Search Engine Land

JUNE 8, 2023

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. Placing the brand in front of as many people as possible who aren’t brand, product or solution aware. Eventually, they’ll pick up the glass and drink. 99% of the time, nothing is documented. Let’s dive in.

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Strategize Process UX Clients 96

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Ready to start making sales? The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react.

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ConversionXL

NOVEMBER 17, 2020

Codecademy started out in 2011 as one of the first free products that taught people to code. Since then, we have helped over 45 million learners improve their lives through programming while making major improvements to our product—driven by experimentation. From spaghetti testing to strategic testing .

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Strategize Growth Objectives and Key Results Price 121

Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit.

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Hubspot

APRIL 14, 2021

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic Marketing Process Phases. Planning Phase. Analysis Phase.

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Search Engine Land

FEBRUARY 1, 2023

Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. To get started, create your account at chat.openai.com. ” Better prompt : “Write a Google ad for my business that sells organic skincare products to women looking for natural alternatives.”

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Strategize Objectives and Key Results A/B testing Clients 100

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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Strategize Sales Pipeline Non-Profits 52

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

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Strategize Strategic partnership GTM Legal 81

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner.

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Strategize Objectives and Key Results Campaign Promote 97

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. Sometimes, yes.

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ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

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Product E-commerce Strategize B2B 127

Lead Fuze

JULY 23, 2023

How can you accurately identify the people who would be interested in your products or services in today’s diverse consumer landscape? We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. Why is Identifying Your Target Market Important?

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Strategize Niche Objectives and Key Results Strategic planning 52

Salesforce

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

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Product Non-Profits Launch Finance 59

Lead Fuze

NOVEMBER 24, 2023

AI is not just about robots replacing tedious jobs – it can also be a great boost to your productivity. How AI can make you productive , really? Imagine freeing up hours of your day from repetitive tasks or making decisions backed by deep data analysis that was done in minutes, not weeks. So how does this happen?

Product 52

Product Strategize Healthcare Technology 52

SaaStr

AUGUST 17, 2021

Q: Dear SaaStr: How Long Should a CEO Continue Being the Head of Product? Or often, maybe only up to $3m-$5m in ARR or so. In SaaS at least, founders make two mistakes again and again: First, try to hire a full-time “head of product” once the product gets complex. And the key is to hire a true head of product.

Product 143

Product Strategize Start-ups Customers 143

SaaStr

APRIL 9, 2024

At SaaStr’s AI Day, George Kreitler, Global IBM Embeddable AI Sales Leader, talks about the paradox of AI, three equations that relate to the world productivity and AI, a little math to help guide the next decade, top use cases, and the importance of responsible AI. That leaves one variable we can leverage — productivity growth.

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Product Government Healthcare Growth 88

Salesforce

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Automation for every team.

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Product Strategize Drivers/motivators Finance 98

SaaStr

DECEMBER 7, 2022

You’ve built your core product, and customers love it. And if so, how do you build a compelling platform that empowers users to customize their product that serves specific needs? Sometimes, a business thinks of platforms as a way to simply bandage gaps in its core product. So is it time to build a platform? or a few core needs.

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Product Drivers/motivators Strategize Start-ups 78

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

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Launch Negotiate Product GTM 59

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

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Product Engineering Strategize Process 94

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 94

Product Retail Click Through Rate Territory 94

SaaStr

APRIL 6, 2022

When a founder starts a company, they don’t need a product leader. Instead, they bring in engineers, researchers, designers, and data scientists to create the product. When you eventually come in, your job as a product manager is to pull everything together. You have a new title, and you can’t wait to get started.

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Product Process Intrinsic Strategic planning 72

ConversionXL

APRIL 28, 2021

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. Rather than emailing users, we’ve opened up avenues for two-way communication.

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Product Minimum Viable Product Click Through Rate Gaming 151

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Product 85

Product X-functional Objectives and Key Results Engineering 85

ConversionXL

AUGUST 18, 2021

A product demo is a critical tool in the sales process. What makes a compelling product demo? A good product demonstration should do three things: 1. Introduce your product. If you can demonstrate how your product makes a user’s life easier, everything else will fall into place. Done right, it’s a deal maker.

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Product Prospecting Up-sell Start-ups 122

Hubspot

MAY 17, 2019

With strategic planning , businesses identify their strengths and weaknesses and choose what not to do and which opportunities should be pursued. So, how do you get started with strategic planning? You'll begin with strategic planning models and tools. You'll begin with strategic planning models and tools.

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Strategic planning Strategize Objectives and Key Results Customers 83

Sales Hacker

SEPTEMBER 27, 2019

Today, we’re looking at the VP of Strategic Accounts role, and for that, we talked to Ryan Staley. Title: VP of Strategic Accounts. A Day in the Life of a VP of Strategic Accounts. I wake up at 4:20am three days a week, meditate, hit a 5:00–5:45 work-out class, and then do something to sharpen my skills (ie.,

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Strategize Pipeline Meeting Networking 83

Sales Hacker

SEPTEMBER 26, 2022

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. PLG companies focus on getting customers through the door by having a product they can’t live without — and using it before ever paying. Outbound is becoming part of the normal progression of growth at product-led companies. Let’s Start with Strategy).

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Growth Product Pitch Strategize 82

Sales Hacker

APRIL 27, 2020

Sales Enablement Strategy: Always Start Here. Everything in business starts with strategy (or should!). While our success is deeply rooted in ensuring that we are partnering with all of the company’s business units to decrease time-to-revenue and increase seller productivity… NEVER forget it all begins and ends with people!

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Strategize Government Objectives and Key Results Sales 88

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

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Product GTM Cross-sell Commission 91

Highspot

JUNE 6, 2023

Boardrooms across the globe are dialed in on sales productivity, and rightly so. Sales productivity is the backbone of revenue generation, and during a time when businesses are being forced to achieve more with less, strengthening it has never been more vital. What is Sales Productivity?

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Closing Product Objectives and Key Results Quota 52

Lead Fuze

JULY 24, 2023

Whether you’re an independent filmmaker or a seasoned video production company, knowing how to get clients for video production is crucial to your success. This increasing trend signifies immense opportunities in the field of video production. How do production companies find clients?

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Clients Real Estate Product Referrals 52

Spiro Technologies

JANUARY 23, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. Instead, today, we’re talking with the president of MAC Products, Inc., We had our own product line, which we still do to this day. Eddie Russnow.

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Manufacturing Product Electricity Start-ups 59

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Ready to network, learn, and level up? And this starts with personal relationships.

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Launch Product Networking Niche 81

Salesforce

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

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Product Launch Entertainment CRM 98

Hubspot

APRIL 3, 2019

Or should I say, what's the strategic plan? But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Strategic Planning. Strategic vs. Operational Planning.

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Strategic planning Strategize Objectives and Key Results Sales 74

Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Start with clear business goals and initial solution areas to achieve those goals. Call it strategic nurturing or training data. You’ve been on LinkedIn.

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B2B Strategize Technology Technology 81