

MARCH 18, 2025

Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. However, AI-driven buyers no longer need vendors to guide them.

GTM 120

GTM B2B Education Consult 120

Iannarino

AUGUST 5, 2021

But strategic decisions require more communication, more sense-making, and more certainty, so they call for salespeople who are truly consultative. You will pay a high price for creating little to no value in a meeting, no matter where in the sales conversation you are.

Clients 337

Clients Meeting Conversion Consult 337

Martech

NOVEMBER 27, 2024

There is a free version and a Pro version (priced similar to Google Gemini at $30 a month) that will integrate into your Microsoft 365 suite. Have you heard of Copilot, Microsoft’s new “AI Companion.” The partnership with OpenAI has all the bells and whistles of ChatGPT 4.0 (see see below).

B2C 128

B2C Launch Gaming B2B 128

Martech

SEPTEMBER 12, 2024

There is increased competition from local coffee shops and other chains that offer unique experiences and/or lower prices. Niccol must balance short-term results with long-term strategic thinking to navigate these challenges. The rising cost of that once-affordable luxury is making me and many others, reconsider our coffee habits.

Appointment 117

Appointment Strategize Customers Promote 117